Contently - Strategy

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

Google 123

Google Engineering SEO Writing 123

Barokas

MAY 31, 2019

Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Case studies : Whether you’ve read about it on our blog or heard it from your account team, you know we believe in the importance of customer validation.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. You’ll learn a lot that will inform your writing. Sit in on sales and support calls.

Survey 117

Survey B2B Marketing Interviews 117

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists.

Viral 115

Viral Marketing Web Case Study 115

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

OCTOBER 11, 2019

For example, if a customer of yours writes an article about top PR agencies and mentions you in the copy, quote his or her mention of your brand in your next blog post. If you think they’ll be willing to share more positive information, contact them and work together to publish a case study. SCHEDULE A DEMO. Priscilla Osorio.

Brand 81

Brand Branding Media Case Study 81

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 60

Marketing eBook Case Study Measurement 60

Sword and the Script

JUNE 23, 2020

Here are the top 10 metrics communicator say they are currently using: web traffic / web analytics 71% impressions 63% email open rates 51% number of 3rd party mentions or placements 50% estimated site traffic (i.e. That’s also where a survey like this one is beneficial – you can gain some visibility into what your peers are measuring.

Measurement 93

Measurement Communications Survey B2B 93

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PR 20/20

JANUARY 17, 2023

These touch points (web pages) should provide the most substantial content pieces. In the words of Ann Handley ( @marketingprofs ), make sure you can "think like your customer" before you start writing or planning. case studies, ebooks, blog posts). Creating some kind of visual can be helpful.) a great sales tool).

Strategy 52

Strategy How To Technology B2B 52

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study.

Case Study 40

Case Study Study Training Small Business 40

The Awards Blog

SEPTEMBER 9, 2019

Having strong customer testimonials or even a case study or success story included in your award submission can mean the difference between selection and rejection. To make things easier, publish the content on the Web and provide hyperlinks. . Make sure that the award program is right for your company.

Case Study 66

Case Study Conference Advertising Advertising 66

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. More importantly, you can see follow on actions all the way through to a web site goal or event such as registration, downloads and demo requests, for example. Here’s what that looks like in the detailed view.

Case Study 117

Case Study Software Data Web 117

prTini

AUGUST 29, 2014

297 Flabby Words and Phrases That Rob Your Writing of All Its Power. 32 Web Writing Tips for Better Blogging and Social Media Posts. Want more PR case studies delivered directly to your inbox? Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate.

Resources 55

Resources Pitching Case Study Instagram 55

Waxing UnLyrical

JULY 31, 2013

The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. I’m often asked for case studies for this transformational potential, and in the absence of full-blown real-life examples, I decided to write a fictitious one. Guest Post by Philip Sheldrake.

eBook 83

eBook Enterprise Case Study Web 83

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. In some cases, clients move things between projects or teams (e.g. from SEO to Web Dev).

Software 152

Software How To SEO System 152

Communications Conversations

SEPTEMBER 8, 2016

Why would anyone visit the Coke web site for “news and information”–even if that “news and information” was related to Coke? I get all that–and those are fantastic case studies of brand journalism done well. So, why are they writing about it? The big reason for my skepticism?

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Sword and the Script

APRIL 6, 2021

The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence. This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”. G2 names best media monitoring solutions for 2021.

Media 106

Media SEO Analytics Analysis 106

Beyond PR

MAY 22, 2017

In Cision’s latest case study, Highly targeted press release distribution helps personal finance expert build national audience , Michelle Damico, founder of Michelle Damico Communications leveraged the power of press releases to help one of her clients receive national coverage for her new book. About Lucie Vietti-Curtis.

Case Study 40

Case Study Study Trends Web 40

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. There is no better blogger writing about website strategy. Not just websites either; wider web marketing as well. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. Writing and Reading.

