Shift Communications

FEBRUARY 8, 2022

The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. In the height of this, SHIFT polled consumers to see what they thought about brands statements. The findings?

Employee 78

Employee Leadership Consumer Internal 78

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The stylist, apparently unwilling to take no for an answer, took the piece to a local jeweler, who then created a copy of the design.

Pitching 64

Pitching Consumer How To Meeting 64

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

5W PR

FEBRUARY 28, 2020

Regardless of why the cause is adopted, consumers love to give back. 5W’s 2020 Consumer Culture Report revealed 67% of Millennials believe it’s important a brand they purchase from has a charitable component, and 71% are willing to pay more money for a product or service, when they know a portion of it will be given to a good cause.

Company 88

Company Apparel Nonprofit Consumer 88

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential.

Financial 52

Financial Social Media Banking Media 52

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Burrelles Fresh Ideas

JUNE 20, 2023

How the industry benefits from user-generated content Brands in the food and beverage industry also leverage user-generated content (UGC) to enhance brand visibility, engage with their audience, and build trust among consumers. Their knowledge, personality and skills have an impact on consumer purchase behavior.

Brand 40

Brand Branding Local Instagram 40

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts.

Storytelling 78

Storytelling Data YouTube Strategy 78

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction.

SEO 120

SEO Creativity Mobile Journalism 120

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. The stability, credibility and widespread usage of newswire distribution networks are a primary reason why communications professionals view them as the backbone of the news dissemination process.

Financial 164

Financial Video Consumer Data 164

PRSay

APRIL 15, 2019

Pursuing the APR was challenging, consuming and often stressful. The process brought me closer to the discipline of being a communicator and the talented practitioners I call colleagues. I attended the 2018 PRSA International Conference in Austin, Texas, and it was one of the best conferences I’ve ever attended.

Nonprofit 118

Nonprofit Conference Study Retail 118

5W PR

OCTOBER 20, 2020

93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition. Once identified, these” believers” should be recruited and those who accept training to represent the brand with local community groups, deliver powerful stories, and recruit others.

Brand 88

Brand Branding Survey Study 88

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. And, to make matters even more complicated, today’s consumer wants to feel an authentic connection with the brands they interact with. their followers’ buying decisions.

Marketing 64

Marketing Consumer Local Social Media 64

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. We view the building as a New York City community partner. million-square-foot convention center into a field hospital with 2,000 patient units.

Crisis 87

Crisis Employee Trade Shows Local 87

Solo PR Pro

JULY 26, 2022

After school, Jennifer made her home in San Francisco and cultivated a successful 25-year career in PR and communications. After school, Jennifer made her home in San Francisco and cultivated a successful 25-year career in PR and communications. Jennifer Donovan always knew she wanted to live abroad. “I Look toward the future.

How To 52

How To Travel Insurance Insurance 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 90

Agency Energy Crisis Management Industry 90

PRSay

MAY 16, 2017

This step is the most time-consuming and challenging, but if you do it right, you can save yourself a lot of time and money in the long run. Beatriz Martinez is the public information coordinator for the Clark County Regional Flood Control District where she runs their social media, community outreach program, and internal communications.

Social Media 100

Social Media Government Community Local 100

Practical Law Construction

DECEMBER 1, 2021

If we are to come anywhere close to achieving net zero by 2050 , the construction and engineering community must play a crucial and immediate role. The problem with drafting environmental provisions is that they are very much dependent on the project, the parties’ aspirations and national and local laws and regulations.

Construction 52

Construction Engineering Community Resources 52

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Internal and External Communications. If you can, find a way to give back — and rally your community to do the same.

Crisis 92

Crisis Marketing Healthcare Resources 92

Ethical Voices

APRIL 22, 2024

About 50% had trust in the news they got on social media, and about 56%, so a six-point spread, for national news, and then I think closer to 62% for local news. Internally, our policy is if you used AI at all in your process, you need to tell your next-level editor about it. Our community can be very small.

Report 90

Report How To Ethics Nonprofit 90

Deirdre Breakenridge

JANUARY 13, 2015

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. She has volunteered in India and South Africa, helping empower women through job skills training, in local communities. __. [1] 1] Larson, Selena. June 4, 2014.

Conference 150

Conference Training Healthcare Policies 150

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations.

Travel 40

Travel Tourism Airlines Hotels 40

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me.

How To 105

How To Fashion Banking Industry 105

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. She’s motivated by working on projects that can make a difference for their community and audiences.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR.

Employee 88

Employee Internal International Training 88

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. Sure, we all want the same thing in life.

Insurance 74

Insurance Insurance Interviews Marketing 74

Contently - Strategy

APRIL 10, 2019

Rodman started commenting publicly on international politics, and both Congress and human rights groups began to investigate whether the lavish gifts he brought Kim Jong-un were a breach in diplomatic law. To change that perception, PokerStars started by celebrating big winners locally , away from a computer screen.

Company 78

Company Marketing Education Data 78

Beyond PR

APRIL 7, 2016

To alleviate any last-minute worries, check out our international distribution checklist, then keep reading for an in-depth breakdown of each tip. All around the world, content consumers are bombarded with ads, shared stories, social posts, and more. This might seem obvious, but translations are crucial to international success.

Local 40

Local Internal International Energy 40

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. The FCC is investing in providing access to communities that do not have broadband.

Trends 120

Trends Mobile Web System 120

Beyond PR

MAY 8, 2018

At the Geneva International Motor Show (GIMS), he gave a coveted #firstlook at new vehicles like this one: Who the best influencers are for your brand will be contingent on your industry, target audience and campaign goals. Influencers can be your brand’s ticket to: Local leverage. What Are The Benefits of Influencer Marketing?

Marketing 45

Marketing Trade Shows Local B2B 45

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Marketing 92

Marketing Local Crisis Management Internal 92