Remove Creativity Remove Infographics Remove Internal
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Why It’s Important to Focus on Creative Content Marketing

Contently - Strategy

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

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5 Ways PR Supports Content Marketing

ImPRessions - Crenshaw Communications

There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. Short-form content.

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PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

Cision

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. “We need more courage, creativity, and we need to compete more aggressively.” “ #PR needs more balls.” PR Newswire (@PRNewswire) October 24, 2016.

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Miami International Airport lands major industry comms award with newsroom

Presspage

Through September 2017, Miami International Airport was dealing with Hurricane Irma, which severely affected the airport's operations. The recognition of Miami International Airport was long due even before it responded to the Irma crisis. On November 7, Miami International Airport was named the recipient of the Peggy G.

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How A Checklist Can Improve Your Freelancer Onboarding Process

Contently - Strategy

They pick up on brand messaging faster if they can see internal discussions. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. The goal here is to internalize feedback and adjust your system to better serve freelancers who join in the future.

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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Strategic communications is part and parcel of public relations.