Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020.

Healthcare 131

Healthcare Privacy Print Community 131

Axia PR

SEPTEMBER 21, 2021

Guest: Dan Jasper has served as the director of public relations at Mall of America for 17 years and has more than 20 years of PR and communications experience prior to that. Dan leads public relations, community relations, social media, storytelling, tourism, and the advanced service portal at the Mall of America.

Tourism 62

Tourism Crisis Communications Retail Government 62

5W PR

FEBRUARY 12, 2024

This is where public relations steps in, not as an amplifier that’s just screaming into the void, but as a skilled storyteller, carefully weaving narratives that capture hearts and minds. Instead, it involves precisely targeting specific platforms and communities where the target customers gather.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Solo PR Pro

AUGUST 9, 2022

Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences. A key focus for Ebony’s business, which consists of six team members, is crisis communications for cybersecurity clients.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. On concerns keeping him up at night: [T]he crisis at the time was so much of an unknown. Today, it’s a vaccination site. It was a struggle.

Crisis 86

Crisis Employee Trade Shows Local 86

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Does your company have a stake in the current opioid crisis? Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. Better Writing Blogs. Smart Blogger. Smart PR people take note.

Blogging 170

Blogging Writing Creativity Storytelling 170

Prohibition

AUGUST 1, 2023

By knowing their audience, brands can tailor their PR campaigns to effectively communicate their message and values. By sharing visually appealing content , such as delicious plant-based recipes, behind-the-scenes glimpses, and success stories, brands can build a loyal following and create a sense of community.

Brand 62

Brand Branding Ethics Storytelling 62

wiredPRworks

SEPTEMBER 30, 2020

Interview: craft a compelling and true-to-life storytelling narrative. Diligent Data Measure: turn up online presence and connections to create your own communities. * Diligent Data Measure: turn up online presence and connections to create your own communities. * Community Voice: What to say every day and in crisis mode. .

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Brad Marley , Chief Storyteller, Yelram Media . Grace Platon , Communications Strategist, Communicate Grace , LLC . PR grows more in demand. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Newsfile

MAY 11, 2023

Along with this, shareholders and stakeholders expect to see important environmental, social and governance (ESG) communications. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Burrelles Fresh Ideas

MAY 23, 2023

But other less-traveled-to areas within the industry can still benefit from spending on PR, marketing communications and advertising. Content creation and storytelling: PR can create compelling and engaging content that showcases the unique aspects of a destination or travel service. Their campaign indeed brings that to life!

Travel 40

Travel Tourism Airlines Hotels 40

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

Mark My Words

JANUARY 14, 2021

The final organisation is chef José Andrés’s World Central Kitchen, which is building four community relief centres in regions affected by hunger, starting in Dominica and Puerto Rico. ‘It’s a place where compassion matters, communities gather, and storytelling is the engine. But the dual role was unworkable.

Technology 60

Technology Community Crisis Fashion 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Advertising is a distant third.

Survey 94

Survey Industry Leadership Study 94

Karen Freberg

JULY 3, 2021

The throwing community called this “self aggrandizing” at the time – it’s amazing how things have changed since then! With that being said, fast forward to what I am doing now as a professor in strategic communication, there are some things I would advise student-athletes to consider as they move forward with NIL.

Analysis 80

Analysis Case Study Brand Branding 80

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. Cheers to another great conference where the Solo PR community learned, laughed, and broke bread together. Become the Storytelling Hero: Literally! Are you ready for a crisis? What’s next?

Conference 40

Conference Crisis Community Crisis Communications 40

Presspage

APRIL 11, 2019

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. Ultimately, a PR strategy is created through storytelling. What is a PR Strategy? Why is it important? So, how do you create a strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Melissa Agnes

DECEMBER 9, 2014

My friend and colleague, Deirdre Breakenridge, CEO of Pure Performance Communications , has launched an amazing initiative in collaboration with The Social Network Station , a radio show broadcasted out of Las Vegas, Nevada. Q: How does “Women Worldwide” fit in with your passion and expertise as a PR / communications consultant?

Radio 100

Radio Interviews Crisis Management Community 100

Solo PR Pro

AUGUST 9, 2016

Step Out of Your Comfort Zone – Jessica Lawlor, Communications Consultant, JessicaLawlor.com and Founder Get Gusty Blog. Social Content Trends – Arik Hanson, Principal, ACH Communications. Master Storytelling– Lisa Gerber, Founder, Big Leap Creative. See a presentation you’re interested in?

Conference 40

Conference Storytelling Instagram Crisis 40

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. We are creators, storytellers and writers. Big rewards don’t always follow big risks, but doing the right thing never goes out of style — especially during a time of crisis.

Leadership 170

Leadership Storytelling Viral Banking 170

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications.

Education 150

Education Training Course Social Media 150

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78

NewsWhip

JUNE 10, 2021

Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. Is it isolated in one community or one space or one network? How would you define the difference between risk management and crisis management? Talking Points. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Solid storytelling, writing and editing skills are still very much in demand. The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Technology 97

Karen Freberg

JUNE 14, 2018

We have to be content creators, storytellers, managers, crisis professionals, data analysts, disruptors, entrepreneurs, strategists, writers, researchers, community managers, customer service representatives, and experts in personal branding. There are some certain truths that do have to be emphasized and communicated though.

Social Media 43

Social Media Media Community Sports 43

Burrelles Fresh Ideas

APRIL 9, 2024

The evolution of brand communication Remember the days when businesses would send out press releases to a black hole, hoping someone would pick it up? Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. That’s the magic of integrating PR strategies into social media marketing.

Social Media 92

Social Media Marketing Media Storytelling 92

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. Joining me on this week’s episode is Sandy Young , the vice president of J.

Ethics 50

Ethics Interviews Advertising Advertising 50

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Waxing UnLyrical

MARCH 11, 2019

It wasn’t long ago that I was on one of Shonali’s Pioneer Calls , seeking advice for a campaign I was working on called, “ Safe Families for Children, ” a volunteer-based respite resource for families going through a crisis as well as an alternative to foster care. Empower Audiences Through Stories.

Community 45

Community Resources Facebook Interviews 45

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. Otherwise, PR is not newsworthy or of interest, nor is it meaningful or believable to PR’s “significant others,” i.e., journalists, readers, customers, investors, employees, or the community.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Prohibition

NOVEMBER 21, 2022

Tapping into the joyous Christmas spirit and offering new takes on festive traditions, the campaign communicates Burberry’s central offering – a luxury outfit for any occasion. This November, Marks and Spencer revealed its new Christmas clothing campaign, which is a heart-warming celebration of togetherness and community.

Fashion 71

Fashion B2C Community Storytelling 71

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45