Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES to get some insight. We have a booth booked!” it will be making at the show … yes, right now.

Automotive 78

Automotive Mobile Technology Resources 78

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. Attend conferences. The survey asked, “What can communications professionals do to make your job easier?” When you receive a reporter’s inquiry, respond as soon as possible. Do your industry reading. Listen to industry podcasts. Watch useful webinars.

Journalism 134

Journalism Media Relations Report Media 134

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES. Make sure your communication materials about what you will be highlighting at CES are in front of the media early.

Automotive 75

Automotive Mobile Technology Resources 75

Prohibition

JANUARY 14, 2022

Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. The-house PR person or head of communications. Team roles and responsibilities need to be clear if your crisis communication plan is going to work. 5. Make a plan for communicating with the media.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Chinese media are also more accustomed to group interviews. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth.

Pitching 36

Pitching Transportation Conference Report 36

ImPRessions - Crenshaw Communications

JUNE 8, 2022

We often do this through written content like opinion pieces and bylined articles, or through speaking opportunities at industry conferences, and of course through social media content. In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news.

Publicity 334

Publicity Advertising Advertising Leadership 334

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

FEBRUARY 9, 2024

Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization? In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. Tip: Look at the product specs or any marketing and sales material.

Examples 62

Examples Product Launch Data Report 62

Bianchi Biz Blog

JULY 22, 2021

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES. Make sure your communication materials about what you will be highlighting at CES are in front of the media early.

Automotive 108

Automotive Mobile Technology Resources 108

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Management team interviews. Detailing personas makes it possible to humanize your marketing and your brand through a more personalized approach to communications. >>

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

DECEMBER 19, 2016

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40