PRSay

OCTOBER 16, 2020

With voting rules varying from state to state, communicators can help Americans understand the logistics of receiving and casting their ballots, according to representatives of voting-rights organizations who participated in an Oct. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee.

Communications 201

Communications Nonprofit Employee Local 201

Landis PR

MARCH 4, 2024

The team at Landis is well-versed in understanding the benefits of a well-placed piece of content, but sometimes clients need a little more of an explanation on how this one tactic can move the needle on overall strategic communications. Then go ahead and get into a funny social media exchange with your competitors ( see an example here ).

Media Relations 107

Media Relations Media SEO Newspapers 107

Maxim Behar

OCTOBER 3, 2021

The communication expert Maxim Behar was among the five professionals invited by the Bulgarian newspaper 24 Daily to share their views and describe how a political product is created and preserved. First, everyone already has at least one media in their hands and can manage it and send messages to voters or supporters.

Newspapers 52

Newspapers System Trends Education 52

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 189

Communications Journalism Advertising Advertising 189

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink!

Newspapers 59

Newspapers Print Media Social Media 59

Communications Conversations

FEBRUARY 21, 2020

.: Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. .: Walk dog.

Social Media 157

Social Media Media LinkedIn Tourism 157

Bianchi Biz Blog

FEBRUARY 1, 2024

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Effectively navigating Japan’s communications and PR landscape demands a nuanced approach.

Marketing 106

Marketing Newspapers Print Local 106

Mark My Words

OCTOBER 13, 2022

The Queen’s death has given the core Royal Family members an opportunity to “reset” relations with a voracious media and explore new methods of communicating directly with the wider public, insiders say. The royals are in a battle to stay relevant so they have to use social media.”

Social Media 60

Social Media Interviews Media YouTube 60

Mark My Words

JULY 25, 2022

Sunak’s social media strategy is masterminded by Cass Horowitz, son of best-selling novelist Anthony Horowitz. This is not a smart move, according to Anthony Ridge-Newman, associate professor of media and communication at Liverpool Hope University. There seems to be a lot of strategy and thinking behind it.”

Social Media 60

Social Media Media Film Leadership 60

Communications Conversations

DECEMBER 13, 2018

They read the newspaper. They trust and admire the media. The other generation gets news from all over–friends, social media, online. They rarely (if ever) watch the news or read a newspaper. They rarely (if ever) watch the news or read a newspaper. And, that can be a challenge for communicators.

Communications 106

Communications Newspapers Trade Shows Sports 106

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. Social media also allows for direct communication with potential donors and supporters.

Strategy 80

Strategy Nonprofit Social Media Leadership 80

PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. For communicators, here are some takeaways from our report “ Next-Gen Journalists: Navigating Misinformation, AI & The Future of Journalism.”

Journalism 188

Journalism Real Estate Survey Report 188

Cision

DECEMBER 7, 2015

After all, Obama is synonymous with social media savvy – and Quora is not a social platform that has been embraced by the masses. Similarly, I read an article in the Wall Street Journal about Lindsay Graham’s use of the app Sidewire , a politics-only social media platform described as “ Twitter for politics.”

Social Media 120

Social Media Reddit Media Twitter 120

Sword and the Script

MAY 19, 2020

Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field.

Media Relations 200

Media Relations Twitter Media Survey 200

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. This content can take various forms, such as press releases , blog posts, social media posts, and articles.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 176

Reddit Software B2B Technology 176

Maxim Behar

AUGUST 9, 2022

He expressed his opinion about the former government's approach to their PR strategy, as well as their shortcomings in their communication with the Bulgarian citizens. Maxim: This is neither the first nor the last government to lose battles in the field of communications, its presentation, and the work it has done. Let's start there.

Government 52

Government Communications Strategy Social Media 52

Deirdre Breakenridge

JUNE 25, 2018

As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are getting most of their content from social media and online platforms. The changing media landscape has made companies and organizations change the way they do PR.

Sports 150

Sports Television Social Media Newspapers 150

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Newswires aren’t earned media .

SEO 279

SEO Print Financial Product Launch 279

Waxing UnLyrical

MARCH 21, 2019

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. Insert meme of men on a train looking at newspapers here.) Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. Fair point.

Technology 100

Technology Communications Training Newspapers 100

PRSay

APRIL 19, 2021

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. Are vanity PR metrics applicable in communications campaigns?

Media 198

Media Newspapers Google Energy 198

PRSay

DECEMBER 14, 2021

If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. Along with Meta, videogame platforms are influencing this new, virtual world, but the metaverse is not a specific game, social media platform or app. Smith, M.S. ,

Real Estate 158

Real Estate Journalism Construction Newspapers 158

Communications Conversations

APRIL 2, 2018

Remember, social media marketing is still a relatively new discipline. So, many companies are still (even in 2018) relatively new to the social media metrics game. Second, there’s a significant skills and understanding gap among CMOs and other senior-level marketers when it comes to social media marketing.

Social Media 84

Social Media Media Report Video 84

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

Strategy 96

Strategy Publicity Media Video 96

Maxim Behar

MARCH 28, 2024

Maxim Behar, 38 years old with 30 years of experience, I have spent more than half of my life in public communications – journalism, PR, and various other fields. I transitioned from journalism after being one of the founders of the outstanding daily newspaper "Standart," and I wanted to see if I could succeed in business.

Journalism 64

Journalism Newspapers Training Education 64

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. And while we’re on the topic, do not confuse social media outreach with a public relations campaign. First and foremost, remember to meet the media’s needs.

Social Media 49

Social Media Newspapers Media Pitching 49

Sword and the Script

OCTOBER 24, 2023

You haven’t been in business long enough If your business is newer, your website may lack polish and detail, you may not have a ton of social media content and your product or service may have limited availability. But top media outlets may opt for more seasoned companies to feature.

Pitching 128

Pitching Newspapers Report Local 128

PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. Combine this trend with the increasing competition to break news first, and facts are often forced out of communications. Take a stance for truth.

Ethics 172

Ethics Construction Television Radio 172

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Digital PR is not link-building for SEO. But this is SEO, not digital PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. He has a Bachelor of Applied Science (Communications) and a B.A.

Twitter 293

Twitter Community Ethics Radio 293

Communications Conversations

JULY 24, 2018

So, I would venture to say the paywall (or sign-up) process is fairly pervasive across most daily newspapers and industry trade publications. Yet, we continue to see brands sharing these stories on social channels. And, worse yet, promoting them. Despite the fact that most of their audience probably can’t access it.

Social Media 68

Social Media Media Employee Newspapers 68

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 147

Publicity Newspapers Journalism Energy 147

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. A national TV segment typically has a large and high-quality reach in real time, it’s searchable for some time thereafter, and it can be amplified on social media. Cable news, in fact, is booming.

Print 245

Print Pitching Television Newspapers 245

Presspage

JUNE 11, 2019

But we would be remiss in failing to mention the vital role of the communications editor. In the not-so-far-away past, the communications editor would proof, edit and approve press releases before they were submitted to the media -- catching errors, fixing typos and checking facts. Beyond the Grammar Police.

Communications 60

Communications Storytelling Instagram Guidelines 60

Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. And there is no coming back.

Social Media 59

Social Media Facebook Airlines Web 59

NewsWhip

SEPTEMBER 28, 2023

As one of the biggest social media platforms in the world, Facebook has established itself as a trusted news source globally. Also performing well were daily newspaper El Pais (16.4M), Catalonia’s leading news source La Vanguardia (15.8M), and Galician created La Voz de Galicia (13.8M).

Facebook 78

Facebook Sports Newspapers Television 78