Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. Is there a way to incorporate mobile applications as a crisis preparedness and communications strategy (either internally and/or externally)? Photo credit: cbc.ca.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

PR Fuel

MAY 31, 2022

Moreover, before putting out any information, hold a staff meeting with your internal employees and put together a strategy. A famous case study in public relations is the Tylenol cyanide poisonings in 1982. It’s best to coordinate a visit with a national story so that a local outlet can give it a local perspective.

Crisis Management 84

Crisis Management Crisis Local System 84

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. It is International Country Music Day, National Apple Dumpling Day, National Concussion Awareness Day. What to Pitch When. It is Citizenship Day.

Pitching 130

Pitching Television System Local 130

Barokas

MARCH 16, 2020

Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information. Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner.

Communications 88

Communications Case Study Conference Resources 88

NewsWhip

OCTOBER 23, 2020

DS: Our main role as the client’s regional PR agency is to ensure the coordination and distribution of their press releases across these markets with the help of our local agency partners. Each market has the responsibility to track their local coverage activity and to centralize it under our platform.

Local 78

Local Analysis Measurement Data 78

Stephen Waddington

MARCH 17, 2021

I had spoken to employees who had trusted me with their experiences of mental health breakdown and then had to suck it up as human resources cherry-picked the case studies which painted the company in the best light. That is not to mention the 10,000 local people who are employed there today. I read the BBC’s online piece.

Storytelling 147

Storytelling Local Case Study Television 147

Stuart Bruce

NOVEMBER 1, 2017

The Government Communication Service (GCS), under Alex Aitken, has made huge improvements in the way it plans and measures government communications work, but many of these improvements have still to be implemented across the rest of the public sector including local authorities and NHS trusts.

Measurement 68

Measurement Publicity Case Study Government 68

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. 8–10: Breaking Misconceptions About Communicating With Rural Americans.

Social Media 119

Social Media Conference Media Corporate 119

PR for Anyone

SEPTEMBER 16, 2022

International Walk To School Month. what you can pitch your local media for the month of October. German-American Heritage Month. Global Diversity Awareness Month. Halloween Safety Month. Head Start Awareness Month. Health Literacy Month. Home Eye Safety Month. Italian-American Heritage Month. LGBT History Month. Transcript.

Pitching 130

Pitching Financial Small Business YouTube 130

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. However, these all stem from the usual suspects for marketing case studies (i.e. 3 Case Studies where Marketing Profits . Here are a few that I’ve discovered: 1) Case study: Rainbow Play Systems.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Barokas

SEPTEMBER 8, 2017

Although PR pros will often tell you that every day, every issue and every client is different, case studies can be a great way to expose yourself to a variety of potential situations. Whether it is through case studies, internships or mentorships, the key to getting the most out of your education is to learn by doing.

Case Study 60

Case Study Study Course Groups 60

Communications Conversations

APRIL 13, 2017

The team is full of experts that act as an internal agency to our staff clients. At the AAN, we have an internal “coffees and case studies” meeting to discuss highlights from campaigns in which we have tried new and innovative techniques. million individual emails a year. The content is so great and useful.

Case Study 113

Case Study Study Analytics Meeting 113

Communications Conversations

SEPTEMBER 1, 2016

Do we really work hard to develop our internal talent on a daily basis? I’d create mini-mastermind groups around different topics, led by internal folks who have a particular expertise or passion in the subject matter. so they could stay on top of industry trends, new tools and case studies.

Company 60

Company Case Study Internal International 60

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can be an active member of our local digital/comms community. And, in some cases, rethinking exactly WHAT I offer. How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. It’s a ton of fun.

Case Study 68

Case Study Trends Social Media Study 68

PR 20/20

SEPTEMBER 17, 2019

You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities. April 15 - 17, 2020 | San Jose, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. We do it through storytelling. They’re what journalists call human interest stories. This particular post reached 2.2

Storytelling 60

Storytelling Local Community Case Study 60

wiredPRworks

NOVEMBER 11, 2016

What I love are the micro-influencers and the local campaigns.” —@wiredprworks. Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. What I love are the micro-influencers and the local campaigns.” —@wiredprworks.

