Cision

APRIL 10, 2015

Many PR pros who aim to get coverage in high-visibility media outlets and at a national level often overlook great opportunities available in their own communities. We’ve got three reasons why you should build up your niche community: 1. To build a community of advocates, it helps to know how your company fits in with local interests.

Community 120

Community Local Pitching Social Media 120

5W PR

JANUARY 12, 2024

In B2B scenarios, companies sell products or services to other companies, and the buying process often involves multiple decision-makers and a more complex sales cycle. Interactive webinars and workshops Host interactive webinars or virtual workshops that address industry challenges or provide valuable insights.

B2B 78

B2B Creativity Case Study B2C 78

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.

Company 189

Company Employee Internal International 189

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Helps build a community around common topics or interests . B2B companies can use audience targeting to reach industry decision-makers . Promoting a webinar can benefit more from paid posts on LinkedIn compared to Facebook, and audience engagement can thrive on Twitter when using organic tools such as polls and hashtags.

Social Media 344

Social Media Media B2B Leadership 344

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. To truly connect with them, companies shouldn’t assume that they already know what everyone wants. Authenticity is key Transparency is the new currency.

Consumer 78

Consumer Industry Brand Branding 78

ImPRessions - Crenshaw Communications

APRIL 27, 2021

InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. It’s also a great place for webinars and other free educational content! Bleeping Computer. It’s also a good forum for discussion of trends, tools, and hot topics. TechRepublic.

Enterprise 296

Enterprise Trends Journalism Resources 296

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Then, share the competitive information with others in your company, including the CFO, if / when the opportunity presents itself. Have examples (the tangibles) ready.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Then, share the competitive information with others in your company, including the CFO, if / when the opportunity presents itself. Have examples (the tangibles) ready.

Company 150

Company Meeting Crisis Management Government 150

PRSay

MAY 26, 2021

Ocampo Forsatz, vice president of corporate communications and public relations in the Parsippany, N.J. office of Ferrero USA , a global confectionary company, was a panelist on PRSA’s May 19 Diverse Dialogues titled “ Beyond the Hashtags: How PR/Comms Pros Can Drive Unity.” Illustration credit: shutterstock ].

Communications 172

Communications Groups Community Training 172

PRSay

OCTOBER 8, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. This year’s theme is “Transforming the Landscape.”

Education 211

Education Writing Leadership Resources 211

5W PR

OCTOBER 11, 2023

Attending networking events Participate in industry conferences, seminars, and webinars. For companies entering new markets, having access to a global network of PR professionals can facilitate smoother market entry and brand establishment. Editors are more likely to consider stories from familiar faces.

Publicity 103

Publicity Internal International Resources 103

Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. The services is free for both users. Terms were not disclosed.

Software 85

Software Pitching Technology B2B 85

PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee. which is one of many companies giving employees time off to vote.

Communications 201

Communications Nonprofit Employee Local 201

5W PR

JANUARY 16, 2024

They’re looking for personalized journeys, open communication, and a sense of belonging within the larger market of oral health. Pricing and subscription models should be laid bare, like an open window into the soul of the company. Consumers today crave more than just a perfect smile.

Industry 78

Industry Education Consumer Ethics 78

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal Communications. Social Media & Community Management.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The PR community needs the competition. million in additional seed funding, bringing the company’s total funding of $6 million. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. million in 2016.

Software 89

Software Pitching Measurement Enterprise 89

Onclusive

JANUARY 14, 2021

While as an executive, you might feel more familiar with the needs of shareholders, customers, and employees, communication professionals are traditionally geared towards journalists, policymakers, and communities. Working together in synergy maximizes the strengths and expertise of both the C-suite and your communications department.

Communications 195

Communications Corporate Measurement Reputation 195

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B companies can engage and attract followers through educational and entertaining content. Social content is most effective when it offers something not directly related to the company in question. For B2B companies, an educated customer is like gold. Build a community. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

PRSay

FEBRUARY 25, 2022

“I have lost business because I was a Black woman, but I’ve also gained business because I was a Black woman,” said LaTricia Woods, APR, owner of Mahogany Xan Communications in Chandler, Ariz. Companies are looking for authentic storytellers and authentic representation.”. 22 webinar, “Building a Better Workplace for Black Employees.”