Digg 104

Digg SEO System Reddit 104

ZudePR

JUNE 10, 2015

Email, web forms, word processing docs. I’m writing this text now in Hemingway. The My #PRstack ebook comprises 18 case studies by public relations practitioners explaining how they use online tools to help them get their work done. I used Pablo to create the feature imaged for this post. Grammarly.

eBook 68

eBook Engineering Tools Case Study 68

Deirdre Breakenridge

JANUARY 7, 2016

Write an ebook? Take inventory of the content you have to see what you can use in new and different ways, like turning a blog series into a webinar, or customer feedback into testimonials and case studies. If your content marketing objectives aren’t serving your greater business objectives, you should rethink your strategy. .

Survey 90

Survey Marketing Content Marketing Measurement 90

David PR Group

AUGUST 4, 2014

In the public relations business back in the day (there it is again), we would write press releases and distribute them to reporters at dailies, weeklies and those four television stations. We wanted our so-called partners to write or broadcast stories about our clients. But all is not lost.

Television 75

Television Storytelling Groups System 75

PR 20/20

MARCH 12, 2019

No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. A software assistant like Grammarly uses AI to offer recommendations on how to write better. In all cases, AI is used, in various contexts, to “read” and “write” human language. That’s impressive.

Content Marketing 40

Content Marketing Company System Marketing 40

PR 20/20

AUGUST 17, 2017

Audit top entry points, exit points, engagements and overall web opportunities to better convert onsite traffic. Use case studies, ebooks and white papers as the foundation of integrated lead generation campaigns. Write the Guide to __ RFP and make sure your company has solid responses. Conversion Rate Optimization.

Marketing 49

Marketing eBook Case Study Comparison 49

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

JANUARY 11, 2016

Why: “A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing,” writes Lauren McDonald in this really interesting case study for Deirdre Breakenridge’s PR Expanded. Improve an Entire Community through Fundraising.

Community 40

Community Case Study Film Sports 40

The Resolution Blog

JANUARY 8, 2018

Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Check out these great case studies from a past AMEC event.

Tools 136

Tools Publicity SEO Measurement 136

Lauri Pehar Borsh

APRIL 30, 2014

This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls. Write about current events, give your opinion on trending issues or add insight to popular topics. The more you broadcast (on any level), the better your reach-out to your audience will be.

Social Media 83

Social Media Pitching Media LinkedIn 83

Waxing UnLyrical

AUGUST 31, 2015

And if brands want to thrive in the region, they’ll need to seamlessly integrate new forms of media as part of the customer journey,” writes Stephen Waddington as he offers some great tips for “brands exploring opportunities in China.” 4 Case Studies on What Happens When You Don’t Use Data to Shape Your PR Strategy.

Meeting 40

Meeting Case Study Writing Data 40

Beyond PR

AUGUST 31, 2016

Anyone who caught Kristina Halvorson’s keynote at last year’s Content Marketing World or read Content Strategy for the Web knows this session is the perfect way to kick off day 1. You spend a lot of time planning, writing, editing and designing content. How to Level-Up Your Writing and Make it Ludicrously Spectacular.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Lauri Pehar Borsh

APRIL 30, 2014

This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls. Write about current events, give your opinion on trending issues or add insight to popular topics. The more you broadcast (on any level), the better your reach-out to your audience will be.

Social Media 60

Social Media Pitching Media LinkedIn 60

Waxing UnLyrical

APRIL 15, 2015

Lots of case studies and lots of stories of success and failure. Users can write a review, create a story, share a discovery, upload a photo and include any of our 10,000-plus destination and ship photos in their write-up. Today I’m here not with a success story, but with a quick back story and a set of assumptions.

Community 40

Community Travel Pinterest Mobile 40

Waxing UnLyrical

OCTOBER 22, 2010

But because as we’ve been getting deeper and deeper into the chat, participants – you – started asking for case studies. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Theory is all very well, they (you) said. What about real-life examples?

Measurement 60

Measurement Social Media Tourism Twitter 60