ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Presspage

NOVEMBER 10, 2017

Through September 2017, Miami International Airport was dealing with Hurricane Irma, which severely affected the airport's operations. The recognition of Miami International Airport was long due even before it responded to the Irma crisis. On November 7, Miami International Airport was named the recipient of the Peggy G.

Internal 0

Internal International Industry Infographics 0

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. “I guarantee your #PR is being counted as an anomaly by your marketing team if you’re not communicating w/ each other.”

Conference 120

Conference Internal International Data 120

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Let’s get into it.

Infographics 160

Infographics Data Blogging Mobile 160

Stuart Bruce

MARCH 16, 2017

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Seven ways PR and corporate communications can use GIFs. One of my favourites is to promote a commuter toolkit from the International Sustainability Institute in Seattle.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Onclusive

DECEMBER 22, 2017

I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. In terms of getting noticed?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. Internal teaching can win you a buy-in. The four panelists ?

Strategy 60

Strategy Communications Case Study Data 60

ISEBOX

FEBRUARY 26, 2016

Needless to say, Oktavia put the heat on her communications team to be ready to push out the story and get coverage the minute the FDA approves their drug. if you are a pharmaceutical communications professional, you know Oktavia’s task list all too well. It was critical to beat the competition to the press. Speed matters.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Digital communications attracts and engages customers: What is the New PR? Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

PRSay

APRIL 19, 2016

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Consciously creating strong, linked tactics can infuse any communications campaign with some IMC flavor. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Key areas of focus for a communications plan include: Objective Setting. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Annie Perkins.

Analysis 95

Analysis Infographics Internal International 95

Sword and the Script

APRIL 13, 2019

2) Communicating the financial impact of marketing to the C-Suite. Connecting marketing effort to financial impact is the top “C-suite communication challenge” facing the CMO according to the latest survey of CMOs out of Duke University. 3) The CMO Council infographic on CMO priorities. click image for higher resolution ).

Study 114

Study Survey Infographics B2B 114

Newsfile

SEPTEMBER 27, 2023

7 Ways to Leverage the Power of the Fall Season in PR & Press Releases Fall-themed PR & press releases can help your company leverage the autumn season to boost its news reach and communication efforts. Moreover, you can use high quality images, videos, infographics, tables or charts.

How To 95

How To Tourism Fashion Travel 95

ISEBOX

DECEMBER 2, 2015

You can practically double your viewership when you include image and video content, according to data extracted from more than 10,000 communications professionals. Include additional content types alongside thes – like infographics and slide presentations – and that number hits a staggering 77% more views. 12% Traffic Increase.

Infographics 70

Infographics Video Data Mobile 70

Newsfile

SEPTEMBER 28, 2023

7 Ways to Leverage the Power of the Fall Season in PR & Press Releases Fall-themed PR & press releases can help your company leverage the autumn season to boost its news reach and communication efforts. Moreover, you can use high quality images, videos, infographics, tables or charts.

How To 93

How To Tourism Fashion Travel 93

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

The style, the tonality, the wit and humor, and the soundness of arguments all become very important.” — Zeeshan Akhtar , Head of Marketing, Mailmodo Incorporate internal and external links Link building is an essential aspect of SEO, including in press release distribution. Let’s listen to her insights.

Engineering 99

Engineering Writing Mobile SEO 99

Beyond PR

JANUARY 30, 2018

An infographic is included that shows how Cision Impact builds on the Cision Communications Cloud ® , to deliver the most complete PR workflow platform — from identifying influencers to reporting revenue generated. . The infographic below breaks down the five key steps to comprehensively manage earned media programs.

Measurement 75

Measurement How To B2C Infographics 75

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. It used to take our teams 10 hours just to create one email newsletter.

Software 93

Software Banking Technology Data 93

PRSay

JUNE 26, 2016

When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals. The Social Media Strategy Wheel. Good Planning Includes Social Media.

Social Media 113

Social Media Media Infographics Community 113

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This role is where “the buck stops” as far as key client communication and quality-control are concerned. The senior manager should be involved in regular internal account reviews to ensure that work product conforms to program strategy and that materials and service levels are of high quality.

Agency 136

Agency Analytics Creativity Social Media 136

Barokas

JULY 3, 2019

Tried and true, whitepapers have been integral to marketing and communications for decades. Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent).

Case Study 100

Case Study B2B Survey Education 100

Solo PR Pro

MARCH 20, 2018

Public relations professionals must often challenge perception to ensure that internal bias does not erode intended communication efforts. There have been many recent examples of disastrous results when bias is unchecked and communications campaigns are received negatively by a client's audience. Short-Termism. Social bias.

Publicity 61

Publicity Financial Infographics Examples 61

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. What are some best practices for other communicators? 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Their takeaways are applicable to any communications teams looking to reinvigorate their current media relations and audience activation process. Tell your story visually with images, videos, or infographics that attract and educate.

Local 82

Local Storytelling Infographics Resources 82

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. We help connect our companies with audiences who matter most to the company, from investors to activists to customers.

Analytics 132

Analytics Data-Driven PR Data Software 132

ISEBOX

MARCH 18, 2016

But what if you could be as efficient as a machine and still master the finessed communications skills necessary to personalize your messaging? This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content.

Publicity 70

Publicity Enterprise Analytics Tools 70

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low.

Tools 69

Tools Insurance Insurance Handbook 69

Prakkypedia

MARCH 5, 2014

They’ve dropped the ball when it comes to communicating their campaign and they’re missing opportunities. As some Twitter friends helped me to find: “It is a basic marketing principle that it takes seven ‘touches’ before someone will internalize and/or act upon your call to action” (source: [link] ). Need an example?

Twitter 105

Twitter Conference Infographics Social Media 105

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. In my experience, employees from Communications department spend their lives performing the following functions: 1. Communicators turn senior managers into thought leaders.

Infographics 63

Infographics Corporate Policies Reputation 63

Landis PR

AUGUST 23, 2021

Landis Communications Inc.’s I also think it’s wacky when I get asked to publish an infographic. I am proud of it because it received an honorable mention by the Trade Association Business Publication International TABPI awards. Blog courtesy of Brianne Miller, LCI. Our audience thrives on problem-solving solutions.

Meeting 69

Meeting Media B2B Transportation 69

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Global Reporting Initiative’s website is a resource that corporate communicators and PR pros should bookmark.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Solo PR Pro

JANUARY 5, 2016

Many independent PR and communications professionals have set new business resolutions with plans to take their practice to new levels. How much are other freelance communications consultants charging? 10 Basic Rules for Successful Infographics. The key is to focus on communicating useful information in an easily digestible way.

Infographics 40

Infographics eBook Survey Resources 40

The Hoffman Agency

MARCH 27, 2017

Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and news outlets are starting to recognize their reach and relevance. By Peh Yuxin , Account Executive, The Hoffman Agency Singapore.

Infographics 49

Infographics Technology Video YouTube 49

Beyond PR

APRIL 13, 2018

The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. As a PR and Communications professional, you must utilize encompassing tools that enable you to monitor media beyond Google algorithms. That’s where paid media monitoring services come in.

Media 73

Media Google Measurement Print 73