Branding Crisis Communications Media Relations Viral 
Prohibition
JANUARY 24, 2022
Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. What causes a crisis to go viral?
Newsfile
FEBRUARY 28, 2024
Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Impressions : The total potential views of media content. What is Social Media Monitoring? news articles).
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Sword and the Script
APRIL 2, 2024
Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.
Prohibition
JANUARY 14, 2022
But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan? What is Consumer Sentiment?
PRSay
APRIL 6, 2018
Viral videos. Brand misjudgments. From a crisis management point of view, 2017 had it all! So while many of the time-tested media relations rules still apply, there are new areas of focus for communicators: Validating “truth and facts” has become more urgent. United Airlines. Wells Fargo. Cyber thefts.
5W PR
APRIL 5, 2020
A newsworthy story generates massive pickup throughout the media. ‘Viral’ would be another word that can be used in place of newsworthy. In the field of Public Relations, there is one cardinal rule; whatever steps you take in creating spin or buzz, it has to be picked up by the press. Timeliness.
PRSay
DECEMBER 18, 2019
The NBA’s far harsher Chinese-language statement, which it posted on the Chinese social media site Weibo , said the NBA was “extremely disappointed” in Morey, and called his remarks “inappropriate.”. Ryan, APR, is the media relations and content supervisor at Goldberg Segalla, a law firm with over 400 attorneys and 22 offices in the U.S.
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