Flack's Revenge

JULY 11, 2018

They can be as small as a fresh approach to a pitch, and as large as reinventing a product category, or pioneering a new one. Many tech solutions don’t fit neatly into a category – they either disrupt the existing landscape or are a totally different beast. Helping Tech Companies Play Bigger. Building Bigger Stories.

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. ” The in-depth post explains the concept: journalism that combines the power of community engagement with traditional news reporting.

Blogging 170

Blogging Writing Creativity Storytelling 170

NewsWhip

OCTOBER 19, 2023

This could be due to the publisher having over 4x the amount of followers on TikTok as it does on Instagram, or the fact that its TikTok content doesn’t appear to be repurposed on Reels, rather that Reels focuses on different topics. million gallons of water flooding into the subway system and upending the morning commute.

Instagram 78

Instagram Report Video Financial 78

Sword and the Script

APRIL 18, 2023

B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. The next year I had a new teacher who explained things in a different way, and it clicked for me and got me caught up. NetLine captured behavioral data from some 5.4

B2B 144

B2B Study Consumer Report 144

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

On the flip side, users can find more serious content, with videos focused on topics like politics, climate change, and the Black Lives Matter movement. . TikTok only allows one brand to take over a category per day, but it guarantees five million impressions, a promise that may well be worth the investment for many. million likes. .

B2B 310

B2B Video Creativity Social Media 310

The Resolution Blog

JANUARY 24, 2020

In our recent podcast on sentiment analysis , Maya Koleva, Head of Insight at Commertric explains how the four-point scale is growing in popularity. You can create a document (or an infographic like the one below) that outlines what kind of content fits into each sentiment analysis category.

Analysis 156

Analysis Measurement Government Examples 156

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. It all comes back to accurate tracking of progress toward specific, measurable key performance indicators or KPIs.

How To 257

How To Interviews Measurement Storytelling 257

Maxim Behar

OCTOBER 7, 2021

Maxim Behar commented on the large-scale global collapse of Facebook, Instagram and WhatsApp which lasted more than 6 hours, how dependent we are on social media, can we count on them, who are the affected and more on the topic in the show The World and We on Bulgarian National Television with the anchor Joanna Levieva-Sawyer.

Television 52

Television Facebook Instagram Course 52

NewsWhip

AUGUST 19, 2021

Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs of the University of Michigan School of Information, to discuss misinformation and current trends regarding the topic. A topic saturated by fact checkers, journalists, and NGOs has moved toward an ever broader demographic.

Trends 78

Trends Publicity Reputation Advertising 78

Sword and the Script

JULY 6, 2021

Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. Onclusive expands partnership with MSL.

Pitching 88

Pitching Report Software Survey 88

ImPRessions - Crenshaw Communications

MAY 1, 2018

Others may share insight about category trends or offer an informed opinion about a burning industry issue. For longer B2B bylines, a detailed outline may be necessary, but often a short email pitching the topic and author will do. This typically comes in the form of expertise unique to your executive, company, or industry.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

JULY 18, 2017

To that end, one of the best ways to hit a survey home run is to link the topic to something newsworthy. Although ChargeitSpot has no relation to either entity, the responses – which were largely from Millennial shoppers – leveraged a buzzy topic, made great copy and were picked up by several national outlets. .

Survey 136

Survey How To Construction Data 136

Buzzstream

MARCH 21, 2024

Industry/beats/topics covered And if necessary: City, State, Country, Region X account or other relevant social media accounts Phone Number Many self-curated media lists are done in spreadsheets on a program like Excel or Google Sheets. Topical Relevancy When a site isn’t relevant to your brand, it can serve a lesser purpose.

Construction 62

Construction How To Media Google 62

Buzzstream

AUGUST 12, 2020

Does this person write on the topic you’re pitching? . Podcast interviews: Share any speaking videos you have (from conferences/webinars) or a previous podcast interview that is not a competitor to the show you’re pitching and has a different topic. The show you’re pitching most likely will want the topic for their show to be unique.

