Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy.

Case Study 40

Case Study Study Communications Banking 40

Prohibition

AUGUST 26, 2019

Keeping customers from getting tangled in a web of Sellotape, we came together to create a series of videos for wrapping tasty sweets and foodie gifts throughout the festive season, teaming up with present wrapping expert Jane Means for her useful and fun tips.

Case Study 48

Case Study Video Study Film 48

Communications Conversations

MAY 4, 2016

They even have a special web page devoted exclusively to updates and Skimm news. They organize a quarterly call for Skimmbassadors where they can connect and learn about what’s coming next. They have a private Facebook group to do the same.

Case Study 60

Case Study Employee Study Software 60

Communications Conversations

OCTOBER 14, 2015

Traffic to their web site. Most likely, The Children’s Museum had a few key goals with this campaign. They wanted to drive awareness for their organization–no doubt there. Awareness for the “cause” (playing more with your kids). And, most likely, some form of engagement metric (RTs, mentions, favorites, etc.).

Case Study 60

Case Study Study Social Media Instagram 60

Ethical Voices

JANUARY 26, 2023

Should you buy your company’s data for sale on the dark web? Harvard Business Review always has amazing case studies and I really like the latest. What are the pros and cons of buying stolen data from your company on the dark web?

Ethics 93

Ethics Case Study Web Technology 93

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. We published a case study in March showing how we used AI to generate headlines, a press release, and a pitch for a report. AI went mainstream following the launch of ChatGPT in November 2022.

Publicity 141

Publicity Case Study Privacy Ethics 141

PR in High Definition

AUGUST 29, 2023

Cloud computing involves delivering computing services, such as servers, software, and storage over the web. Real technology stories When I began my career in PR, a go to source to level-up my understanding for the companies we work with was their case studies.

Technology 62

Technology Communications Case Study Software 62

Flack's Revenge

DECEMBER 12, 2022

The Ghost Howls blog wrote about the Metaverse’s Technology Trigger perch on Gartner Hype Cycle for Emerging Technologies 2022: ‘saying that ‘Metaverse’ is just rising now on the hype sounds a bit weird, considering that… the web has been filled with posts about the metaverse and all the trillions it may give us.”.

Real Estate 156

Real Estate Case Study Technology Education 156

PRSay

NOVEMBER 23, 2020

Plus, once you nail it, you can repurpose it for tip sheets, case studies, survey stories and more. Even highly educated European scientists read only 20 percent of the words on a web page. The 5-note structure has been proven in the lab to increase readership by 300 percent and reading by 520 percent. The display copy.

Writing 197

Writing Case Study Training Storytelling 197

Communications Conversations

OCTOBER 24, 2014

Case Studies Online marketing strategy halloween social media case study instagram case study instagram social media case study social media case study target instagram'

Instagram 146

Instagram Case Study Brand Branding 146

Cision

MAY 22, 2017

In Cision’s latest case study, Highly targeted press release distribution helps personal finance expert build national audience , Michelle Damico, founder of Michelle Damico Communications leveraged the power of press releases to help one of her clients receive national coverage for her new book. “Be straightforward. .

Case Study 210

Case Study Study Trends Web 210

Communications Conversations

JUNE 25, 2019

For starters, I tried to back every trend up with facts and stats from across the web. Second, I used a variety of examples–case studies of brands bringing the trend to life. And, unlike other trend posts, I tried to put a little context and meaning behind my predictions.

Social Media 107

Social Media Trends Case Study Media 107

Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” And PR success comes more easily with sales success, case studies, and testimonials from happy customers. Suffice it to say that we should be friends, and make nice – one should support the other. It is hard to sell when no-one has heard of you. Enter ABM .

B2B 177

B2B Case Study Enterprise Resources 177

Deirdre Breakenridge

DECEMBER 18, 2017

Perhaps a company receives negative backlash on Twitter, or maybe there’s a case study about a recent campaign. Pro-tip: Search for the top awards in PR/Advertising and figure out when the winners are released, those are the best times for case studies. Take those things and practice with them.

Case Study 224

Case Study Trends Instagram Social Media 224

Barokas

MAY 31, 2019

Case studies : Whether you’ve read about it on our blog or heard it from your account team, you know we believe in the importance of customer validation. Our team is experienced in the delicate nature of working with our clients’ customers to write and develop case studies that bring customer success stories into focus.

Case Study 100

Case Study B2B Resources Web 100

Stephen Waddington

FEBRUARY 24, 2020

It’s a concept as old as the web itself but is something that very few organisations do well. If I have a criticism of Powerful B2B Content it’s that it doesn’t include a case study of the benefit that a brand journalism approach has delivered to an organisation as an integral part of its marketing effort.

B2B 88

B2B Journalism Case Study Storytelling 88

Barokas

DECEMBER 3, 2019

It took countless brainstorming sessions, messaging workshops, copy drafts and design meetings with our web partner for our vision to become clear. In-depth case studies throughout the site and under our key markets offer a detailed look at how we approach strategy and overcome the challenges our clients face.

