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Brand Marketing Fun-damentals That Consumers Crave

PRSay

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Consumers are ready for fun. The online survey of 2,046 U.S. Fun is healthy. Fun can boost energy levels too.

Consumer 151
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A Modern Approach to Holistic Oral Care

5W PR

Instead, it’s better to consume crunchy vegetables, because their fibrous roots are able to scrub away plaque. Modernity and tradition Holistic dentistry isn’t just about ditching chemicals and embracing old traditions. It also acts as an enrichment to their overall oral health.

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Do Companies Bear Responsibility to Address ‘Environmental Justice’?

PRSay

Minorities are also more likely to live near oil refineries or chemical plants, where they experience higher exposure to toxins that can increase rates of heart disease, cancer and asthma, the report says. Golin says data show that nearly half of consumers believe a company’s CEO is responsible for making environmental justice a priority.

Company 131
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Has Gatorade Diluted its Brand?

Mindful Marketing

” Or, the new product may create the cognitive dissonance for consumers suggested above and lead to the philosophical question: “What exactly is Gatorade? Plain water could not move through the body quickly enough, nor restore its chemistry.”

Brand 85
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Communicating Sustainable Practices in Your Fashion Brand

5W PR

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. That includes things like high carbon emissions, water pollution, and the use of toxic chemicals.

Fashion 88
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How Covid has impacted the climate change conversation on social

NewsWhip

As a brand, faced with an economic downturn and an increase of sustainability-minded consumers, they needed to answer the call. . The interest in these “circular economy” themes continues to increase and in looking at our data, so has the attentiveness from consumers. From Recyclability to the Circular Economy.

Chemicals 148
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In these Risky Times, Do You Know How Vulnerable your Brand is?

Katie Paine's Measurement Blog

They want to know what everyone else knows, especially if the topic is a community-based risk, like a chemical plant or a pipeline. People typically seek information to reduce uncertainty, or because of their social environment. NewsGuard estimates that today there are more than 415 websites spreading myths about COVID-19.