prTini

SEPTEMBER 5, 2014

Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. Want to Go Viral? Brand Anonymity is Dead: Meet Community Manager 2.0. What Your Media Contacts Want You To Know Before You Send Them a Pitch. Public Relations' 25 Ways to Tighten Your Writing. S ign up today !

Media Relations 49

Media Relations Case Study Viral Instagram 49

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. Is there a difference in how you approach PR for these organizations versus for other brands? What constitutes a successful pitch? Be fearless.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy.

Consumer 83

Consumer B2C Viral Fashion 83

ImPRessions - Crenshaw Communications

JUNE 14, 2016

Here are some tips, garnered from past brand campaigns, for winning positive PR for dad’s big day. Smart media relations pros know stories are richer — and more likely to earn coverage — when they feature real people who win our hearts and minds. Use real-life people in your campaigns. Get emotional.

Retail 120

Retail Viral Video Pitching 120

5W PR

APRIL 5, 2020

A newsworthy story generates massive pickup throughout the media. ‘Viral’ would be another word that can be used in place of newsworthy. In the field of Public Relations, there is one cardinal rule; whatever steps you take in creating spin or buzz, it has to be picked up by the press. Be Ahead of the Pitch.

Crisis 78

Crisis Viral Pitching Report 78

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Taylor Smith, Account Manager. Client: Blink. Cassandra Faro, Account Executive.

Print 60

Print Media Travel Wireless 60

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. If you want editorial coverage for your cereal brand, first target the media who typically write about food. It’s possible to get media to cover a story that’s unrelated to their beat, but it’s tricky. Many companies use surveys and research to interest the media.

Banking 100

Banking Media Local Survey 100

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. But is newsjacking still the right move for your brand? Think first about whether it’s something that would be related to your brand.

Ethics 102

Ethics Trends Social Media SEO 102

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year.

Fashion 255

Fashion Reputation Social Media Brand 255

Bad Pitch Blog

JANUARY 28, 2011

The upshot of this We The Media paradigm is that as The New York Times shrinks to matchbook size, anyone with tech capabilities can deliver stories, unfiltered, to whoever wants them -- a sure threat to the erstwhile big guys, and one with significant implications for those of us who practice what used to be called "media relations."

Pitching 109

Pitching Viral Writing Blogging 109

Flatiron Communications

NOVEMBER 14, 2014

Five months ago, The Times reported: “Niche says that it has close to 3,000 social media accounts, with a total reach of 500 million followers. The agency has worked with roughly 70 brands, including Home Depot, General Electric and Gap Kids.” PR social media Time shifting Weber Shandwick'

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Five months ago, The Times reported: “Niche says that it has close to 3,000 social media accounts, with a total reach of 500 million followers. The agency has worked with roughly 70 brands, including Home Depot, General Electric and Gap Kids.” PR social media Time shifting Weber Shandwick'

Media 28

Media Mobile Pinterest Journalism 28