Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Communications Influence with the C-Suite Grew. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. billion in 2021.

B2B 118

B2B Marketing Survey Software 118

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Key areas of focus for a communications plan include: Objective Setting. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Annie Perkins.

Analysis 95

Analysis Infographics Internal International 95

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. On social media, what creative tactics did the team use to tap the faculty’s expertise?

Publicity 157

Publicity Social Media Report Fashion 157

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Set rules for communication. Before you hire any freelance creators, decide on a system that includes how you’re going to communicate with them. They pick up on brand messaging faster if they can see internal discussions.

Company 111

Company Pitching System Interviews 111

ISEBOX

MARCH 18, 2016

But what if you could be as efficient as a machine and still master the finessed communications skills necessary to personalize your messaging? This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content.

Publicity 70

Publicity Enterprise Analytics Tools 70

Contently - Strategy

APRIL 14, 2021

Brands have gotten creative every step of the way, and they’re already starting to prepare for the cookie ban. In recent years, brands have been building out internal media branches to focus on target niches, and some have been doing so in lieu of heavy investment in traditional digital advertising. ” Clay said.

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

APRIL 13, 2019

2) Communicating the financial impact of marketing to the C-Suite. Connecting marketing effort to financial impact is the top “C-suite communication challenge” facing the CMO according to the latest survey of CMOs out of Duke University. 3) The CMO Council infographic on CMO priorities. click image for higher resolution ).

Study 116

Study Survey Infographics B2B 116

Cision

AUGUST 6, 2015

Authors shared industry accolades , such as Emirates’ Information, Communication, Entertainment (ICE) system, received AirlineRatings.com’ s award for Best In-Flight Entertainment for the second year in a row. Read the full-length white paper or check out the infographic below! TripAdvisor.com, May 29, 2015.

Travel 120

Travel Technology Airlines Wireless 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Get creative with compliance. Create social-friendly videos and infographics.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JANUARY 17, 2024

A clear process and open lines of communication can make your content marketing and legal collaborations efficient and rewarding. Pro tip: Contently’s Style Guide and Blocklisted Words features make it easy to keep your creatives on the same page when it comes to evolving legal compliance feedback.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. It is a free up to.5

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. It is a free up to.5

Data 120

Data Tools Google Examples 120

Communications Conversations

APRIL 6, 2016

So, I spent the last few weeks thinking about more creative and truly effective job searching tips for today’s college senior. And, at the time, jobs were tough to come by, so I really just wanted to get that first job in communications. Don’t be afraid to market yourself creatively. So, creativity is at a premium.

Meeting 60

Meeting LinkedIn Creativity Infographics 60

Sword and the Script

JUNE 7, 2016

The skills deemed least important were corporate communications (7%), direct mail (6%) and corporate marketing (1%) according to the data. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation.

Survey 60

Survey Marketing B2B Infographics 60

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Newhouse School of Public Communications as well as Marketing Management in the Martin J. Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The Content Writer. The Email Marketer.

Marketing 43

Marketing Mobile Engineering Technology 43

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Each year, members of the communications team add the words, " Check out our Farm to Fork Report ," to their email signatures to help spread the word.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Newhouse School of Public Communications as well as Marketing Management in the Martin J. Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The Content Writer. The Email Marketer.

Marketing 40

Marketing Mobile Engineering Technology 40

Contently - Strategy

NOVEMBER 27, 2018

According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. I push back.

Strategy 112

Strategy How To Content Marketing Analysis 112

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML].

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. ” Science is complex, sure, but many healthcare companies have struggled to communicate complicated topics to a general audience.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

ISEBOX

FEBRUARY 26, 2016

Needless to say, Oktavia put the heat on her communications team to be ready to push out the story and get coverage the minute the FDA approves their drug. if you are a pharmaceutical communications professional, you know Oktavia’s task list all too well. It was critical to beat the competition to the press. Speed matters.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. ” Science is complex, sure, but many healthcare companies have struggled to communicate complicated topics to a general audience.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. Rob Six, Senior Vice President of Corporate Communications, Roll International. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Fuel

OCTOBER 16, 2018

While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication principles. If it’s not working, get creative! Hire Interns. And a good intern can eventually turn into a good employee. Use Your Imagination.

Web 40

Web Pitching Local Report 40

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. Content marketing tip: don''t put round peg in square hole.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. It was a communication revolution. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. We help connect our companies with audiences who matter most to the company, from investors to activists to customers.

Analytics 132

Analytics Data-Driven PR Data Software 132

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. However, it still would be nice to have a few extra resources to help you execute your PR plan and achieve your communications goals.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. All three disciplines — publicity (earned media), owned media and UGC — healthfully co-exist in today’s marketing communications ecosystem. Jay-Z On Stage at the Tidal Launch Event.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28