Sword and the Script

JUNE 14, 2022

When the video was finally done, it was published on YouTube and embedded in emails and a product page. 97% of respondents said video content and communication were useful after making a purchase. 97% of respondents said video content and communication were useful after making a purchase. click image for higher resolution).

B2B 137

B2B Video Marketing Survey 137

PR Job Coach

OCTOBER 31, 2013

Even while channels proliferate to communicate your passions, position and career preferences, the resume remains firm as your calling card and one of the essential documents that helps you define who you are, what you do and the value you bring to the table. If you do not have a YouTube channel create one.

How To 247

How To Skype YouTube Construction 247

Stephen Waddington

SEPTEMBER 4, 2018

It’s a powerful form of communication for trusted organisations. Email – a popular means to communicate with existing customers. Much of the owned content created by organisations on YouTube is focused on how-to Websites – the primary means by which an organisation communicates with its publics.

How To 113

How To Media Print Infographics 113

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. Use video to capture the CEO forecasting the industry future for YouTube. The post Top PR Holiday Pitching Tips appeared first on Crenshaw Communications. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. By understanding and staying up to date on the state of the media, communication professionals will improve not only their relationships with journalists and media professionals, but also their relationships with their audience.

Trends 120

Trends Mobile Media Infographics 120

Contently - Strategy

APRIL 14, 2021

After all, Google will still be able to track individual user behavior on mobile devices, third-party apps from the Play store, and activities on proprietary platforms like YouTube. Think of articles, videos, and infographics that either appeal to audience interests or address their problems.

Privacy 124

Privacy Google Advertising Advertising 124

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. In particular, YouTube videos are given preferential treatment (possibly because Google owns YouTube).

Technology 100

Technology Infographics Financial YouTube 100

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. In one minute, the equivalent of all 4 seasons of Game of Thrones is uploaded to YouTube. The post Simple Content Marketing Framework appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

PRSay

JUNE 26, 2016

When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals. The Social Media Strategy Wheel. Good Planning Includes Social Media.

Social Media 113

Social Media Media Infographics Community 113

PR 20/20

MAY 16, 2023

With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused. In fact, 25 percent of associations say that creating targeted communication has boosted member engagement. Next, create a teaser of that content in a different format.

Marketing 69

Marketing eBook Resources Tools 69

Cision

APRIL 19, 2016

Shaan Puri, co-founder of blab advises marketers and communicators to keep their eye on the prize and keep nurtured communities at the heart of all efforts. Incredible data: After Google and YouTube, Twitter is the next most popular search engine. Focus on the 1,000 people who care about your message.” Remember what Gary V.

Social Media 0

Social Media Marketing Media Customer Service 0

Presspage

AUGUST 15, 2017

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. These tools not only allow us to better communicate our audience, but also better understand them.

Technology 115

Technology Big Data Video Data 115

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Existing social media data from your Instagram, YouTube, or Facebook accounts could help to inform what imagery resonates best with your audience. Christopher S.

Data 157

Data Data-Driven PR System Analytics 157

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Streamline your newsroom for harried writers Many communicators—perhaps most—have experience in journalism. Here are some ways to do that: 1.

Video 84

Video Engineering Financial Infographics 84

Shift Communications

AUGUST 12, 2015

Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. YouTube is a key strategy for enterprises – and is a lost opportunity for others. Are you ready to join? Derek Lyons.

Mobile 60

Mobile Strategy SEO YouTube 60

Critical Mention

APRIL 24, 2020

Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Early on in her career, she developed a passion for marketing, writing and anything within the communication field. This will help simplify design work and make it more recognizable. Evoke Visual Clarity.

Infographics 103

Infographics Radio Instagram Sports 103

The Proactive Report

AUGUST 5, 2016

And this way, the PR industry becomes a partner in communicating truthful and factual information.” And Facebook news consumers are more likely to be female than news consumers on YouTube, Twitter and LinkedIn. Infographics are liked and shared on social media 3X more than other any other type of content.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Sword and the Script

OCTOBER 21, 2014

My interpretation of the results are completely different than those of the researchers who concluded: “The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.”. Infographic: Millennials and Social Commerce. What If Warren Buffett had a YouTube Channel?

