PRSay

JULY 14, 2023

PRSA members can access exclusive video content with Bryan Garner and Sandra Ericson, APR, offering further insights on crisis communications at this link. 28, the Category 5 storm brought 155-mile-per-hour winds and a water surge that killed more than 150 people in the state and left millions more without electrical power.

Crisis Communications 80

Crisis Communications Crisis LinkedIn Social Media 80

ImPRessions - Crenshaw Communications

JUNE 5, 2019

The earned media that results from targeted journalist relations and professional reviews can help attract educated customers and deepen their knowledge. Earned media drives brand differentiation. Today’s tech categories are hotly competitive. If you make the wrong choice, there’s pain in switching.

Technology 246

Technology Company Banking Education 246

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Director of Communications, Yext. Some factors may be critical to your business while others could be deemed secondary.

Analysis 195

Analysis Corporate Reputation How To 195

NewsWhip

SEPTEMBER 12, 2023

And once again, G2 has reaffirmed our position as leaders in both media and social media monitoring. NewsWhip continues to earn recognition as high performers in social media monitoring and media monitoring for both the Enterprise and Small business categories. But there’s more to celebrate.

Enterprise 78

Enterprise Small Business Software Crisis 78

ImPRessions - Crenshaw Communications

MARCH 9, 2021

As it happens, women are badly underrepresented in the category. Yet it was flamed all over social media and will surely think twice before pulling another provocative PR stunt. The mini-crisis suffered by Burger King shows how tricky it can be to engage a specific, yet wildly diverse, customer segment.

Internal 323

Internal International Crisis Brand 323

PRSay

OCTOBER 5, 2021

In those days, we focused on making sure people knew about the latest categories that Amazon was in,” said Herdener during a virtual fireside chat with PRSA’s CEO Linda Thomas Brooks on Oct. Today, Herdener is vice president of worldwide communications. A facts-first approach to crisis management. Now we have several hundred.”.

Employee 214

Employee Leadership Crisis Management Viral 214

NewsWhip

JUNE 14, 2023

Therefore, we are thrilled to receive the news that G2 has acknowledged NewsWhip as a leader in the media monitoring and social media monitoring categories. When I am in crisis monitoring mode, this is always my first and primary tool for gathering information and making recommendations.” – Aubrey Q.,

Leadership 78

Leadership Software Customer Service Small Business 78

ImPRessions - Crenshaw Communications

MARCH 19, 2019

The social media explosion has greatly expanded the toolbox of tactics comprised in a PR campaign. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Media messages and various materials are needed for an all-out media outreach.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

MAY 15, 2019

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. CC BY-SA 4.0. It’s in the DNA.

Reputation 245

Reputation Airlines Automotive Software 245

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

Giuliani’s image deterioration began years ago, when even allies noticed his odd behavior and thirst for media coverage at any cost. That may seem silly, but meme creation and social sharing for shows could have been powerful, and it all came as too little, too late. But this year was a doozy. The most chilling detail?

Healthcare 379

Healthcare Reputation Mobile Conference 379

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. Award submission opens mid-June with new categories! It is complex, yet simple. It’s about certain details.

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

JUNE 5, 2019

The earned media that results from targeted journalist relations and professional reviews can help attract educated customers and deepen their knowledge. Earned media drives brand differentiation. Today’s tech categories are hotly competitive. If you make the wrong choice, there’s pain in switching.

Company 120

Company Banking Education B2C 120

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Melissa Agnes

DECEMBER 11, 2014

It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. When it comes to a brand reputation crisis, digital media is the great leveler.

Crisis 180

Crisis Airlines Brand Branding 180

Presspage

MARCH 10, 2021

Miami Airport: emergency communications and fact-checking In September 2017, Hurricane Irma hit the east coast of the United States. The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

Miami Airport: emergency communications and fact-checking In September 2017, Hurricane Irma hit the east coast of the United States. The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

We all know about the importance of authentic brand communications. Those who haven’t gotten this message will suffer the wrath of indignant customers and press, as Campbell’s no doubt did with this dubious Spaghetti-Os social media campaign. Customize your communications. Demonstrate real commitment.

Brand 160

Brand Branding Film Internal 160

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. The commercial Gillette debuted in January was a different type of ad for the men’s razor category. Her handling of the situation was right from the crisis management playbook.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Crisis Management . The Future of Predictive Media Intelligence.

Media 88

Media Data Reddit Crisis 88

Melissa Agnes

JANUARY 22, 2015

I’ve written in the past about BBC’s Ebola crisis communication strategy to help educate West Africans and keep them healthy and Ebola-free. But it’s not just in communicating and educating about Ebola that BBC is excelling. Their entire communications strategy is one that can and should be used as an example.

Crisis Communications 154

Crisis Communications Crisis Strategy Communications 154

Stephen Waddington

NOVEMBER 5, 2020

Search listening vs social listening Search listening is similar to its counterpart social listening. There’s a burgeoning tool industry grown up around social listening. This is based on interrogating data from social networks. The tool can be queried by country, time (hour to years), categories and search type.

Google 124

Google Reddit Comparison Trends 124

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.

Marketing 239

Marketing Television Handbook Web 239

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not?

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. The commercial Gillette debuted in January was a different type of ad for the men’s razor category. Her handling of the situation was right from the crisis management playbook.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Eventually the media and the public move on. The teens used their social media skills and journalistic savvy to quickly raise funds for future events, plan out media-oriented appearances and demonstrations, and offer an updated story for journalists and news crews. Nike scores with Kaepernick. IHOP serves up a PR prank.

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

OCTOBER 13, 2016

When a crisis hits, is your team scrambling to come together or prepared with a plan? Travis Bullard, director at APCO Worldwide, says the preparation before a crisis is more important than what you do when you’re in the moment. How did you get your start in corporate communications? How did you handle it? As President John F.

Crisis 120

Crisis Corporate Construction Communications 120

Melissa Agnes

DECEMBER 11, 2014

It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.

Crisis 133

Crisis Crisis Management Chemicals Television 133

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Mainstream media. The media has been aggressively criticized by the president, and public trust in the press hovers at 41%, according to Gallup. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications? The recession of 2008 changed housing.

Study 131

Study Publicity Survey Internal 131

Sword and the Script

AUGUST 25, 2020

Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. The social media marketer didn’t even have access to social media channels. Maybe a social media post comes off the wrong way and incites a small crisis – that sort of thing is going to happen.

Marketing 85

Marketing Guidelines Social Media Conference 85

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. People typically seek information to reduce uncertainty, or because of their social environment.

Chemicals 52

Chemicals Brand Branding Survey 52

ImPRessions - Crenshaw Communications

MAY 4, 2015

Never mind the category; the words “born out of frustration” immediately piqued my interest. The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. Which leads us to… Rebirth.

Storytelling 120

Storytelling Insurance Insurance Film 120

Cision

FEBRUARY 4, 2016

Social has brought a multitude of new ways to distribute a brand’s messaging, and as Joe Pulizzi pointed out at his recent webinar , consumers can afford to ignore what’s being said. Learn what is needed to get started and how this model can help your content and social media strategies. Want to renovate your social plan too?

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

PR in High Definition

OCTOBER 19, 2017

The categories were created by a self-selecting algorithm, which aggregated data based on user activity on pages and feeds, rather than individuals’ profiles, from each of its two billion active monthly users. And second, what should you do as a communications professional if they do misbehave? Handling a crisis in AI.

Ethics 67

Ethics Crisis System Training 67