Remove Branding Remove Marketing Remove Storytelling Remove Viral

Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Content Marketing Assets: *NEW!*Audio

‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay

PR Daily

Jefferies predicts that by 2040, the alternative meat market could generate $240 billion in annual revenue globally. Related reading: Forever 21 files for bankruptcy, McDonald’s tests meatless option, and email’s the go-to for ‘conversational marketing’.

Viral 108

7 hints to help create viral content

PR Daily

All content marketers are hoping to have that rare success where your creation is shared again and again on social media. If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content?

Viral 168

Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). Blue Bell faces viral challenge meltdown. Make sure your crisis response plan is ready for an unwanted viral moment.

Viral 137

Nike’s ‘Betsy Ross’ sneaker, Amazon exec’s viral clapback and an influencer tirade

PR Daily

Ultimately, Nike acted on Kaepernick’s concerns to distance itself from ties to racism and white nationalism, highlighting the crucial role diversity can play in marketing decisions. What influencer marketing will look like in 2019.

Viral 141

Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

For a brand obsessed with speed, a few more specifics might have helped set the stage for a more compelling story. Related reading: 6 tips for brand managers shutting down a product or business. 5 new ways to tell your brand story. 25 great tactics for promoting your brand.

Viral 116

10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. Dove markets its DermaSeries line in a low-key fashion, offering online snapshots and stories of real customers who’ve benefited from its products.

Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

Lisa McKnight, Barbie’s senior vice president and global brand general manager, told USA Today that the career was selected after the company learned that only 33% of sitting U.S. The most effective tool for brand managers is the referral from a friend or family member.

Viral 119

Going Viral Is Not a Video Strategy

Contently - Strategy

This story is all too common for marketers. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Everyone from big brands to middle schooler vloggers flood the space with content. Content Marketing video YouTube

Viral 105

7 hints to help create viral content

PR Daily

If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? Online marketing guides constantly repeat one thing: The attention span of the audience is not that great. Storytelling is.

Viral 130

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. The more brand managers saw these speedily produced videos gaining views, the more they wanted to replicate that success.

Viral 124

5 ways to translate your storytelling to PR

PR Daily

The world’s best communications pros are also some the best storytellers. They can translate a brand’s message into engaging and thought-provoking videos, articles, infographics and blog posts. This infographic from Ketchum University explains how to tell branded stories.

5 Ways To Nail Your Brand Story

ImPRessions - Crenshaw Communications

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal.

Brand 202

Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. Here are today’s top stories: Victoria’s Secret marketing chief departs after transgender model is hired.

Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

What Makes A Brand Story Authentic?

ImPRessions - Crenshaw Communications

Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? Revisit the brand’s roots.

Brand 170

5 lessons in virality from 'Saturday Night Live'

PR Daily

Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1. Consumers love a good throwback, which is why Jimmy Fallon’s “Saved By the Bell” skit went viral and Coke’s Surge supply sold out in record time when the brand brought it back on Amazon.

Viral 131

Content marketing and brand journalism best practices

PR Daily

Want to boost your brand’s reputation and turn your organization into an authoritative industry voice? You need content marketing and brand journalism. Shift storytelling from being all about you to being all about your customers.

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

s streaming service, Disney+, released a now viral Twitter thread, touting its lineup coming to the service: It. Deloitte just released its 2020 Global Marketing Trends report, which focuses on seven elements that bring “authenticity to our digital age.”

Storytelling Returns to Marketing

David PR Group

What do every great movie, book and marketing campaign have in common? Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc.

Forever 21 files for bankruptcy, McDonald’s tests meatless option, and email’s the go-to for ‘conversational marketing’

PR Daily

To adapt, marketers must work to create engaged online communities. Drift and Survey Monkey have released the 2019 State of Conversational Marketing Report , which shows that even though consumers say email is dead, 33% use it more often than they did last year.

Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding.

Brand 170

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Also: Influencer marketing’s effectiveness by generation, Arby’s pop-up sandwich store, Airbnb responds after tragic house party deaths, and more. Here are today’s top stories: Marketers serve up tweets on #NationalSandwichDay. Infographic: The benefits of purpose-driven marketing.

3 visual marketing tips for brand managers

PR Daily

It’s getting harder to attract and engage audiences on social media—because of the vast number of brand managers flooding social media channels with lackluster content. Visual storytelling can help you cut through the competitive clutter.

Brand 170

How to Build Brand Awareness & Thought Leadership

Contently - Strategy

By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it.

Starbucks uses ‘Game of Thrones’ gaffe to lift its brand

PR Daily

The coffee chain trended worldwide on Twitter and garnered several headlines after viewers of HBO’s hit show claimed the brand’s classic cup made an appearance in Westeros. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Brand 166

How to use food imagery to grab a bigger slice of the PR pie

PR Daily

The campaign went viral, and IHOP sold four times as many burgers as a result. Cosmetics brands , for instance, have been using food names, scents, and imagery to sell blush, lipstick and mascara to women worldwide for decades.

CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

— Wegmans Food Markets (@Wegmans) September 5, 2019. Why you should care: Organizations must be aware of political and social issues that might affect their brand images, however unrelated to their products or services. 3 ways marketers can improve customer experience.

Tasteless PR tactics after the Gilroy shooting, top PR tools, and Google honors ADA with giveaway

PR Daily

Good morning, PR pros: A viral Twitter thread is making the rounds online as people share their favorite mashups from creator Lewis Wake. To observe D-Day anniversary, brand managers lean toward reverence. Related reading: 5 crucial elements of brand storytelling.

Google 134

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

The video is a great example of the power of storytelling—along with a reminder to emphasize authenticity in your tales. How can you make your storytelling efforts more authentic and meaningful? 7 hints to help create viral content. Also: Google’s tribute to B.B.

Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

PR Daily

The offering aims to boost slumping beer sales, but it raises the question: What’s too far outside the box when you’re trying to revive a tired brand? Why you should care: Engaging in unethical PR and marketing behaviors will come back to haunt your organization’s reputation.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. Also: How artificial intelligence is changing transcription, Nike chief sidesteps doping scandal, and PR pros’ favored platforms for video.

Ethics 127

Don’t make these marketing blunders on social media

PR Daily

The smallest of factors could mean the difference between a viral post and a dead tweet. Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? Isolating social media marketing.

Google algorithms favor original news, Popeyes’ ‘BYOB’ invite lays an egg, Amazon crowdsourcing Alexa answers

PR Daily

It also could cause backlash as both news media outlets and branded publications fight to get their content seen in consumers’ search results. Why you should care: When appropriate, approach unexpected PR and marketing moments with humor and creativity.

Google 116

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

Also: A rogue guest struts Chanel’s Paris runway, Instagrammers swoon for ‘heart-eyes’ emoji, what the tough IPO market means for PR pros, and more. The company held a flashy press event to bolster its reputation and market position , but many critics still aren’t ready to buy in.

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Creativity helps express company values in a distinct brand voice.

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. But, it takes strategic insight and smart planning to communicate a brand’s history well. Another great example of digitized history comes from the 162-year-old Levi Strauss brand.

3 places to find fresh ideas

PR Daily

Whether it’s pitching an ad campaign to a new client or rejuvenating a stale marketing content strategy, the end product will only be as good as the brainstorm that birthed it. One example is Denham, a blue jeans brand that prides itself on their attention to product detail.

Viral 169

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? More than half (52%) of marketers know their sales cycles are at least three months long, so much of the ROI measured doesn’t include leads that converted into customers.