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Five lessons communications teams need to learn from Rogers’ PR disaster

NewsWhip

On Friday, July 8th, 2022, Rogers Communications accidentally shut off its customers’ cell phone, Wi-Fi and cable service for 24 hours, resulting in a PR disaster for the Canadian telecom giant. But over 60% were published in the three days of the crisis (Friday, Saturday, and Sunday.) Preparation Is everything in a crisis.

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Comparing top 2021 media monitoring vendors

Onclusive

Just having media monitoring in place is no longer sufficient for PR and communications success. Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis.

Media 370
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How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

Negative news content in comparison with positive news content tends to increase both arousal and attentiveness.” Therefore, based on our findings, the quality of your website content is equally important both in good times and during a crisis. How you handle the crisis and turn around negative press makes all the difference.

Consumer 195
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How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

Negative news content in comparison. Stuart Soroka Professor of Communication Studies and Political Science, and Faculty Associate in the Center for Political Studies at the Institute for Social. Therefore, based on our findings, the quality of your website content is equally important both in good times and during a crisis.

Consumer 195
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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Rising audience-side misinformation. The modern definition of misinformation has certainly become more contextual.

Crisis 78
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A New Era for Measuring Communications Campaigns

PRSay

With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. True behavior change doesn’t happen overnight,” Grant said. Rooted in the Barcelona Principles 2.0,

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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

Neither can a communications counselor. Communications professionals are valuable resources. Consider looking at your communications and public relations counselors this same way. The comparisons between lawyers and communications professionals are endless. I think we’ve established a lawyer can’t make guarantees.