ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. Whitney Dailey of Porter Novelli describes it as “a way for individuals to hold companies accountable in a way they previously weren’t able to do.”. That’s empowering to regular consumers.

Construction 385

Construction Crisis Social Media Reputation 385

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. In doing so, it joins at least five other PR tech companies that have done the same.

Analysis 154

Analysis Tools Software SMB 154

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. B2B tech companies typically deal with sophisticated and knowledgeable customers. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. Reaching the right audience.

B2B 276

B2B Social Media Brand Branding 276

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. It can take the form of text, photos, videos, and other content shared online. It includes blog posts, photos, videos, reviews, and social media posts. Consumers trust content created by their peers more than a brand or company.

Consumer 88

Consumer Video Social Media Community 88

5W PR

MARCH 15, 2023

However, it can be challenging to keep content fresh and engaging when a company isn’t actively updating or releasing products. By encouraging customers to share their experiences with the brand, companies can showcase real-life examples of how their products or services are being used.

Social Media 88

Social Media Media Education Survey 88

Sword and the Script

JUNE 6, 2023

In the same announcement, PRophet also said it had partnered with LexisNexis for access to the 200,000 news sources the company monitors. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT. Video Analysis.

Survey 155

Survey Software B2B Pitching 155

5W PR

OCTOBER 11, 2023

Leveraging social media Platforms like LinkedIn and Twitter are excellent for professional networking. For companies entering new markets, having access to a global network of PR professionals can facilitate smoother market entry and brand establishment. Show genuine interest in their perspectives and experiences.

Publicity 103

Publicity Internal International Resources 103

5W PR

MARCH 26, 2024

Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Before a company can start crafting its message, knowing the audience inside out is crucial. Undertake market research to pinpoint their pain points and craft the communication to tackle these issues head-on.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

This kind of organic brand awareness is particularly valuable for new companies or challenger brands. A campaign of consistent earned and owned content, reactive commentary, and trade or business media coverage can vault a little-known company into the spotlight. PR-generated content also has a key advantage over most paid content.

Storytelling 233

Storytelling Education Software LinkedIn 233

Deirdre Breakenridge

JULY 22, 2019

There are approximately 6,000 tweets shared every second on Twitter. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Can you imagine?

Social Media 177

Social Media Media Interviews Instagram 177

Waxing UnLyrical

JUNE 21, 2013

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends.

Twitter 98

Twitter How To Pinterest Tools 98

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Helps build a community around common topics or interests . B2B companies can use audience targeting to reach industry decision-makers . Here’s why. Paid vs. organic social.

Social Media 344

Social Media Media B2B Leadership 344

Deirdre Breakenridge

FEBRUARY 26, 2018

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? Make it about your team, and you’ll reach your community’s hearts. It’s about your community. It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

Communications Conversations

MAY 20, 2020

During the pandemic, however, two new companies have emerged as powerful players in the brand journalism category. And, the names of these two companies might surprise you: Salesforce and Johnson & Johnson. Sure, they’re a relatively trendy company based in San Francisco. Now, the video episodes are a little long.

Journalism 148

Journalism Brand Branding Interviews 148

Stephen Waddington

AUGUST 13, 2020

It’s a hugely supportive community for anyone working solo in PR. Personal experiences Several members of the group shared articles that they’ve written about their own personal experiences. It’s worth checking out if you’re thinking of setting up as a freelancer or fledgling agency.

Agency 147

Agency Insurance Insurance Banking 147

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B companies can engage and attract followers through educational and entertaining content. Social content is most effective when it offers something not directly related to the company in question. For B2B companies, an educated customer is like gold. Build a community. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

Communications Conversations

NOVEMBER 16, 2022

Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. Helps with quick turn request like putting company logo on visuals. More dog videos, please!

Social Media 174

Social Media Media Analytics Data 174

The Proactive Report

JUNE 18, 2021

It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. There are other factors in the environment you need to monitor, so you can spot threats and opportunities that could affect the image of the company.

Small Business 213

Small Business Fashion Groups Local 213

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Prohibition

SEPTEMBER 8, 2023

The comment will then be shown in a story alongside the original post – it’s all part of another step to increase engagement and community between creators and their followers. Due to 5,632,075 YouTube views a man who created a song about a fish that costs £1, now has his very own music video calls on the app.

Instagram 62

Instagram Social Media Privacy B2C 62

5W PR

APRIL 3, 2023

Companies can build trust, loyalty, and brand awareness by interacting with customers and followers on various platforms. There are several reasons why companies should focus on i ncreasing social media engagement rates, and implement strategies to increase engagement rate beyond promotion.

Social Media 97

Social Media Media Instagram Strategy 97

PRSay

JULY 14, 2020

When COVID-19 first began impacting businesses, company leaders had to make a variety of decisions behind the scenes. Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. Art credit: lilly ma.

System 158

System Community Social Media Employee 158

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The PR community needs the competition. million in additional seed funding, bringing the company’s total funding of $6 million. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. million in 2016.

Software 89

Software Pitching Measurement Enterprise 89

Landis PR

OCTOBER 11, 2021

What about promoting events for your company or client? Are you hoping to drive brand/company awareness? There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. Video promotion.

Local 98

Local Newspapers Sports Video 98

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel. But does it work?

Community 40

Community Local Software Groups 40

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Observations on a company of communal stakeholders. To us, Fringe means “togetherness” and “belonging.”

Community 40

Community Print Twitter Creativity 40

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. I help companies rebalance their business development budgets to add paid social and create a more appropriate investment.

B2B 82

B2B Social Media Company Marketing 82

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Communications? Fast forward to today. Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 183

How To Employee Survey Exercises 183

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? Here’s a few of the reasons companies have come to me for social media audits over the last 12 years (at last count, I’ve done 20+ of these social media audits over the years): #1 – We need to adjust/revamp our social media strategy. They take time.

Social Media 104

Social Media Media LinkedIn Facebook 104

Prohibition

APRIL 7, 2022

If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. Twitter users take a stand to call for action. For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter. How effective is video on social media? .

Instagram 62

Instagram Social Media Trends Media 62

PRSay

JULY 6, 2020

Many companies are opting to carry on with the work-from-home policies they started during this past March and April. Twitter and Square, for example, have both announced that their employees can continue to work remotely. Companies should also purchase extra face masks for visitors, as needed. Open up communication further.

Employee 190

Employee Skype Meeting Nonprofit 190

Deirdre Breakenridge

DECEMBER 5, 2014

From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. Every week I am going to bring really interesting people who use social media and #hashtags to promote themselves and or their company/brand. I am also a huge fan of MMA.

Engineering 413

Engineering Pinterest Social Media Radio 413

Business Wire

JANUARY 19, 2017

This trust and innovation have made Business Wire the launching pad for turning company news releases into credible breaking news. VISIBILITY Every day companies spend significant dollars creating a broad array of content designed to establish credibility among, and deliver key messaging to, their constituencies.

Financial 163

Financial Video Consumer Data 163

Cision

OCTOBER 2, 2015

Here’s the top media industry stories we’re following this week: The Big News: Mass shooting at Umpqua Community College in Roseburg, Oregon prompts further discussion over gun control ( The Oregonian ); NASA finds water on the red planet, begging the question, is there life on Mars ?

Real Estate 120

Real Estate Media Mobile Radio 120

Bianchi Biz Blog

MAY 8, 2023

I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore. Before joining AN, I covered the Haredi (ultra-Orthodox Jewish) communities of New York.

Automotive 86

Automotive Report Meeting Radio 86