5W PR

DECEMBER 14, 2023

Rules: What Companies Need to Know The U.S. The new rules primarily affect publicly listed companies, but private and smaller firms will likely still feel the impact. With only a few days until the rules take effect, companies must move quickly and thoroughly to understand and prepare for the changes.

Company 78

Company Government Enterprise Exercises 78

PRSay

NOVEMBER 19, 2020

Whenever I went to my editor with a new story idea, she would ask, “How is this company changing the world?”. In the normal economy, companies like Apple, Google, Amazon and Uber have altered the way we live. Just like social enterprises, these companies were founded by visionaries with a desire to change the world.

Communications 170

Communications Survey Enterprise Radio 170

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Does your company prefer to sponsor projects that focus on STEM, literacy, or food insecurity?

Company 157

Company Nonprofit Apparel Local 157

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. The communications team is using tools originally meant for marketers.

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

JULY 27, 2020

Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance. Track and research companies, trending topics, and authors across a variety of media formats. Make your work faster and more effective.

Enterprise 307

Enterprise Analytics Media Analysis 307

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. And tools like Copyleaks will become more important for PR firms and other businesses to protect sensitive data at the enterprise level.

Trends 333

Trends Industry Government Data 333

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? To keep up the momentum for the next 15, the founders look back on the early days, talk about how far the company has come and give us a preview of what's in store for the future. That’s how Presspage was born."

Enterprise 117

Enterprise Automotive Company Airlines 117

PRSay

JUNE 4, 2024

PRSA has curated a wide range of professional development and educational resources, all designed to recognize and celebrate the LGBTQ+ population within and beyond the communications profession. an NGLCC-certified LGBT Business Enterprise. Check them out here. Is this the year that Pride Month becomes an afterthought?

Government 209

Government Employee Insurance Insurance 209

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

The sector’s accelerated growth, however, makes it hard for companies to stand out. That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Knowing where a company fits into the ecosystem is essential to differentiation. React to breaking news.

Enterprise 261

Enterprise Privacy Government Software 261

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 185

Measurement Communications Analysis Data 185

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. What are a few of the more positive aspects of AI for communicators to know?

Enterprise 186

Enterprise Tools Technology Privacy 186

PRSay

AUGUST 15, 2019

Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. As communicators, reaching deskless employees presents a common, but daunting, obstacle. Though we may feel confident in what people need to know, communicators should also put themselves in employee shoes.

Communications 108

Communications Employee Enterprise Local 108

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. The ideal team member will have worked with various B2B tech companies (e.g., Strong communication skills. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

Onclusive

DECEMBER 14, 2021

Media relations, an essential communications and PR cornerstone, is powered by a robust media database. While multiple companies offer media database and outreach solutions to communications pros, not all of them are created equal. PR Manager, Enterprise Company. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Onclusive

JULY 13, 2021

NEO Messaging applications for communications & PR pros. Crisis situations: In pivotal moments, add key soundbites that you are using in external communication Track crisis-specific soundbite performance over time to understand their ongoing impact on your brand reputation. How communicators use NEO for strategic decision-making.

How To 370

How To Biotechnology Case Study Leadership 370

Prowly

DECEMBER 30, 2020

As the novel coronavirus continues to spread, a few customer behavior trends have grown out of the pandemic, changing everything for enterprises and their customers. For one, companies need a robust communication strategy that acknowledges these changing trends. What does this mean for PR professionals like yourself?

Trends 197

Trends Enterprise Strategy Company 197

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

JULY 28, 2023

Why do most sales tech companies struggle to drive great PR? Look at companies like Crunchbase or Drift. Others read more tech-focused sales news from enterprise reporters at publications like TechCrunch and VentureBeat. Everyone drinks the Kool-Aid Every sales tech company thinks they’re the coolest thing ever.

B2B 156

B2B Journalism Enterprise LinkedIn 156

PRSay

MAY 15, 2024

The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. Communicators have long advocated for the importance of defining the crisis on the organization’s own terms and avoiding being defined by critics, competitors and media. What does this mean for crisis communications?

Crisis 140

Crisis Crisis Management Crisis Communications Journalism 140

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Do they have a standard done-for-you offering, and /or a customizable enterprise solution?

Measurement 370

Measurement How To Analysis Data 370

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Dark Reading is perfect for enterprise IT and network security professionals, providing the most up-to-date information about products, management strategies, architectures and security policy. InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances.

Enterprise 296

Enterprise Trends Journalism Resources 296

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. If you’d like to add your voice for the next set of badges, we’d greatly appreciate a review on G2 here.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

Internal 78

Internal International Communications Employee 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Daily client communication to update, report on and discuss media relations. research, duties and projects as required. Please apply here: [link].

B2B 203

B2B Policies Case Study Enterprise 203

Ethical Voices

OCTOBER 19, 2022

And a good lesson for all communicators that exemplified the Page Principles – Realize an enterprise’s true character is expressed by its people. Please send me your address and I will get a replacement out to you, courtesy of the Wolfman!” ” We were already a fan, but this has solidified me for life.

Company 52

Company Enterprise Sports Customer Service 52

Bianchi Biz Blog

MAY 16, 2024

In this next blog post in the series, Grace Haekyung Son of PR House, describes the business and communications environment in South Korea and offers advice on navigating her home market. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 96

YouTube Marketing Local Chemicals 96

Flack's Revenge

NOVEMBER 26, 2019

First, almost every company is a tech company today, right? Getting press coverage for enterprise tech vs. chips vs. telcos are all very different challenges. The most important variables that can shape tech PR are brand strength and company stage/maturity.

How To 207

How To Enterprise Government Technology 207

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors.

Real Estate 195

Real Estate Media Analytics Enterprise 195

PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Now is the time.

Video 117

Video Communications Strategy Product Launch 117

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. The communications team is using tools originally meant for marketers.

Communications 78

Communications Measurement Tools Enterprise 78

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. In doing so, it joins at least five other PR tech companies that have done the same.

Analysis 151

Analysis Tools Software SMB 151

Onclusive

JANUARY 28, 2021

While Onclusive’s flagship Enterprise product is more powerful than anything else on the market and requires a more sophisticated setup and administration, our newest Pro solution for small and medium-sized businesses is simple and easy to implement in virtually no time. Communications Manager, Mid-Market Internet Company.

Media 195

Media Customer Service Enterprise Technology 195

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. The post How PR Can Boost A B2B Brand appeared first on Crenshaw Communications. Nobody wants to miss the next category disruptor.

B2B 170

B2B Brand Branding Education 170

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Do they have a standard done-for-you offering, and /or a customizable enterprise solution?

Measurement 195

Measurement How To Analysis Data 195

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. A company can set itself apart by speaking in a distinct brand voice. Because it’s an ambitious undertaking, however, few companies take this step. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

PR in High Definition

JULY 9, 2018

the company based on the popular open source project and offering a suite of technologies designed to develop and deliver modern applications, has appointed technology marketing communications agency Firefly Communications Group to handle communications in the UK, France and Germany. NGINX, Inc.,

Groups 69

Groups Communications Pinterest Enterprise 69