5W PR

FEBRUARY 25, 2019

Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? While they can be labor-intensive, case studies can do a lot to reach other prospective clients. Not sold on the benefits of having a case study done for work done by a public relations agency?

Case Study 68

Case Study Study Strategy Publicity 68

Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Measurement Pinterest 40

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Customer case studies sell benefits. Case studies tend to be far shorter than white papers, and they don’t typically require in-depth research beyond the interview with the customer. While case studies are clearly self-serving, if the story is good enough, they will find a good home.

Case Study 390

Case Study B2B Study Interviews 390

PRSay

DECEMBER 20, 2023

Compiling my case study forced me to focus on the information I thought they would want to know, while eliminating extraneous and irrelevant minutia. In the process, you should be exposed to new trends, tools, case studies and research that can help you better prepare or judge award entries.

Publicity 165

Publicity Case Study Ethics Study 165

Shift Communications

JULY 26, 2017

Ideally, the right target will be willing to hear your side of the story, able to write a positive or neutral (but still accurate) story and have a platform with enough reach to influence the public narrative. Also, some reporters may only be on the hook (sorry) to write one Shark Week story. So whom should G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics.

B2B 334

B2B Company Case Study Conference 334

Solo PR Pro

AUGUST 10, 2021

5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. The post 5 Solos Share Best Practices for Writing a Compelling Proposal appeared first on Solo PR Pro. Read on for their helpful tips.

Writing 104

Writing Analysis Case Study Video 104

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. The key to all tech industry product awards is a fully realized case study narrative — and here’s the tough part – approved for use by the client. When should I enter awards?

B2B 295

B2B Industry Company Case Study 295

Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success.

Case Study 40

Case Study Study Communications Banking 40

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study 130

Case Study Study Writing How To 130

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Get FREE writing tips here.

Case Study 161

Case Study Training Writing Storytelling 161

ImPRessions - Crenshaw Communications

MARCH 1, 2024

If it asks for a case study, the judges want to see a business case study, rather than, say, a description of what a tech platform delivers to its broader marketplace. At Crenshaw, we can and do win industry awards this way. But you’ll need to adapt your message and focus for each one.

Industry 170

Industry Case Study B2B Resources 170

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. Most who work in and write about AI understand the importance of inference acceleration. To Brand or Not to Brand.

Case Study 266

Case Study Marketing Software Technology 266

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Assist in the research, writing and development of new business proposals and presentations. Strong writing skills. Prior experience in a client-facing role.

B2B 291

B2B Policies Case Study Enterprise 291

Waxing UnLyrical

MARCH 26, 2012

write their own blog post to promote IWD 2012. Hot tip : I can’t stress this enough; even if you have done a ton of research, you should write a really good pitch that is personalized to the recipient. Would you like more case study posts? Or, of course, any combination of the above. And then we pitched.

Case Study 102

Case Study Internal International Study 102

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. So, marketing winds up writing content without talking to a customer ! 43% said it “offers concrete guidance and case studies.” There’s one in particular they publish on thought leadership that I’ve followed since 2017.

Leadership 125

Leadership B2B Study Survey 125

Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. We eliminated the bulk of the internal announcements we were writing and re-focused our efforts on writing feature stories and collaborating with our photography and video staff. A new multimedia hub was born.

Case Study 113

Case Study Journalism Study Instagram 113

Wadds Inc.

MARCH 29, 2024

Miller has a clear and direct writing style that befits her practical approach. Case studies include Marks and Spencer, the Met Office and Battersea Cat and Dogs Home. While a technical expert, she does not rely on jargon.

Internal 116

Internal International Strategy Communications 116

ImPRessions - Crenshaw Communications

MAY 13, 2021

Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Assist in the research, writing and development of new business proposals and presentations. -Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Landis PR

NOVEMBER 26, 2022

To write a great press release, you must understand how to communicate effectively with your audience. Leverage Customer Testimonials and Case Studies. A case study is an in-depth analysis of your products or services. As a tech company, the main goal of your communications efforts is not to generate conversions.

Company 98

Company Communications Case Study Engineering 98

Communications Conversations

SEPTEMBER 26, 2014

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. Many brands write these kinds of executive and employee stories. Doesn’t that read like a novel?

Storytelling 165

Storytelling Web Case Study Brand 165

Norton's Notes

JULY 20, 2016

I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. UPDATE 1: Since writing this, we’ve made the front cover of Earthmovers and ConstructionWorx magazines. I hope you like it.

Case Study 28

Case Study Social Media Study Media 28

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. At the end of the year, I go back through all my writings and pick out some of the statistics that stand out to me.

B2B 105

B2B Survey Pitching Software 105

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. To test its accuracy, try asking ChatGPT to write an article about you.) • Address ambiguity. Recently, Laura Dunham, Ph.D.,

Publicity 155

Publicity Software Education Technology 155

Cision

JULY 8, 2016

Case Study: Mattress startup Casper continues to earn media from its “not so serious” attitude and ability to strike up conversations on social. Case Study : Australian bank ANZ earned media coverage by sharing its Women’s Report with influencers interested in equal pay and gender equality. Highlight Shared Interests.

Case Study 192

Case Study How To Media Pitching 192

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. This may include customer testimonials (links to your review pages on Capterra or G2Crowd work well), case studies, analyst mentions, and links to evidence that support your statements.

Writing 52

Writing How To Local Examples 52

Melissa Agnes

AUGUST 4, 2014

” Sorry, but who writes something like that on their website sales page? Instead of fining people for writing a negative review, focus on providing them with excellent service so that the only reviews they ever think of publishing about you are positive ones. Case Studies' Need I state the takeaways?

Hotels 242

Hotels Policies Case Study Study 242

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

Contently - Strategy

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

Google 123

Google Engineering SEO Writing 123

Cision

MARCH 7, 2017

Cision’s new case study “ AKA Media Drives More Client Coverage With Cision’s Influencer Identification Tools ” showcases the company’s communication strategy to promote its client’s event and how they ultimately landed themselves a spot on the LIVE with Kelly show. To read the whole story, check out the case study here.

Case Study 197

Case Study Sports Pitching Local 197

Cision

MAY 22, 2017

In Cision’s latest case study, Highly targeted press release distribution helps personal finance expert build national audience , Michelle Damico, founder of Michelle Damico Communications leveraged the power of press releases to help one of her clients receive national coverage for her new book.

Case Study 210

Case Study Study Trends Web 210

Melissa Agnes

AUGUST 14, 2014

The ideas were there, but again, much of the results were purely theoretical, often without even looking into case studies to examine whether or not the theories would work or if they’re being used and if so, what their impacts are. In other cases, crisis management case studies were incorporated but not to their full extent.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies.

Case Study 178

Case Study SEO Film Video 178

Wadds Inc.

JANUARY 15, 2024

Case studies of organisations including Johnson Matthey and Philips, that have embedded listening as a part of management progress are included in the book. Richard Bailey posted a review of both books earlier today, which spurred me to write this summary and publish a review on my blog. Thanks, Richard.

Leadership 52

Leadership Employee Case Study System 52

Wadds Inc.

JUNE 5, 2023

Each chapter includes a useful real-life case study analysis – reviewing a situation, how Coleman would have handled it and key learning points. The functional writing style is suited to the material, exemplifying the practical aims of the author and Coleman is a big fan of lists and step-by-step plans.

Strategy 98

Strategy Communications Crisis Communications Crisis 98