Case Study 78

Case Study Enterprise System Fashion 78

Communications Conversations

OCTOBER 22, 2014

But, there are a number of other ways brands are “distributing” content on the web today. Case Studies Content Strategy Employee Communications ceos and linkedin ceos linkedin case studies ceos use linkedin linkedin publishing ceos'

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists.

Viral 115

Viral Marketing Web Case Study 115

Contently - Strategy

FEBRUARY 14, 2023

The search engine uses all these signals to decide whether a web page answers a user query. Make sure your transactional and commercial intent pages include all the information a prospect would want: detailed service or product information, price, reviews, articles, case studies, and maybe a video of how to use a tool.

Google 123

Google Engineering SEO Writing 123

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Review the case studies or work the agency has executed (and verify it if you can) and don’t be afraid to ask for referrals whether from clients or journalists.

Agency 62

Agency Case Study Technology Viral 62

Barokas

MARCH 16, 2020

Over the last two weeks, our teams have jumped in to support clients with activities that include: Shifting outreach efforts from media to customers to foster new relationships, testimonials and case study materials. Creating company-wide messaging and response for how the pandemic impacts the business. .

Communications 88

Communications Case Study Conference Resources 88

NewsWhip

MAY 20, 2022

NPR had the top article with 56k engagements, but engagement to coverage was also spread around on the web, with Sport Bible , CBS News , and CNN all having thousands of engagements. This serves as an interesting case study in the often-occurring disparity between media and public interest, which peak at very different times here.

Twitter 78

Twitter Case Study Sports Employee 78

The Proactive Report

NOVEMBER 21, 2023

The online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets. Digital News According to the November Pew Research report, most adults in the United States get at least some news from digital devices.

Newspapers 130

Newspapers Social Media Data Consumer 130

NewsWhip

OCTOBER 1, 2019

CASE STUDY. With billions of interactions happening on the web each day, the NewsWhip Analytics platform gives him the power to see which publishers, articles and influencers are resonating at any time. MTV: Understanding the metrics of content. Company size: 10,000+ employees. Industry: Digital Media & TV.

Analytics 60

Analytics Case Study Web Employee 60

Shift Communications

JANUARY 28, 2019

Or, consider discussing stellar customer case studies as they arise. I know that’s a crazy concept in today’s web-based world, but connecting with others in real life can make just as much of a lasting impression. Well, if you find yourself with no immediate announcements following your launch, consider ways to make news.

How To 89

How To Case Study Conference Web 89

Sword and the Script

JUNE 23, 2020

Here are the top 10 metrics communicator say they are currently using: web traffic / web analytics 71% impressions 63% email open rates 51% number of 3rd party mentions or placements 50% estimated site traffic (i.e. That’s also where a survey like this one is beneficial – you can gain some visibility into what your peers are measuring.

Measurement 92

Measurement Communications Survey B2B 92

Communications Conversations

DECEMBER 11, 2018

We’ve seen scores of articles about best practices, tips and case studies. It includes actually emailing and/or calling the influencers to get more information and ask about web metrics and other behind-the-scenes numbers. And, in many of those articles, brands and agencies make it look easy.

Marketing 98

Marketing Case Study Guidelines Instagram 98

Sword and the Script

JANUARY 31, 2023

Johnny Vance , who leads partnerships for Meltwater, said the combination of Blackbird technology and Meltwater’s data will allow “customers to better manage their brand risk by understanding the key narratives that are having the biggest impact on the conversation surrounding their company in the news and across the entire social web.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JULY 20, 2021

Customer case studies, testimonials and reviews. Optimize your web pages to ensure that your audience can easily find you. Here are some ideas for information to include in your content to help nurture the reader through the buyer’s journey: Common buyer challenges, with information about the industry landscape.

B2B 170

B2B Company Marketing SEO 170

Critical Mention

JULY 31, 2019

Marketing can piggyback off that media coverage to make more strategic media buys while crafting related owned media assets (like ebooks or case studies). Tracking earned media with a media intelligence tool typically falls under PR’s responsibilities. Increased Search Engine Optimization (SEO).

Marketing 68

Marketing SEO Guidelines eBook 68

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points.

Marketing 68

Marketing eBook Case Study Measurement 68

Communications Conversations

APRIL 17, 2020

If you have ever met Braham Akradi, you’re not surprised by the message he shared on his web site (and on the Life Time LinkedIn page) in March about the urgency to get back to some kind of “new normal” and to set a date. Life Time taking a big-time stand behind its CEO.

Social Media 198

Social Media Brand Branding Employee 198

PR 20/20

JANUARY 17, 2023

These touch points (web pages) should provide the most substantial content pieces. case studies, ebooks, blog posts). Google uses an " assist / last assist interaction ratio " to determine which touch points lead to conversion or inspire the consumer to take the next step. Result in targeted, valuable content (i.e.,

Strategy 52

Strategy How To Technology B2B 52

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points.

Marketing 60

Marketing eBook Case Study Measurement 60

Communications Conversations

MARCH 19, 2015

The Spirit web site is full of information that helps explain WHY they offer low fares and what customers can expect once they’re on the plane. Case Studies PR spirit airlines brand reputation spirit airlines case study spirit airlines pr spirit airlines social media' This is clearly the Spirit PR strategy.

Airlines 60

Airlines Reputation Brand Branding 60