How Visa Canada is helping its community during COVID-19

PR Daily

However, organizations can still drive the conversation with efforts to help their community. During this emotionally charged time, it is more important than ever for communicators to carefully assess the social media landscape,” Nobes says.

When approaching DE&I, lean on your communities

PR Daily

Having a strong foundation for why you are doing what you are doing is crucial for having a cohesive story around D&I, says Jo McRell, diversity communications lead for Facebook. 17 during Ragan’s The Communicator’s Role in Diversity, Equity & Inclusion Virtual Conference.

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How to build community during the current global pandemic

PR Daily

Communications professionals play a unique role in times of crisis, usually because they are some of the first called into action as their organizations develop a response. However, COVID-19 is testing the boundaries of our typical crisis playbook. This means considering the mental and physical health of their teams, their safety, the economic health and safety of their communities and the survival of the cities they live in. Engage your professional community.

Community Management: Quit Herding Cats

Cision

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. If those people like you and what you have to say, the community and loyalty grows. But how do you manage that community? These five tips hold the answers: Want to learn more about community management and its role in PR? Best Practices Featured community management public relations

5 ways to get purposeful communication right during the COVID crisis

PR Daily

Invest in clear, consistent, integrated communications as an essential part of your social purpose plan. 8 for our Crisis Communications Virtual Conference ]. Once you have a social purpose, it should make it easier for you to put it at the heart of your communications.

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Why businesses should focus on community during (and after) COVID-19

PR Daily

Here’s how communicators can strike the right tone. As the globe is told to stay inside for the safety of themselves and their community, the giving and gifting economy has replaced traditional exchanges. This question belies a more fundamental reality: the need for community. Luckily, modern technology means that communication and interaction can be easily facilitated online. What community means. Once you are communicating your mission, what is the response?

Introducing Crisis Dashboard

NewsWhip

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. Crisis Dashboard. The Crisis Dashboard changes this.

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A Community Manager’s Toolbox

Shift Communications

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Luckily there are some tools and assets out there than can help make a community manager breathe a little easier on a day-to-day basis. As community manager, one of your main tasks is responding and interacting with audiences.

4 tips from the Ragan Community for better virtual meetings

PR Daily

On Tuesday, April 21, 2020, members of the Ragan community partook in our twitter chat discussing the best practices for working remotely and attending or hosting virtual meetings. ET as we discuss the topics impacting communicators during the ongoing public health crisis. Juston Teach is the d irector of Virtual Events at Ragan Communications. The post 4 tips from the Ragan Community for better virtual meetings appeared first on PR Daily.

TCIP #054 – Communicating with Crisis-Affected Communities with Claudia Liute

Melissa Agnes

Welcome to episode #054 of The Crisis Intelligence Podcast, with Melissa Agnes and Claudia Liute. Claudia is a humanitarian who works on the ground in some very hostile and conflicted crisis-affected communities. This, unfortunately runs true on many levels of crisis management, not just in humanitarian work. This must all be done swiftly and effectively as timely communications are of equal importance in times of crisis.

5 tips for building strong social media communities during difficult times

PR Daily

During these difficult times, more people are appreciating the value of real community, not just the number of likes on a post. They just need to adapt to the current environment, which often means building relationships—and ideally whole communities—that will pay off once life gets back to normal, rather than trying to go for the sale now. To build stronger social media communities, try these five tips: 1. Your efforts can go a long way toward building a loyal community.

Social Media Crisis Management: PR Communication Stategy

5W PR

The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Getting the communication basics right. The basics remain the same: communicate honestly and openly.

Share the work that engaged your community—online or IRL

PR Daily

The post Share the work that engaged your community—online or IRL appeared first on PR Daily. Content Marketing Crisis Communications Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media digital marketing awards marketing awards social media awardsEnter PR Daily’s 2019 Digital Marketing & Social Media Awards. Don’t miss the final deadline on March 1.