How To 63

How To Brand Branding Local 63

PR Conversations

JUNE 20, 2015

Five long years, and after nearly 600 PR Conversation posts , we’ve refreshed the look and feel, but continue to offer a platform for informed discussion, where a wide variety of voices can converse about public relations in a global-local context. PR Axis – features posts and case studies relating to planning, practice and evaluation.

Case Study 40

Case Study Study Ethics Social Media 40

The Awards Blog

AUGUST 30, 2019

This may include customer testimonials (links to your review pages on Capterra or G2Crowd work well), case studies, analyst mentions, and links to evidence that support your statements. Here are some to consider: Local Chamber of Commerce Awards. International Business Awards (Stevies). Local/Regional Awards.

Writing 52

Writing How To Local Examples 52

Barokas

DECEMBER 20, 2017

Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do. Brandon Robinson, CAE, Executive Director of the Virginia Society of Association Executives: Get involved in a local SAE. Wherever your local association is, there’s an SAE for you.

Construction 68

Construction Healthcare Leadership Local 68

Sword and the Script

SEPTEMBER 24, 2019

Clients are now able to seek out and manage agency relationships with specialists who fill in the skill gaps that might be present on their own internal teams. In the past, the execution of these tasks was often contracted out to partners, which included local and national agencies. Thanks, Chris, for taking some time to do this!

Agency 64

Agency Software Enterprise Marketing 64

Tough Sledding

APRIL 25, 2014

The case study for “how not to.” ” The “secret search” is now case study other public universities can benefit from. By expressing public dismay in a resolution, the faculty showed journalism insiders (local and national) that we stand on principle here. Other outcomes.

Case Study 44

Case Study Journalism Local Policies 44

PR Conversations

MARCH 8, 2016

.” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016.

Publicity 40

Publicity How To Newspapers Radio 40

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Or the Longview Journal in the case of this particular announcement. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”.

Software 126

Software Case Study Advertising Advertising 126

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

OCTOBER 30, 2018

We needed to ensure the project was communicated to everyone involved, both internally and externally. We crafted tweets from the author of each piece of content that tagged local tech leaders, VCs, top companies and more. Ranking products from vendors that are also customers can become a tricky (and sticky) situation.

Software 56

Software Report Data Strategy 56

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Would your friends and family be pleased or local politicians, anybody in society, outside stakeholders, would they be okay with what we’re doing?”

Ethics 72

Ethics Agency Journalism Corporate 72

Doctor Spin

MAY 21, 2023

Internal communications. For instance, one agency I worked at ( Springtime PR ) provided specialised services in corporate communications, internal communications, crisis communications, and public affairs (PA). No case studies or references. Global vs local. Investor relations (IR). Media relations. Digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Maxim Behar

JULY 2, 2023

He is a past president of the International Communications Consultancy Organization, also known as, ICCO, which is the largest and most influential global organization of PR professionals and practitioners. And now is a president of The World Communications Forum Association, registered in Davos, Switzerland.

Ethics 52

Ethics Internal International Course 52

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. We can now add VW to this list. I found support for the four-step process proposed by Jaques (2007).

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales.

How To 198

How To Instagram Social Media LinkedIn 198

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Crisis communication case studies.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

JUNE 20, 2018

SaaS companies, for example, could utilize case studies to highlight the work their favorite customers are doing. Retailers could easily create content around particular branches and stores, earning local links and media mentions.

Case Study 70

Case Study Retail Examples Community 70

Melissa Agnes

DECEMBER 8, 2014

In their first sentence, they seem to pass the blame off onto the local government. ” The two big lessons for you to take away from this case study. As stated above, Uber really did need to address this concern internally. The second part of this statement is what makes me wonder. Update: December 31, 2014.

Crisis 100

Crisis Company Government Transportation 100

PR 20/20

MARCH 15, 2021

If you have multiple parties in a single portal (think: your marketing agency, website development team, and your own internal users), consider assigning them a team to keep track of who’s who. Time zone, which will localize tools like email sends, social media messages, and reporting. They can also add or remove any user.

How To 97

How To Knowledge Base Survey Technology 97

Beyond PR

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales.

How To 57

How To Instagram Social Media LinkedIn 57

The Hoffman Agency

DECEMBER 7, 2017

The local time is 10:45 p.m. …” announced the captain. Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. By Karuna Tsang, Associate Account Director.

Pitching 28

Pitching Analysis Case Study Local 28