Communications Conversations

APRIL 6, 2015

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? Storytelling happens in print. I even think this has possibilities among corporate communicators. Your CEO is presenting to thousands of people to unveil this new product. Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Shift Communications

JANUARY 22, 2018

To develop a more effective crisis communications strategy, we need to understand trust. Finally, within results , we have three potential areas for crises: Failure of record , a history of doing bad things that continues to invite scrutiny and magnify present-day failures. But what do we respond to? A Brief Catalog of Failures.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Melissa Agnes

JANUARY 18, 2017

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion. Who’s responsible for these communications? It’s always good practice to confirm that your expectations are aligned).

Crisis Communications 100

Crisis Communications Crisis Communications Crisis Management 100

Sword and the Script

OCTOBER 5, 2021

The tool includes broadcast-quality video production, conference scheduling, supports multiple presentation types, and provides breakout rooms and virtual networking options. In a presentation for investors, the company noted the “decline in adjusted EBITDA [was] due to a planned ramp-up in sales and marketing and R&D.”.

Software 156

Software Tools Print Technology 156

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. Ability to Decide What Is Presented. In the case of print consumers, they must utilize the publication’s physical pages. Geographic Specificity.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Ishmael's Corner

APRIL 20, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 60

Storytelling Media Study Communications 60

Mindful Marketing

APRIL 23, 2021

The PGA’s Partners’ webpage reads like a Who’s Who List of corporate sponsors. What may be even more noteworthy is that the golf balls Wayne Player held were far from the only promotion present at the ceremonial tee shot. Then, there’s a whole other list of “Golf Retirement Plus Partners.”

Apparel 78

Apparel Corporate Social Media Print 78

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000.

Survey 96

Survey Industry Leadership Study 96

ImPRessions - Crenshaw Communications

JULY 21, 2016

We feel that way about George Jones, digital producer with the Raycom corporate news hub, which provides multimedia content for the websites of about 60 TV stationsthat Raycom Media owns and partners with throughout the country. The post A Journalist’s POV: 3 Questions From A PR Agency appeared first on Crenshaw Communications.

Agency 120

Agency Pitching Print Storytelling 120

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners.

Advertising 52

Advertising Advertising Ethics Conference 52

The Hoffman Agency

FEBRUARY 14, 2024

Unrelenting geopolitical tensions make business and communications even more challenging than usual. In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts.

Local 36

Local Government Banking Policies 36

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. We really do have more fun than you corporate folks. Because that is the de facto tool of choice when it comes to presenting to clients and potential clients.

Corporate 148

Corporate Fashion Agency Travel 148

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media. Consequently, more publications are integrating visuals into their news.

Comparison 120

Comparison Television Print Social Media 120

ReimaginePR

AUGUST 22, 2016

Your brand has a personality and a specific voice used in communication. Blogs, social media, video, podcasts, presentations, etc.). Instead of being a stuffy, corporate entity, your brand becomes people-driven and people-focused. Think of what your brand would say if it was actually a person. What voice? Click Here.

Brand 156

Brand Branding How To Storytelling 156

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement.

Journalism 65

Journalism Brand Branding Advertising 65

Critical Mention

JULY 22, 2020

As we try to do with every product or feature we release, Critical Mention built this Media Contact Database with our present and future customers in mind. In other words, PR and communications experts can now use the Critical Mention platform to own the entire earned media lifecycle.

Media 111

Media Data Local Tools 111

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team.

Publicity 90

Publicity Media Advertising Advertising 90

wiredPRworks

JANUARY 3, 2020

In 1 1/2 hours Barbara was able to communicate and demonstrate the LinkedIn tools and advantages. Her expertise in this area is unquestionable and what I found equally helpful was the easy to read and insightful manner with which she communicates her ideas. Digital Printing Company. 2020 LinkedIn WIRED Strategic Plan.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Communications Conversations

OCTOBER 31, 2018

I’m a sucker for a good keynote presentation. It’s one of the things that frustrated me about corporate America and I continue to see it as a consultant. ” Easily my favorite quote of the presentation–and of the entire MIMA Summit. This year was no different. It’s served me fairly well.

Resources 68

Resources Corporate Social Media Print 68

Sword and the Script

JANUARY 20, 2018

Many marketers struggle with communicating complex value propositions simply and clearly,” wrote Mr. Sandau. Traditional methods like white papers, technical presentations and animations all have their place, but still something is missing to make the complex story simple and clear to understand.”.

Case Study 100

Case Study B2B Study Marketing 100

Cision

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.”

Financial 120

Financial Handbook Analysis Internal 120

Sword and the Script

JANUARY 31, 2023

The earnings release presented an “adjusted EBITDA margin of 8.6% As a result, the press release said, “many hundreds of clients” will be become Truescope customers, with the integration of services presently underway.” With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.”

Software 78

Software Case Study Technology Tools 78

wiredPRworks

JANUARY 3, 2020

In 1 1/2 hours Barbara was able to communicate and demonstrate the LinkedIn tools and advantages. Her expertise in this area is unquestionable and what I found equally helpful was the easy to read and insightful manner with which she communicates her ideas. Digital Printing Company. 2020 LinkedIn WIRED Strategic Plan.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Waxing UnLyrical

FEBRUARY 22, 2012

Note: The Globe chose not to print my letter, but I’m not giving up!). PRSA’s Code of Ethics presents clear guidelines on the ethical considerations that public relations professionals should embrace when representing clients or employers. Of particular note are articles relating to “free flow of information.”.

Ethics 72

Ethics Nonprofit Guidelines Banking 72

Waxing UnLyrical

APRIL 13, 2015

This Friday, April 17th, I’m proud to be included in the speaker line up for #NovaCOM15 presented by Rutgers’ School of Communication and Information (SC&I – I teach there too). Why: “Yes, there [are] still print and broadcast media. And if you’ll be there, please come say “hi!

Web 40

Web Retail Twitter Print 40

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. There are two major issues here that impact the practice of communications. What Does the Law Say?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Stuart Bruce

MARCH 19, 2015

From these changes and the wealth of evidence he presents Robert draws the conclusion that PR is dead and should be replaced with a new concept of public leadership. The editor’s reply was: “F**k the research, just make it up… We’ll print it anyway.” I disagree. But we have a problem.

Publicity 60

Publicity Reputation Corporate Leadership 60

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. International Business Hub : With its cosmopolitan lifestyle, Hong Kong is home to numerous international corporations.

Marketing 92

Marketing Local Crisis Management Internal 92

Beyond PR

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” Smith is Director of Marketing, Investor Relations and Shareholder Communications at PR Newswire / Cision. Author Bradley H.

Report 40

Report Financial Handbook Analysis 40

Stuart Bruce

JUNE 24, 2015

It gets more confusing when we consider that the best way to communicate with people (talking and listening) is emotionally, not just with facts. Using full page display advertising (paid) in trade magazines in 30 countries to explain a corporate merger that created the biggest company in the world in that sector.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. The most skeptical of them even argue that the field and practice of public relations have remained the same — it’s just stumbled upon some new communication channels.

Print 64

Print Social Media Web Television 64

Doctor Spin

DECEMBER 21, 2023

But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Corporational Determinism—The New Paradigm for Product Launching. Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point.

Media 52

Media Wikipedia Product Launch Journalism 52

Bad Pitch Blog

FEBRUARY 18, 2006

I''m here to ask every communications professional to take a third and fourth look before hitting the "send" key or printing press releases on super-fancy copier paper. Re/Max calendar: I got it in the mail - a mean feat because it was octagonal and printed with verve and style. Who is this someone else? what’s it all about?

Print 40

Print Real Estate Sports Travel 40