Why a rapid-response website is essential in a crisis

PR Daily

It was not only the biggest challenge the Nashville Electric Service (NES) had ever faced, it was the biggest communications challenge it had ever faced. 10-11 to find out what the future of communications holds ].

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How to use brand journalism to engage your community

PR Daily

Along the way, we stopped at schools, monuments and veterans’ homes—and when we arrived in Virginia, PenFed employees and our community were waiting to join us to lay wreaths in Arlington National Cemetery. Our efforts have helped raise the profile of the credit union by telling compelling stories about our members, employees and communities. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

5 essential steps for communicating in a crisis

PR Daily

Just as we began to adjust our home and work lives to this new, surreal reality, our country was rocked by another crisis. RELATED: Tune in June 18-19 for our Social Media & Digital Communications Virtual Conference ]. For corporate communications professionals throughout the country, however, staying silent is not an option. These measures will save time, one of the most precious resources during an unfolding crisis. Put a face to the crisis response.

Lockdown letter: Communities respond to an inequitable crisis

Stephen Waddington

The crisis is having a devastating impact on financial capital but has led to a huge rise in social capital. The COVID-19 crisis is widening the socio-economic gap in the UK. The Bay Foodbank in North Tyneside says that demand for its services has doubled since the outset of the crisis. “We We’re all working through our own version of the crisis. Unfortunately for some people people the crisis will be defined by abuse and isolation.

Communicating with weary workers amid election aftermath

PR Daily

For people of color, the LGBTQI+ community and other communities who are marginalized, Election Day will be a pivotal moment in their fight for justice, equity and safety. Great leaders know their words matter, especially during times of crisis.

How Communicators Can Help Inform the Public During the COVID-19 Crisis

PRSay

Crisis situations impact businesses, industries, associations and organizations of all sizes. While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy. Communicators should always advise a cautious, thoughtful and truthful strategy to address any crisis, and not employ strategies or tactics that flame hysteria. The CDC provides communication resources here.

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2021 Crisis Spotting

Reputation Us

How Organizations Can Play Offense, Not Defense, When Preparing for the Next Crisis. Confession … our firm , which specializes in crisis response, didn’t see the crises of 2020 coming. CRISIS OFFENSE, NOT DEFENSE. Spotting the next crisis should not be a one-person job.

5 tips for identifying—and avoiding—cognitive bias during a crisis

PR Daily

It’s also important in internal and external communications to recognize that cognitive bias may also be interfering with your ability to communicate with your target audiences. Here are five ways to mitigate and avoid cognitive bias in times of crisis: 1.

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How the Ragan community is adapting to working from home

PR Daily

Last Tuesday, members of the Ragan online community took to Twitter to share how they’ve been adjusting to WFH life—including their top productivity tips, must-haves for a comfy space and ways to reduce stress and anxiety. Face-to-face interaction with colleagues helps keep communication strong. ET as we discuss the topics impacting communicators during the ongoing public health crisis. Hear key takeaways from last week’s Twitter chat—and join us again every Tuesday.

The words of MLK serve as inspiration for communicators

PR Daily

Comms pros seeking to build community, calm factions and find common ground should reflect on the civil rights leader’s teachings. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Are there other ways you can give back to your community?

Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. It is not enough to just speak up for one marginalized community on one topic,” he said. “We

7 tips for communicating well(being)

PR Daily

Here’s how you must support the mental and emotional well-being of employees for effective communication. While the physical health and safety of employees rightly takes center stage, mental and emotional wellbeing cannot be an afterthought—especially for communicators.

3 ways the WHO can fix its PR crisis

PR Daily

For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. Eric Yaverbaum is the CEO of Ericho Communications.

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How the Ragan community is boosting culture and morale among their workforces

PR Daily

Last Tuesday, members of the Ragan community virtually came together to discuss how they’re maintaining both culture and morale as they and their workforces shelter in place. Along with sharing zoom backgrounds and pondering the irony of communicators reaching out more through tech and social media platforms, participants shared many insights for keeping spirits high. In short, frequent, short communications did wonders. And subscribe to our Crisis Daily newsletter!

