Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. Public relations and marketing communications professionals should actively explore opportunities to forge connections between their brands and dadfluencers.

Brand 55

Brand Branding Instagram Community 55

Critical Mention

JANUARY 29, 2021

But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. It is important to go through and analyze an influencer’s content to know if it can be paired with your brand or product. An engaged audience helps increase brand awareness and potential sales.

Brand 135

Brand Branding How To Radio 135

Bad Pitch Blog

JANUARY 9, 2011

Seek out a reporter on Slideshare, Flickr, YouTube, Facebook, MySpace, LinkedIn or Twitter to learn more about them and connect with them as relevant. Study up on current events…news is media relations jet fuel. But "many brands still puke swag all over bloggers and expect them to clean it up." That''s just skeevy.

Media Relations 104

Media Relations Social Media Media Pitching 104

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 Some companies have even seen upwards of $18 in earned media value. Trust in your Brand. for every dollar invested. Intentional Content.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

JULY 13, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

Instagram 156

Instagram Industry Media Analytics 156

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. These branded accounts furnish a steady stream of self-promotion.

Social Media 109

Social Media Report Survey Media 109

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. UGC is content that another party (who has no affiliation to your brand or business) creates. Food influencers are among the more popular accounts on Instagram, TikTok and YouTube.

Brand 40

Brand Branding Local Instagram 40

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

Brand 103

Brand Branding How To Media 103

Beyond PR

APRIL 26, 2017

This presents a huge opportunity for brands to tell newsworthy stories in a variety of formats; by doing so, they can use content as a tool for building brand credibility and thought leadership, educating and entertaining their audiences and driving the business forward with a carefully considered earned media strategy.

Infographics 72

Infographics Brand Branding Video 72

PRSay

DECEMBER 12, 2018

There are still ways to stand out and get your brand’s great content noticed, and they’re the same established methods communicators have been using forever: Pay to get it in front of audiences. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

Strategy 119

Strategy Pitching Film Advertising 119

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

Radio 59

Radio Pinterest Television Government 59

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Brand humanization. It is essential that brands take advantage of Facebook, Snapchat, and Instagram stories.

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. YouTube has over a billion users, almost one-third of total internet users.

YouTube 136

YouTube Training Video Survey 136

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 160

Social Media Mobile Media Video 160

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. It’s important to remember that journalists and influencers don’t serve a brand’s business objective, they serve their readers. You’re Sponsoring an Event.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Communications Conversations

OCTOBER 19, 2022

It’s not time for most brands to hop on BeReal, but it IS time to pay attention to this growth as a potential platform of the future. We already knew Gen Z had different media consumption habits than older generations, but these stats are pretty shocking–and damning for MSM. 20% said it takes brands 24 hours to do so. . #9

Social Media 68

Social Media Media Video Facebook 68

wiredPRworks

MAY 13, 2022

How social media has evolved and why Allan thinks it’s going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The company has been working to expand beyond media monitoring too.

Instagram 138

Instagram Technology Resources Employee 138

Critical Mention

AUGUST 7, 2020

In recent months, Padhye was also one of the principles responsible for adding thousands of YouTube channels to Critical Mention’s media monitoring capabilities. . It is also another important milestone in our growth as a company and the evolution of our Earned Media Suite.” . About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Shift Communications

JULY 19, 2017

woke up and saw a Shark Week promo as he waited for a video to load on YouTube. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week.

Case Study 118

Case Study Crisis Management Crisis Study 118

Presspage

AUGUST 20, 2019

This begins with a strategic, prioritized approach to securing earned media. Earned media is exposure won through media relations : news coverage on- and offline, op-eds, blogs, podcasts, and media discussion of your brand. Shared media often refers to social, user/consumer-generated content.

Media 74

Media SEO Resources YouTube 74

Critical Mention

OCTOBER 21, 2020

NEW YORK — Critical Mention, the leading earned media platform, today announced the addition of Podcast Monitoring to its Earned Media Suite. The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts.

Radio 78

Radio YouTube Engineering Technology 78

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Critical Mention

MARCH 17, 2022

The key to influencer marketing is to find influencers that align with your brand and its message. This will set your brand up for reaping the benefits of collaborating with social influencers. If anyone’s likely to start a trend, it’s definitely a social media influencer. Build Brand Credibility. Increase Sales.

Social Media 144

Social Media Media SEO Instagram 144

Waxing UnLyrical

DECEMBER 4, 2018

Influencer marketing has been around for over a decade with the rise in popularity of YouTube. In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. So, what is influencer marketing?

Trends 77

Trends Marketing Real Estate Public Affairs 77

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Another example is the YouTube brand safety crisis. The story of major brands finding their ads featured along side extremist propaganda and pornography has been going on for many months. So subject-matter experts in the many segments of ad tech had multiple opportunities to offer expert commentary as the story evolved.

Pitching 136

Pitching Media Privacy YouTube 136

NewsWhip

JUNE 2, 2021

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm.

Media 88

Media Data Reddit Crisis 88

Ethical Voices

OCTOBER 16, 2023

We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today. I think we all do as public relations professionals, and that just how easy it is to spread misinformation and how quickly that can spread.

Ethics 80

Ethics Data Crisis Apparel 80

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing.

Company 96

Company Marketing Social Media Analytics 96

Waxing UnLyrical

OCTOBER 4, 2017

So the “president of international” of one of the biggest agencies in the world (WE is how Waggener Edstrom rebranded itself a couple of years ago) is essentially telling PR to step back into its media relations box and ignore pretty much EVERYTHING we KNOW about smart comms in the digital age. ” JC, Alan.

Internal 43

Internal International YouTube Nonprofit 43

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media.

Comparison 120

Comparison Television Print Social Media 120

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. Until next time! Critical Mention.

Sports 80

Sports Hotels Reputation Construction 80

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. The New Rules of Marketing & PR. Future PRoof Podcast.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. It’s easy to feel defensive when someone publicly criticizes your brand. Always Listen.

Publicity 105

Publicity Radio Sports Small Business 105