Bianchi Biz Blog

AUGUST 3, 2023

While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, summarizing reports and more, a formal policy can address issues, mitigate risks and provide guidelines for responsible usage.

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Automotive Policies Employee Corporate 78

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. There’s a huge spike in AI in communications and media as well as interest in VC circles. Being a old long-serving PR professional means I have seen a lot of technology come and go.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. There’s a huge spike in AI in communications and media as well as interest in VC circles. Being an old long-serving PR professional means I have seen a lot of technology come and go.

Company 78

Company Technology Privacy Guidelines 78

NewsWhip

NOVEMBER 15, 2023

Our digests enhanced with GPT technology will build on this pre-existing desire to receive insights off-platform, and offer even greater summarization and analysis at a glance. NewsWhip’s application of AI and GPT adheres to the guidelines set by the CIPR , reflecting our commitment to upholding the highest standards of ethical AI use.

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Guidelines Ethics Analysis Trends 97

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. I really like telling stories.

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Ethics Data Training Agency 105

Burrelles Fresh Ideas

APRIL 16, 2024

The relationship between B2B influencers and the brands they collaborate with should be rooted in mutual alignment and ethical practices. Upon closer examination, the essence of influencer marketing holds undeniable appeal for both consumer and B2B marketers and communicators.

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B2B Marketing Measurement Social Media 93

The Hoffman Agency

DECEMBER 13, 2023

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. Though there are several lessons to be gleaned from this, perhaps the most important is how critical communications planning is to mitigate risk in situations like this.

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Crisis How To Guidelines Reputation 36

Newsfile

OCTOBER 24, 2023

By Melissa Strle On August 30 2021, Zoom Video Communication’s stock price plunged 17% following its Q2 earnings call. As an investor relations (IR) professional, you must ensure that communication during earnings calls is clear and accurate. Practice Effective Communication 7. Adopt Post-Call Communication 10.

Conference 52

Conference Government Retail Analytics 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011.

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Education Course Nonprofit Resources 107

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. I’d like to believe, PR agencies that specialized in crisis communications can identify here. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated.

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Agency Trends Marketing Survey 93

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

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Ethics Guidelines Fashion Transportation 98

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. This technology is going to help us practice our profession better.

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Ethics Publicity Guidelines Technology 82

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Some 67% of customers rely on email to communicate in the B2B space, but vendors are mucking up the channel with irrelevancy, according to a report. “Of

Survey 176

Survey Marketing B2B Study 176

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. What does this change in policy mean for marketers and communicators? Vice President, Marketing Technology. Christopher S.

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Facebook Brand Branding eBook 60

Flack's Revenge

NOVEMBER 28, 2018

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today. Some may think “PR ethics” is an oxymoron.

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Ethics Wikipedia System Facebook 136

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. ” Good medicine, like good content, comes down to trust and results.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. ” Good medicine, like good content , comes down to trust and results.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Scott Public Relations

NOVEMBER 10, 2022

Consider this a strident, blunt, and perhaps painful call to action to the people who can help save this country: The Communicators. It’s hard-hitting, visual, well-timed and continually hammered and repeated, communication. It doesn’t mean abandoning ethics. Sell out our ethics and values? Well, eventually it will.

How To 52

How To Insurance Insurance Ethics 52

Stephen Waddington

JULY 29, 2018

A shared definition, and clear guidelines for companies, organisations, and the Government to follow, there will be a shared consistency of meaning across the platforms, which can be used as the basis of regulation and enforcement. In an ironic but predictable twist, the report has called out as fake news by critics.

Government 63

Government Social Media Report Media 63

Masters in Communications

JANUARY 11, 2019

From a moral and ethical perspective, some people argue that free speech laws are slated against minorities. Big Tech and Free Speech The internet and technology are growing at such a rapid pace that many argue that United States law is behind the times.

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Groups Government Google Facebook 99

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals.

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Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

MARCH 8, 2019

It’s hard to disagree with the central tenet of the House of Lords Select Committee on Communications report, assertively titled Regulating a digital world. The fact is that the law making process and governance cannot keep pace with the speed of technological change and the growth of platforms and digital markets.

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Government Privacy Education Web 62