Sword and the Script

JANUARY 25, 2020

This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? Uniting idea with emotion.

Storytelling 117

Storytelling Examples B2B Chemicals 117

The Stalwart Blog

JUNE 16, 2016

Stress chemicals can actually shut down our cortex, the thinking part of our brain, and activate the limbic system which is all about fight, flight, freeze or faint. There is an amazing interview making the rounds with a former CIA officer who said her secret life taught her one thing: listen to your enemy. Strategy 1.

Communications 60

Communications Chemicals System Exercises 60

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

She was featured in a lengthy profile in The New Yorker , interviewed by dozens of women’s and lifestyle publications and lionized on the women-in-technology circuit. She was the sole female chemical engineering student in her class at Stanford University. In 2014 Fortune put Holmes on its cover. Finally, there’s gender.

Healthcare 120

Healthcare Chemicals Technology Policies 120

Mindful Marketing

DECEMBER 28, 2019

.” In addition, burning garments that contain polyester, which comprises about 60 percent of the fiber market, means the release into the air of harmful CO2 , as well as chemicals often present in clothes. Other ways firms have attempted to destroy unwanted products have included shredding and landfilling.

Fashion 67

Fashion Energy Chemicals Retail 67

Bianchi Biz Blog

APRIL 5, 2021

Whether it was covering coal mining, corruption, health care, labor strikes, chemical leaks or many other bizarre stories, my seven years in West Virginia set the stage for my future career – and I wouldn’t trade those seven years for anything else. My work resulted in at least three death threats and I view that as a badge of honor.

Automotive 65

Automotive Web Meeting Media 65

Bad Pitch Blog

MAY 9, 2006

Would you like to interview a homeland security expert about vulnerabilities in US malls? We’ll go out on a limb and assume the expert works for the “chemical detection system” manufacturer mentioned in the news link. The Senate nerve gas scare does make the “chemical detection system” timely and relevant.

Pitching 40

Pitching Chemicals System Video 40

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Very clever on the part of the ACS to explain the science —and specifically the chemical makeup of Sriracha sauce.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Bianchi Biz Blog

JANUARY 9, 2023

That’s pretty wild for a kid who worked in a chemical plant after high school. At night we stayed on the shores of Loch Ness in Aldourie Castle, where a butler would follow us around with a silver tray asking us whether we’d “like another taste of the lord’s golden liquid.” What story or stories are you most proud of?

Automotive 74

Automotive Groups Meeting Technology 74

Bianchi Biz Blog

JUNE 21, 2022

I worked mostly liquid chemical tankers, but I ran a small company of my own for three years specializing in touring theatrical productions. How long have you been in journalism and how did you get started? I have been working in the trucking industry since 1978, when I started as a driver.

Meeting 86

Meeting Media Chemicals Radio 86

Sword and the Script

OCTOBER 21, 2014

Apparently, Apple doesn’t want to make friends, or connect with the raving fans that buy the new model and accidentally drop it during TV interviews (in that event, Apple missed the opportunity for an epic Oreo moment ). Even a reluctant Apple is dabbling with Twitter of late, or at least is exploring buying ads on Twitter.

Social Media 117

Social Media Study Blogging Company 117

Bianchi Biz Blog

JANUARY 23, 2023

We look at the newsworthiness of anything–a safety incident at a chemical plant, a consent decree from the U.S. Refined silicon metal is used in alloys, especially aluminum; silicone rubber and adhesives; and solar arrays and microchips. What elements or characteristics do you look for in a story, and why?

Meeting 77

Meeting Report Chemicals Media 77