Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 174

Reddit Software B2B Technology 174

Burrelles Fresh Ideas

JULY 11, 2023

You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.” Public relations and marketing communications professionals should actively explore opportunities to forge connections between their brands and dadfluencers.

Brand 55

Brand Branding Instagram Community 55

Buchanan PR

OCTOBER 5, 2023

As media professionals, we can’t help but take a look at the buzz surrounding the popstar and wonder: what can we learn from the cultural phenomenon that is Taylor Swift’s empire? More than that, brands are jumping on the Taylor Swift train as well. Heinz Ketchup isn’t the only brand to hop on the “seemingly ranch” bandwagon.

Strategy 80

Strategy Media Viral Trends 80

prTini

SEPTEMBER 5, 2014

Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. Want to Go Viral? Brand Anonymity is Dead: Meet Community Manager 2.0. The post The Difference Between PR and Media Relations + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Polaris

NOVEMBER 29, 2014

After all, if your agency sends a poorly planned pitch, your brand looks bad, too. Here are 4 questions every marketer needs to ask their public relations firm to avoid a blogger outreach snafu: 1: Do You Have A Blogger Outreach Policy? If a blog doesn’t disclose relationships with the brands they review, your firm should avoid it.

Policies 181

Policies Marketing Viral Pitching 181

Flack's Revenge

MARCH 8, 2018

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. Despite the imperative to get more data-driven, I was just not getting it.

Data 159

Data Media Software Viral 159

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them.

Small Business 168

Small Business SMB Local Viral 168

Landis PR

JANUARY 8, 2024

Apparently, he also had to dispose of the platform’s most valued, and valuable asset, its brand name. Corporations have paid untold millions to branding and marketing gurus to achieve a fraction of this success. It’s worth noting that Coke is not a verb nor an adjective, just a noun.)

Film 59

Film Twitter Viral Social Media 59

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy.

Consumer 83

Consumer B2C Viral Fashion 83

ImPRessions - Crenshaw Communications

JUNE 14, 2016

Here are some tips, garnered from past brand campaigns, for winning positive PR for dad’s big day. Smart media relations pros know stories are richer — and more likely to earn coverage — when they feature real people who win our hearts and minds. Use real-life people in your campaigns. Get emotional.

Retail 120

Retail Viral Video Pitching 120

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Too often, new business owners make the mistake of committing to their brand name before researching available domain names. agency, media and.

Travel 281

Travel Technology Conference LinkedIn 281

Burrelles Fresh Ideas

DECEMBER 12, 2023

The elves were busy putting the finishing touches on the toys, and the reindeer were practicing their takeoffs and landings, but Santa had a different kind of sleigh-related concern on his mind. In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast!

Social Media 79

Social Media Trends Crisis Crisis Management 79

Cision

MARCH 30, 2016

Is there a difference in how you approach PR for these organizations versus for other brands? With brands, it’s similar in the fact that you always want to have a campaign you are working on – you don’t want to just be shooting in the air. What are the best tactics for brands to get more media coverage? Be fearless.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. Goodbye, knighthood.

Social Media 71

Social Media B2C Viral Trends 71

PRSay

APRIL 6, 2018

Viral videos. Brand misjudgments. So while many of the time-tested media relations rules still apply, there are new areas of focus for communicators: Validating “truth and facts” has become more urgent. This post is brought to you by RockDove , a proud sponsor of PRSA. United Airlines. Wells Fargo. Cyber thefts.

Crisis Management 107

Crisis Management Crisis Airlines Viral 107

5W PR

MAY 18, 2018

In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing. They create experiences where users are able to interact with the brand in person and discover what they’re all about. 1. It Generates Unique Content.

Company 96

Company Marketing Social Media Analytics 96

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels.

Strategy 78

Strategy Media Storytelling Pinterest 78

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? These events, if not managed properly, might have a detrimental impact on the company’s brand. Prohibition PR handle media relations. Even the company’s bottom line might be affected.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Flack's Revenge

MARCH 21, 2018

So within a matter of minutes of publication, we’ll have an idea of what’s pre-viral, as it were, what everyone’s going to be sharing in the next few hours.

Data 136

Data Pinterest Viral Facebook 136

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. If you want editorial coverage for your cereal brand, first target the media who typically write about food. It’s possible to get media to cover a story that’s unrelated to their beat, but it’s tricky. Media Relations'

Banking 100

Banking Media Local Survey 100

5W PR

APRIL 5, 2020

A newsworthy story generates massive pickup throughout the media. ‘Viral’ would be another word that can be used in place of newsworthy. In the field of Public Relations, there is one cardinal rule; whatever steps you take in creating spin or buzz, it has to be picked up by the press. Timeliness.

Crisis 78

Crisis Viral Pitching Report 78

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Julie Staadecker, Account Director. Client: McDonald’s. Client: Blink.

Print 60

Print Media Travel Wireless 60

PRSay

DECEMBER 18, 2019

The NBA’s far harsher Chinese-language statement, which it posted on the Chinese social media site Weibo , said the NBA was “extremely disappointed” in Morey, and called his remarks “inappropriate.”. Ryan, APR, is the media relations and content supervisor at Goldberg Segalla, a law firm with over 400 attorneys and 22 offices in the U.S.

Corporate 81

Corporate Crisis Management Crisis Government 81

Mora Communications

OCTOBER 13, 2017

When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds. There is no better source for organically marketing your brand (i.e your law firm).

Advertising 40

Advertising Advertising Television Viral 40

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Focus everything for the news media on one shot, one image, one moment.”

Viral 88

Viral Marketing Guidelines Local 88

ImPRessions - Crenshaw Communications

JUNE 8, 2022

What PR Is: Media relations. PR has been seen as media relations by many. The two should also collaborate on brand messaging well in advance of the start of a PR program. Since the explosion of social media, PR professionals have seen it as a key component to any successful campaign.

Publicity 334

Publicity Advertising Advertising Leadership 334

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. But is newsjacking still the right move for your brand? Think first about whether it’s something that would be related to your brand.

Ethics 101

Ethics Trends Social Media SEO 101

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Branded hashtags drive discovery.

B2B 310

B2B Video Creativity Social Media 310

Sword and the Script

AUGUST 11, 2020

The question as to whether or not brands should take a stand on politics comes up over and over again. click image for higher resolution) Those that said the media is “always” objective: Mistakes maybe; not bias. Those that said the media is “sometimes” objective: Politics on the sleeve. “ Experience matters.

Survey 155

Survey Data Media Ethics 155

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR Conversations

APRIL 27, 2015

Which real, historical or fictional person or brand would you like to give a reputation makeover? Just about anyone who has been wrongfully accused and dragged through the mud, particularly by the media. Currently he manages public relations for the Canada-Newfoundland and Labrador Offshore Petroleum Board.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Which real, historical or fictional person or brand would you like to give a reputation makeover? Just about anyone who has been wrongfully accused and dragged through the mud, particularly by the media. Currently he manages public relations for the Canada-Newfoundland and Labrador Offshore Petroleum Board.

Film 40

Film Crisis Communications Ethics Crisis 40

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year.

Fashion 255

Fashion Reputation Social Media Brand 255

5W PR

OCTOBER 21, 2019

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms.

Agency 74

Agency Marketing Analysis Viral 74

Waxing UnLyrical

JULY 30, 2014

There is no consideration of how the customer comes to understand and relate to the brand, nor does it account for the additional bandwidth that this growth requires and the new constraints this adds to existing structures. Even the Airbnb example leaves out what happens when the organization rolls out a new brand that misfires.

Viral 100

Viral Community Nonprofit Social Media 100