Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy.

Case Study 40

Case Study Study Communications Banking 40

Communications Conversations

AUGUST 25, 2015

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Typically, we would have started our influencer event by targeting an A-list group of local influencers.

Case Study 60

Case Study Study Local Twitter 60

Beyond PR

APRIL 24, 2017

Cision’s new case study, “ Using Cision Communications Cloud™ to Meet the Needs of a Diverse Client Base ,” explores how Carrie On Communication turned to Cision to help improve workflow efficiencies and offers inspiration to communicators everywhere. To get the full story, check out the case study here.

Case Study 40

Case Study Study Meeting Local 40

Cision

APRIL 24, 2017

Cision’s new case study, “ Using Cision Communications Cloud™ to Meet the Needs of a Diverse Client Base ,” explores how Carrie On Communication turned to Cision to help improve workflow efficiencies and offers inspiration to communicators everywhere. To get the full story, check out the case study here.

Meeting 177

Meeting Case Study Study Local 177

Prohibition

AUGUST 26, 2019

Focusing on the centre’s modern style and incorporating minimalistic storylines with a range of characters, we were able to create a clip showing the local audience that there’s something available for everyone to enjoy at The Light in Leeds. Yorkshire Day at The Light.

Case Study 48

Case Study Video Study Film 48

Communications Conversations

MAY 4, 2016

Locally, here in Minnesota, I think about Prince. Brand lesson: The real key to a successful employee advocacy campaign isn’t the software or platform–it’s the sense that this is something really cool, and you got an invite to be a part of it. It was widely known, except it wasn’t widely known.

Case Study 60

Case Study Employee Study Software 60

Landis PR

FEBRUARY 12, 2024

Here’s one example; when Bruce Willis’ aphasia diagnosis was announced, the Landis team offered up experts on the disorder from client Centre for Neuro Skills (CNS) to local media. Visit our Centre for Neuro Skills case study or view how we newsjacked a royal birth on behalf of client Sutter Health to learn more.

Tools 64

Tools Case Study Media Training Local 64

The Hoyt Organization

OCTOBER 30, 2023

The Solution THO designed and developed a program that served as a roadmap to maximize the outreach not only in the local market where the hotel property was located, but served as component pieces that were fed into the national hospitality market as well.

Hotels 52

Hotels Industry Real Estate Case Study 52

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. million hours of Zoom calls.

Publicity 131

Publicity Case Study Local Public Affairs 131

prTini

MARCH 29, 2016

Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini. What does this look like in action?

Case Study 28

Case Study Advertising Advertising Media Relations 28

Cision

MARCH 7, 2017

Cision’s new case study “ AKA Media Drives More Client Coverage With Cision’s Influencer Identification Tools ” showcases the company’s communication strategy to promote its client’s event and how they ultimately landed themselves a spot on the LIVE with Kelly show. To read the whole story, check out the case study here.

Case Study 197

Case Study Sports Pitching Local 197

Onclusive

NOVEMBER 8, 2023

Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Community Relations Businesses actively contribute to the greater local community in which they operate, are located, or plan to locate.

Training 195

Training Media Training Reputation Crisis Communications 195

Communications Conversations

DECEMBER 16, 2014

Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. Case Studies event case studies PR case studies verizon PR verizon PR case study'

Case Study 131

Case Study Wireless Company Local 131

Communications Conversations

OCTOBER 24, 2014

Case Studies Online marketing strategy halloween social media case study instagram case study instagram social media case study social media case study target instagram' There’s a lot to like about this execution, like I said up top.

Instagram 146

Instagram Case Study Brand Branding 146

The Resolution Blog

NOVEMBER 30, 2018

Bring the Story to Life Case studies help people put themselves into a story and showcase real-life results. If you need a chunk of time from your case study, be prepared to pay them for it. Your story or stats might be particularly relevant to a specific area, making it a better fit for local press.

Case Study 120

Case Study Study Local Pitching 120

Melissa Agnes

FEBRUARY 21, 2014

“Pizza Hut has zero tolerance for violations of our operating standards, and the local owner of the restaurant took immediate action and terminated the employee involved.” Case Studies' ” The incident, which occurred during non-business hours, did not include any food tampering, says Pizza Hut in its statement.

Crisis 244

Crisis Case Study YouTube Reputation 244

Melissa Agnes

AUGUST 17, 2014

This crisis is actually the perfect case study of what NOT to do and is, therefore, certainly worth addressing and learning from. What the local police departments could have – and should have – done instead, while managing this crisis. How other government agencies can learn from these mistakes.

Crisis 251

Crisis Government Case Study Twitter 251

PRSay

APRIL 4, 2019

Studying for the Computer-Based Examination (CBE). Prior to submitting my application, I attended an APR Boot Camp at a local university. Plan to meet with your local Chapter’s APR Chair for helpful planning guidance, especially in the beginning of the process. Remember, trust your learning and studying processes.