Saxum’s Jeff Risley on using this crisis to your advantage

PR Daily

For Jeff Risley, chief strategy officer at Saxum , an integrated digital agency based in Oklahoma City, that meant making 75% of his meetings virtual, tapping into new communities on Slack and Hubspot, and rethinking the brand of his agency.

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Emory’s Excellent Crisis Communication on Facebook

Melissa Agnes

As you probably know, I’ve been having an interesting debate with a fellow crisis professional on whether or not to shut social media down in a crisis. If you’ve been following along, then you know that my take is that there is more to gain in leveraging social media to communicate with your audiences in a crisis, than there is to gain from closing the accounts down. Listen: TCIP #012 – The Leader’s Role in Crisis Management with Jane Jordan-Meier.

Are we over-communicating COVID-19?

PR Daily

Some messages are essential for your audience and some updates are not helping to ease fears or build community. My own time doing hundreds of focus groups and surveys reveals this simple truth: For all the employees who say please stop, you’re communicating too much, there are others who say they’re in the dark and complain they don’t know what’s going on. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

Report: How communicators should proceed with COVID-19 vaccine messaging

PR Daily

The first major challenge for communicators in 2021 is already here. Not surprisingly, it centers on the global health crisis that upended 2020—and specifically on how communications teams should handle the complex messaging around vaccinations. Over to you, communicators.

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How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. We counsel clients to complement empathetic, transparent and informative communications with tangible experiences and context to help audiences understand what the organization is made of—its character and values. In short, there was a crisis of faith.

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50 ways communicators can navigate the ‘new normal’

PR Daily

Communicators stepped up big to keep the stay-at-home workforce connected. Now you’re communicating in a time of great change, from managing the unpredictable return to the office, the continuing impact of layoffs and budget cuts, and the urgent need to address racial inequality.

How to adapt your crisis response for COVID-19 and beyond

PR Daily

Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities. The definition of a crisis is a time of intense difficulty or trouble. Needless to say COVID-19 has plunged our families, colleagues and communities into an unprecedented situation in which confusion and uncertainty have elicited stress and anxiety. Over-communicative.

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Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps. It’s important for communications not to play it safe or to shy away from the messages that consumers are looking for in this cultural moment. Diverse communications are paramount.

Should your brand speak up during a global crisis?

PR Daily

If you’re facing confusion around whether your brand has something to say in the midst of a global crisis like the COVID-19 pandemic, there are a few questions you should ask yourself. A great example of this is a live digital event hosted by Business Insider where the CEOs from Chatbooks and Workboard shared tips for navigating remote teams during a crisis. How can you help your community? . Cosette Jarrett is a communications manager for Vivint Solar.

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How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis

PR Daily

The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together. Should they go ahead with campaign they had been planning—or should they throw out their plans and try to address the crisis in the moment? We asked her to share her takeaways from her work during this crisis, and here’s what she had to say: PR Daily: How are you changing your messaging during this crisis?

How to communicate during civil unrest

PR Daily

Communicators, you are essential personnel. That puts communicators in a precarious position, weighing several options: Do you email a generic “solidarity and equality” message internally? Do you carry on communicating about your products and services as though the world’s not on fire? It’s a tough situation for many organizations that will be looking to communicators internally to help guide the way. “As Foster a community.

What Does A Community Manager Do? +Bonus: The CM Toolbox

Doctor Spin

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation.

The 3 biggest mistakes in most crisis comms plans

PR Daily

I’ve seen a lot of crisis communications plans. Ninety percent of them get a couple of things right: They have a list of their comms team contacts, often with a phone tree so everyone gets called promptly when a crisis hits. They also lay out at least a few specific roles for the first comms team members who start working on the crisis. In a real crisis, time gets compressed. A crisis is a tough climate in which to operate. Crisis Communications

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