Digital PR 62

Digital PR Pitching Interviews Writing 62

MaccaPR

NOVEMBER 5, 2021

“Land O’ Lakes is attempting to affect behavior and grow our share in food categories,” explains Brunelle “So on one hand we’re focused on platforms that connect people and food, which fits the visual and intuitive nature of Instagram, TikTok and YouTube. We spend much of our time on LinkedIn,” agrees Hunt. “It

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

Contently - Strategy

JULY 28, 2021

. “Even at the senior executive level, you have those different perspectives coming in, listening to each other, and agreeing on this is a place that’s worthy to invest,” Mackenzie explained. It also helps that a heavy investment in content just makes sense for CarMax. But CarMax doesn’t stop there.

SEO 103

SEO Automotive YouTube Video 103

NewsWhip

JUNE 2, 2021

It notes any story’s source, category, author, topic, and other characteristics, which are used in our database and models. Predictive media alerts prompt users when a topic or story is predicted to exceed a threshold level of public interest or engagement, before it has reached that threshold. How Do Predictive Alerts work?

Media 88

Media Data Reddit Crisis 88

Buzzstream

FEBRUARY 3, 2021

Digital PR is about finding new angles surrounding day-to-day topics, or researching something that a journalist would never have the time to look into themselves. Allow your mind to wander and think of every element surrounding a topic. For clients, there are myriad ways Digital PR can help their website.

Digital PR 170

Digital PR Industry Strategy Film 170

OnePitch

JANUARY 11, 2024

Alexis Morillo , Lifestyle Editor at Bustle , emphasized the advantages of using trending topics in pitches. XOXO, the brand,” live the Gossip Girl fantasy with.Then they kind of explained their pitch.” I can kind of use that as my guide rather than having five different emails of all the different categories from the same person.

Pitching 94

Pitching Consumer Trends Viral 94

Mindful Marketing

AUGUST 10, 2020

Last fall, the topic of the hugely popular social media app came up in one of my marketing classes, which inspired me to ask the question: “Should I be on TikTok?” ” He went on to explain why he believed TikTok is addictive: “The app itself is designed to keep us glued to our screens.

Video 106

Video Social Media Creativity Mobile 106

Sword and the Script

AUGUST 1, 2023

Users can “search for events and announcements over the next 12 months across 150 categories of data. req.) , “Journalists can filter the kind of pitches they receive from PR professionals by topic and format – for example, whether the pitch is for print or online. One new product for Cision. According to PRWeek UK (reg.

Software 121

Software Pitching Ethics Privacy 121

ImPRessions - Crenshaw Communications

MARCH 31, 2017

To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. We explained the downside of such a stunt and moved on to a more executable idea.

Airlines 120

Airlines Exercises Fashion Print 120

Mark My Words

JULY 5, 2021

The celebrated creative Dave Trott explains that brands might be shooting themselves in the foot by focusing too much on targeting audiences based on identity. Those categories,” he says “are just superficial differences.” This approach fractures messaging and hampers efforts to create a distinctive tone of voice for the brand.

Advertising 60

Advertising Advertising Film Creativity 60

Ethical Voices

AUGUST 21, 2023

Ethics in PR is a well-known topic and there are plenty of different guides you can find on that. If you’ve got humans applying for jobs and you’re using AI to read the resumes, then you need to be able to give those individuals redress or explainability of the decisions that were taken. What is that?

Agency 80

Agency Publicity Ethics Analysis 80

Ishmael's Corner

APRIL 14, 2015

Falling under the life-is-better-than-fiction category, the site essentially serves as a virtual companion for those eating ramen alone. . This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Will Advertising Disappear?

Advertising 60

Advertising Advertising Storytelling Journalism 60

Karen Freberg

MARCH 31, 2022

I will be explaining this a bit later. As discussed in class, we need to be aware of when to interject ourselves into the conversation, when to reach out, and how to best position ourselves with a trending topic (if we partake in it or not). This did not happen overnight because relationships don’t happen overnight.

