Bianchi Biz Blog

MAY 16, 2024

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 63

YouTube Marketing Local Chemicals 63

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 185

Measurement Communications Analysis Data 185

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. If you’d like to add your voice for the next set of badges, we’d greatly appreciate a review on G2 here.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data.

Analysis 147

Analysis Tools Software SMB 147

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Watch out for the fed up commuters ranting at train companies every morning or the lunchtime diners unimpressed by what’s on their plate. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Do they have a standard done-for-you offering, and /or a customizable enterprise solution?

Measurement 195

Measurement How To Analysis Data 195

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Spend two days mastering the latest and greatest in Communications Measurement. International Association of Business Communicators (IABC) World Conference .

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

AUGUST 15, 2019

Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. As communicators, reaching deskless employees presents a common, but daunting, obstacle. Though we may feel confident in what people need to know, communicators should also put themselves in employee shoes.

Communications 108

Communications Employee Enterprise Local 108

Waxing UnLyrical

JULY 13, 2015

Like most things in life, communication starts in your own backyard. It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications?

Internal 40

Internal International Communications Employee 40

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. The communications team is using tools originally meant for marketers.

Communications 78

Communications Measurement Tools Enterprise 78

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. Public Relations Society of America (PRSA) International Conference. Dates: June 9-12, 2019. Location: Vancouver, British Columbia.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Now is the time.

Video 117

Video Communications Strategy Product Launch 117

Onclusive

SEPTEMBER 23, 2019

The product | project management focus is crucial to the company as there are a number of initiatives which need to be accomplished, that are impacted from the interrupt nature of the organization. . Proactively look for opportunities to meet internal customer and all stakeholder needs . Responsibilities: . Bring products to market.

Engineering 150

Engineering Enterprise Construction Software 150

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Reputation Us

AUGUST 2, 2021

.” Reputation management and communication support includes working to maintain effective internal communications in times of litigation, as well as helping attorneys bridge any reputation gap between their clients’ ideals and the public perception.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

.” Reputation management and communication support includes working to maintain effective internal communications in times of litigation, as well as helping attorneys bridge any reputation gap between their clients’ ideals and the public perception.

Reputation 78

Reputation Publicity Enterprise Television 78

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. If you’re a company interested in authentically engaging in Pride this year, then read on. Seek communications help. So do both.).

Employee 201

Employee Community Leadership Enterprise 201

Waxing UnLyrical

JULY 11, 2019

But no matter its origin story, every business needs a defined purpose — a core goal that, while contrived, communicates its style and intent. Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use.

Company 84

Company Brand Branding How To 84

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. When a friend complained that a certain large coffee company has forced mom-and-pops out of business, I hurried to set him straight about how (former client) Starbucks actually grew the specialty coffee category for everyone.

Agency 140

Agency Enterprise Energy Retail 140

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. What will this mean for us as communicators who rely on media channels to tell stories, spread news, information, and insights?

Ethics 178

Ethics Publicity Enterprise Groups 178

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications. .”

Employee 103

Employee Communications Internal International 103

Waxing UnLyrical

MAY 3, 2018

Inspiring communications focuses people on the real value in your products or services. Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did.

Communications 68

Communications Healthcare Enterprise Leadership 68

Contently - Strategy

APRIL 11, 2024

Don’t get me wrong—decision-makers and internal influencers, particularly technical buyers, do want to know about the functional aspects. Even though your technology targets an enterprise or another entity, it’s easy to forget that it’s people you have to convince. The bottom line?

B2B 52

B2B Marketing Enterprise Survey 52

Sword and the Script

JUNE 30, 2020

That speaks to the well-rounded nature and problem-solving capabilities of the professional communicator. While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. >>> Looking for a B2B tech PR with expertise and execution?

Report 119

Report Publicity Survey B2B 119

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. As a communications pro, you are generally privy to conversations the rest of your peers are not. The combined company later rebranded under the Onclusive name.

Software 86

Software Pitching Internal International 86

Cision

MAY 25, 2016

Jeff Monford, managing director at The Pollack PR Marketing Group, says successful communication starts with understanding your organization, why it is unique and how it can help solve your audience’s problems. What are some of the key components of a successful communication strategy?

Enterprise 227

Enterprise Groups Policies Conference 227

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication? Yes and no.

Corporate 159

Corporate Groups Local Enterprise 159

Sword and the Script

OCTOBER 5, 2021

The contact database – and the information it contains – is “human-verified” according to an announcement the company emailed. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. The company has done a couple of things historically that allow it to stand out in the market.

Software 156

Software Tools Print Technology 156

Barokas

JANUARY 19, 2018

We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit. Detroit businesses are booming and we’re proud to be able to rep so many fantastic products, people and companies across the city (and state!).

Automotive 109

Automotive Mobile Transportation Enterprise 109

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. streamline communication and collaboration. Goals for publishing brand content. What are the necessary steps?

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. streamline communication and collaboration. Goals for publishing brand content. What are the necessary steps?

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. streamline communication and collaboration. Goals for publishing brand content. What are the necessary steps?

Marketing 100

Marketing Digital PR Enterprise Technology 100

PRSay

OCTOBER 5, 2016

When I told a friend I’d be visiting his hometown of Indianapolis for PRSA International Conference, the response was a tad on the harsh side. “A As someone who has attended PRSA’s international conference for decades, I know that decisions about host cities are made years in advance. That’s irony,” he wrote.

Conference 111

Conference Nonprofit Hotels Internal 111

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. By asking these two questions each month, the company is able to pull data for its 5,000 U.S. We start to ask, “What strategies worked this year?”

Brand 90

Brand Branding Marketing Enterprise 90

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

Shift Communications

FEBRUARY 4, 2015

Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before. Just a few examples: If you’re a SaaS provider, understand how different departments within your enterprise client interact (e.g. Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. Let’s say you’re a software company with dozens of competitors in each of your markets globally.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96