Case Study 105

Case Study Ethics Study Course 105

PR Fuel

MAY 31, 2022

A famous case study in public relations is the Tylenol cyanide poisonings in 1982. It’s best to coordinate a visit with a national story so that a local outlet can give it a local perspective. Local news outlets always appreciate featuring local stories rather than using national content.

Crisis Management 89

Crisis Management Crisis Local System 89

Victorious PR

FEBRUARY 4, 2023

Public relations can help a real estate agent gain exposure by creating positive newsworthy content such as press releases, case studies, success stories, and more. This content can be used to build relationships with local media outlets, increasing the agent’s visibility and creating more awareness of their services.

Real Estate 52

Real Estate Reputation Company Publicity 52

NewsWhip

FEBRUARY 3, 2023

Automotive takeaways Automotive brands were an interesting case study in coverage as individual brands were often dragged into reporting where the brand was mentioned tangentially, as accidents and the trucker convoy in Canada dominated headlines in 2022.

Report 88

Report Brand Branding Automotive 88

Communications Conversations

MAY 12, 2023

Notably: NPR leaving Twitter (my top post in terms of reach) and a wonderful Red Wing Shoes campaign with a local non-profit. Meanwhile, some of my best posts in terms of reach tackled topics that would be relevant to virtually anyone–NPR quitting Twitter, the Red Wing Shoes case study, etc.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

PRSay

SEPTEMBER 12, 2019

I recently participated in a local Chapter workshop where we shared tips for practitioners that offered scads of information and resources that help make our jobs easier and more effective. offers a wide range of programming ideas such as case studies and ongoing education and trainings certain to engage your members.

Ethics 78

Ethics Handbook Case Study Resources 78

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. Case Studies Technology and Crisis Communications' When Victoria’s parents and the hospital realized what had happened, they alerted the authorities.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

PR for Anyone

MAY 22, 2020

CASE STUDY : I was on my local FOX station for my medical boot fashions (www.CastMedicDesigns.com). This type of “drip” campaign will keep you front of mind with a journalist and if they need an expert in your space and they keep seeing you, they will likely use you.

Pitching 130

Pitching Media Google Case Study 130

Stephen Waddington

AUGUST 22, 2018

It developed a new set of principles is intended as an umbrella framework, and the basis of implementing local country codes of conduct. “As The latest initiative has generated significant number of case studies and a variety of teaching resources. Enforcement is a different issue.

Ethics 95

Ethics Education Internal International 95

Prohibition

JULY 7, 2023

Case studies of successful food PR campaigns To get a better understanding of how a food PR agency can drive success for your brand, let’s explore some case studies of successful food PR campaigns: The launch of a new restaurant : A food PR agency was hired to generate buzz and media coverage for the opening of a new restaurant.

Agency 62

Agency Case Study How To Crisis 62

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. This method has been tried and tested in MBA and PR programs alike.

Communications 104

Communications Case Study Training Reputation 104

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Even if a B2B service has helped a smaller up-and-coming brand, it may still be relevant to local press, specialist media, or social discussion groups. Case studies are some of the most powerful tools a B2B company has, and they can be used and repurposed in a variety of ways to fill in those news gaps.

B2B 147

B2B Pitching Case Study Local 147

Stephen Waddington

OCTOBER 13, 2020

Methodology The GCS COVID-19 Communications Industry Report report is based on two sets of evidence: a literature review of more than 50 articles, case studies, opinion articles and research submitted to the project; and interviews with colleagues in senior communication roles.

Report 144

Report Communications Government Crisis 144

Communications Conversations

SEPTEMBER 28, 2021

Very active on LinkedIn and one of THE case studies for larger companies in Minnesota about social media done right by a senior leader. Finally, let’s look at a local exec with a bit smaller following. Based on my research, the answer is a decided ‘no.’ ’ Let’s just look at a few examples.

LinkedIn 120

LinkedIn Case Study Social Media Study 120

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t email an invitation to a local speaking gig. You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

PR for Anyone

SEPTEMBER 1, 2021

And then, on the local level, I want you to think about what’s happening in September. Remember it’s super competitive too for the national publications so you really need to have a niche, a unique selling proposition, something that makes you different from everybody else who’s pitching. It’s back to school.

Pitching 130

Pitching System Google Local 130

Communications Conversations

FEBRUARY 21, 2020

.: Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. We get together every other month to discuss trends, professional development and case studies. This is a group of senior-level communicators at the biggest companies in town (General Mills, Toro, Medtronic, etc.)

Social Media 157

Social Media Media LinkedIn Tourism 157

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. How is your business related to weather, topics, holidays in September. By being timely and relevant you have a much better chance at getting the yes.

Pitching 130

Pitching Television System Local 130

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. However, these all stem from the usual suspects for marketing case studies (i.e. 3 Case Studies where Marketing Profits . Here are a few that I’ve discovered: 1) Case study: Rainbow Play Systems.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website.

Local 52

Local Case Study Nonprofit Healthcare 52