Social Media 118

Social Media Study Blogging Company 118

Presspage

JUNE 27, 2017

Adding embed codes and using file sharing sites like YouTube and SlideShare, make it easy for visitors to freely share your content. Enrich your news release with images, infographics, slideshares and video to create a pleasurable experience for your visitors. That way you provide context and put your name out there.

Social Media 96

Social Media Infographics YouTube Strategy 96

Shift Communications

JUNE 2, 2015

More recently infographics have been all the rage. The content changes but the marketing strategy rarely evolves – beyond the addition of new outposts, e.g.: “We’ll tweet it; we’ll post it to Facebook; we’ll upload it to (YouTube or Slideshare); we’ll post it to our LinkedIn page; and pin it on Pinterest!”. Todd Defren.

Content Marketing 60

Content Marketing Strategy Marketing Pinterest 60

Contently - Strategy

DECEMBER 5, 2019

Create social videos and infographics. Create social-friendly videos and infographics. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares. Infographics, meanwhile, saw twice as many shares as articles. (We’ll Here are our biggest takeaways.

Financial 111

Financial Industry Report Insurance 111

Communications Conversations

FEBRUARY 6, 2015

https://www.thinkwithgoogle.com/infographics/for-football-fans-its-more-than-just-a-game.html. “The The Big Game Becomes a Month-Long, Multi-Screen Event on YouTube”. https://www.thinkwithgoogle.com/articles/youtube-insights-stats-data-trends-vol9.html. “For Football Fans, It’s More Than Just a Game”.

Viral 60

Viral Marketing YouTube Enterprise 60

PR in High Definition

AUGUST 25, 2017

Something simple like a photograph works, or even an infographic. Whilst they may have lost their media clout, infographics still hold a very important role on social media, and having one that can be cut into bitesize chunks can create good content for your channels to influence sharing.

How To 54

How To Media Infographics LinkedIn 54

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. What can PR do about it? Study the media. 1% said SnapChat.

Survey 78

Survey Media Relations Report Media 78

Shift Communications

APRIL 6, 2015

The current occupant of the Iron Throne, Mark Zuckerberg’s Facebook, battles it out for supremacy against Reid Hoffman’s LinkedIn and the combined might of Google and YouTube. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

The Stalwart Blog

DECEMBER 18, 2015

A recent survey from MarketWired confirmed this shift and revealed some interesting insights: ▪ PR and marketing professionals are using an expanding range of content in their communications: blog posts (55%), photos (29%) and news releases (24%) were identified as the content used most frequently by respondents.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs.

Video 40

Video YouTube Web Case Study 40

Reputation Us

JANUARY 19, 2017

Infographic. Make those financials or community service text-heavy paragraphs come alive with visually compelling content. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years. We have a few ideas to get your creative juices flowing. It’s all about showing.

Report 60

Report Infographics Video Financial 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Hoffman Agency

MARCH 27, 2017

Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and news outlets are starting to recognize their reach and relevance. By Peh Yuxin , Account Executive, The Hoffman Agency Singapore. These are merely a few of the many possibilities that PR practitioners can adopt.

Infographics 49

Infographics Video Technology YouTube 49

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS. Keep it short and sweet.

Infographics 266

Infographics Brand Branding Video 266

MaccaPR

NOVEMBER 10, 2015

This concept of social media being a living organism resonated with me as I consider myself a bit of a science nerd (the New York Times science section is the homepage on my computer) and even earned a degree in life sciences communication. Social media feeds off of emotions. Bring Your Content Into Real Life.

Marketing 48

Marketing Social Media Video Mobile 48

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. It might mean providing quick tips in a video or on an infographic. As stated before, public relations is all about communicating. The more you know your audience, the more you can engage in genuine communication with them.

Publicity 63

Publicity Small Business Advertising Advertising 63

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Being able to demonstrate that you can work in the communications department or on an account team and be a contributor on day one is a huge plus for prospective employers.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value.

Marketing 78

Marketing Publicity Survey Study 78