Pharmaceuticals 131

Pharmaceuticals Groups Storytelling Education 131

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Innodata, the parent company of the soon-to-be-formed Agility PR Solutions swooped in an bought the publication in bankruptcy. First, B2B companies spend roughly $150 for every email they collect. Case in point?

SEO 139

SEO Content Marketing Marketing Software 139

Cision

JANUARY 25, 2016

At his recent Cision webinar, “ 6 Steps to Developing a Content-First Marketing Strategy ,” Joe Pulizzi outlined the reasons why brands aren’t reaching their audiences, what to focus on when creating content and how to design a strategy to reach goals. Small companies: ask yourself what’s going to get you up every day to create content.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Wadds Inc.

MARCH 15, 2023

Its aim is to deliver management training to public relations practitioners from lower socio-economic backgrounds and under-represented and under-served groups including ethnic minority practitioners, the LGBTQ+ community, women returners and those with disabilities. You'd be welcome to join us. Please register for a ticket via Eventbrite.

Mobile 52

Mobile Report Course Community 52

Cision

NOVEMBER 8, 2015

At their recent “ Practice Listening: From Competitors to Customers ” webinar, Jay and his peers were posed tons of questions about social media marketing. Q: Is there any community out there just for social media tools? A: I’m not sure about “community” but the Social Tools podcast is great, as is the RazorSocial blog.

Viral 120

Viral Nonprofit Software Social Media 120

Cision

MAY 26, 2015

Executives want an explanation of how those numbers are turning into actual revenue for the company. Here are the top three takeaways from Shonali’s recent webinar: 1. According to Jim Sterne’s book Social Media Metrics , all companies focus on one, or a combination of three basic business objectives.

Measurement 120

Measurement Internal International Analytics 120

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Network outside your company. Network inside your company. Click here to learn more.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. And we had fun. These are the questions and my answers.

Small Business 213

Small Business Fashion Groups Local 213

PRSay

SEPTEMBER 10, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. If your decisions don’t align with company values, then you’re probably on shaky ground. This year’s theme is “Doing the Right Thing.” Let values guide you.

Ethics 136

Ethics Policies Guidelines Employee 136

Sword and the Script

JUNE 13, 2023

The company polled 3,132 journalists in 17 countries across North America, Europe and Asia for this year’s report. Companies that do this will get more opportunities – those that don’t won’t – and you might just burn a bridge. Watch useful webinars. Most SaaS companies should be capable of doing this. Attend conferences.

Journalism 134

Journalism Media Relations Report Media 134

PR 20/20

MAY 19, 2020

Media companies began to lay off droves of journalists and writers in our industry. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. You should also check the news of any layoffs for media companies of interest. Download it free today.

Writing 72

Writing Brand Branding Construction 72

NewsWhip

JULY 15, 2021

Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joined NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process at a recent webinar. . NewsWhip is one of their main screens during the night so they can track what is trending.

Creativity 78

Creativity Data Trends Analytics 78

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail.

Meeting 73

Meeting Automotive Engineering Journalism 73

The Proactive Report

JUNE 7, 2014

A community of loyal and engaged fans is considered to be a valuable asset. Generally speaking stats show that images get the best response, but it’s best to do your own analysis so you know you are hitting the right content for your community of fans. This is how fresh the post and the content is.

Facebook 262

Facebook Training Analysis Community 262

Cision

JULY 8, 2015

We sat down with “ Stand Out ” author Dorie Clark before her free Cision webinar and asked her how to identify a “unique” idea and why people are hesitant to bring those ideas to life. Register for her “Speak Up, Stand Out: Tips for Becoming a Thought Leader” webinar now! Register today!

Skype 120

Skype Conference Leadership Big Data 120

Konnect Agency

MARCH 31, 2020

There are even companies out there that do short term leases for laptops. And, offer trainings sessions via webinars or ZOOM to get your team up to speed quickly. OK, then ensure you are acting as a resource for your people, your customers and your community. Speed, Creativity.

Resources 85

Resources Crisis Healthcare Creativity 85

Solo PR Pro

AUGUST 7, 2018

In the business context, there are five big buckets: business development, billable work, networking/community building, professional development and administrative. Companies have invoicing cycles, and it’s important to identify whether there’s a drop-dead date if you want to be paid next month. community building.

System 143

System Case Study LinkedIn Community 143