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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Rising audience-side misinformation. The modern definition of misinformation has certainly become more contextual.

Crisis 78
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Comparing top 2021 media monitoring vendors

Onclusive

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis.

Media 370
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How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

Negative news content in comparison with positive news content tends to increase both arousal and attentiveness.” Therefore, based on our findings, the quality of your website content is equally important both in good times and during a crisis. How you handle the crisis and turn around negative press makes all the difference.

Consumer 195
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How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

Negative news content in comparison. Therefore, based on our findings, the quality of your website content is equally important both in good times and during a crisis. How you handle the crisis and turn around negative press makes all the difference. “It is evolutionarily advantageous to prioritize negative. attentiveness.”

Consumer 195
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How soccer’s European Super League crisis unfolded in the media

NewsWhip

This post saw 35.2k “love” reactions in comparison to only 464 “angry.” The European Super League PR Crisis. At the end of the day, this decision quickly went from being the “future of football” to a massive public relations crisis based on avarice and power.

Crisis 114
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Five lessons communications teams need to learn from Rogers’ PR disaster

NewsWhip

We asked communications and crisis management expert Lloyd Rang — President and Narrative Lead of Curious Public — to share his thoughts on the lessons communications professionals can learn. . But over 60% were published in the three days of the crisis (Friday, Saturday, and Sunday.) Preparation Is everything in a crisis.

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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. For comparison, Hockey Canada had a mere 143 articles written about them with just 14 thousand interactions in the same period the year before. Good crisis communications teams stay prepared for these kinds of events. 1) Speaking Up Pays Off.

Brand 148