Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR can also involve managing events, speaking at conferences, and developing social media campaigns. It’s not a bad take. How is public relations defined?

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two.

Writing 130

Writing Comparison Product Launch Leadership 130

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Sylca Kleiner. “We We can adapt this virtual space precisely to the needs of each user. Michael Scheuer.

Automotive 70

Automotive Training Travel Meeting 70

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Attend conferences. The survey asked, “What can communications professionals do to make your job easier?” What do they find credible?

Journalism 134

Journalism Media Relations Report Media 134

PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready. You Need Media Coverage ASAP. Sometimes, your company needs media coverage— yesterday.

SEO 52

SEO Writing Local Product Launch 52

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Product Launch . Campaign Launch. Timing is everything.

Company 68

Company Trade Shows How To Product Launch 68

Communications Conversations

SEPTEMBER 2, 2015

It combines two loves of mine: employee communications and social media. So, why not use those products as an incentive to encourage employees to post via social? Internal contests/sweepstakes are the logical choice here. Or, what about a new product launch at a major conference?

Employee 60

Employee Social Media Brand Branding 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces. Do work backward. Do ask yourself “what would a journalist say?”

Airlines 120

Airlines Exercises Fashion Print 120

Prohibition

JANUARY 14, 2022

Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. The-house PR person or head of communications. Team roles and responsibilities need to be clear if your crisis communication plan is going to work. 5. Make a plan for communicating with the media.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Onclusive

JULY 27, 2023

For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. Establishing key messaging strategies maintains consistent communication.

Tools 354

Tools Internal International Resources 354

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Doctor Spin

DECEMBER 21, 2023

But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Corporational Determinism—The New Paradigm for Product Launching. I would also advise against handing out USB drives (memory sticks) at press conferences and events. The media kit is a basic PR tool. 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

Buzzstream

FEBRUARY 9, 2024

Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization? For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. Tip: Look at the product specs or any marketing and sales material.

Examples 62

Examples Product Launch Data Report 62

PR 20/20

NOVEMBER 29, 2022

Every marketing plan should start with an honest internal marketing assessment. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Internal brand surveys. High performers differentiate by doing, not planning. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52