Social Media 85

Social Media Industry Film Viral 85

David PR Group

MARCH 9, 2017

The most well-known online reputation problems typically fall into a category that I refer to as “catastrophic.” A pilot suggests one of the presidential candidates should be executed – drawing a suspension and forcing the airline to explain why the guy belongs on the payroll. Make your point and then let it ride. –John.

How To 40

How To Reputation Viral Airlines 40

Ishmael's Corner

FEBRUARY 16, 2015

This way, they can increase the probability that those conducting online due diligence on their category will run into them in the virtual world. Which explains the numerous B2B companies deploying Facebook and Twitter as their social media strategy. Social media can help this cause.

B2B 60

B2B Social Media Company Media 60

ReimaginePR

MAY 9, 2016

My goal today is to help you get your brand (or self) into the first category so that your customers can see you as true, vulnerable, and transparent. Whenever someone wants to come across as an expert or knowledgeable about a certain topic, their first instinct is to use the advanced jargon that goes along with their industry.

Writing 120

Writing Storytelling Brand Branding 120

Rock the Status Quo

JULY 30, 2014

Can you explain what this is? SB: Outputs, outtakes & outcomes are the 3 “classic” categories of PR metrics. Sally Falkow was a #measurePR guest in December & wrote a great post on the topic here ( Carrie: yes, I did notify Sally about her security certificate issue, but she didn’t respond to me).

Measurement 219

Measurement Customer Service Analytics Leadership 219

Buzzstream

AUGUST 13, 2018

Ahrefs has elected to remove the link value of a subdomains parent DR if it falls under the category of what they call “service root domains”. However, it arguably does give you better insight (particularly with the “Topical Trust Flow” metric, which breaks down authority in given categories). Let me explain.

Google 117

Google Measurement Advertising Advertising 117

Practical Law Construction

MAY 6, 2020

BUK has helpfully explained this recommendation by reference to the professional indemnity insurance coverage issues that I referred to in my last blog. BUK explains this by reference to the fact that any construction project will inevitably involve an element of dealing with the unknown. Fitness for purpose.

Insurance 52

Insurance Insurance Construction Blogging 52

Rock the Status Quo

NOVEMBER 8, 2015

The topic is top-of-mind this week due to our recent #PRprochat ( get the transcript here ). I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. It’s worth a quick bookmark. It’s worth a quick bookmark. used with permission).

Social Media 100

Social Media Media Customer Service Resources 100

Bad Pitch Blog

JANUARY 16, 2012

Storify also organizes stories into larger categories and your story is easily shared and even embedded onto another site. And Storify gives you options to "write around" the content to better explain it and give it context. also allows followers to suggest links to add to your topic. For serving up a Twitter conversation?

Social Media 64

Social Media Media Instagram Fashion 64

Waxing UnLyrical

NOVEMBER 16, 2016

The first logical move when you’re seeking an image is to do a quick Google search (in the image category). On blog posts, you could use GIFs to lighten up dense topics (like Shonali did here ). When creating a blog or social media post on a specific topic, I like to do a quick search to see what the experts have to say about it.

Blogging 40

Blogging Strategy Social Media Content Marketing 40

Prohibition

DECEMBER 17, 2021

Apologia theory, in essence, is made up of justification strategies that seek to explain and defend the underlying causes and beliefs that led up to the crisis. A crisis communications plan is more important than ever to prevent your company from becoming a trending topic because of something that’s not true.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

NewsWhip

MARCH 31, 2021

Paul: And when you see that particular kinds of content gets more social engagement or an author who is influential on a topic by virtue of how much their content gets engagement, how does that turn back into workflow? So can you explain transient interest and their value? What happens when influence outshines advertising?

Advertising 131

Advertising Advertising Data Reputation 131