5 crucial elements of brand storytelling

PR Daily

Just like a child does not want to hear branded content, neither does your customer. Of course, that’s one of the most challenging parts of a communicator’s job—telling a story about a brand, but it doesn’t have to be that hard. The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you.

Storytelling in Digital Marketing

Ronn Torossian

Storytelling is one of the founding concepts of marketing. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Business PR Firm Ronn Torossian 5WPR CEO For Immediate Release book Insights MARKETING PR Agency Public Relations Strategy

Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Content Marketing Assets: *NEW!*Audio

Call for speakers at our Brand Storytelling & Content Marketing Conference

PR Daily

Present a sponsored speaking session at our event in Disneyland to connect with your target audience and boost your brand. Calling all content marketing, PR, social media and video experts! Marketing flyer in attendee folders. Marketing flyer in attendee folders.

Harness the Power of Visual Storytelling

ReimaginePR

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling?

6 ways to up your storytelling game

PR Daily

You’ve launched a brand journalism site. Welcome to brand journalism 2.0. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Brand journalism 2.0 In brand journalism 2.0, Here’s a good news story—and a not so good one—both broken by the news team at Blue Sky, the brand journalism site for the Pittsburgh International Airport.

10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. Dove markets its DermaSeries line in a low-key fashion, offering online snapshots and stories of real customers who’ve benefited from its products.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Onclusive

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. Basically, the whole company sees how you’re doing in marketing every hour of every day.

R.I.P. storytelling—storycrafting is where we should focus now

Agility PR Solutions

It probably explains why “brand story” has become one of the top buzzwords for marketing in 2019. After all, a brand story is supposed to […]. The post R.I.P. storytelling—storycrafting is where we should focus now appeared first on Agility PR Solutions.

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8. Content Marketing Social Media Storytelling digital marketin

How to generate authentic brand advocacy from your employees

PR Daily

They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Consumers trust personal connections more than brand marketing or promotion.

A Colorado university’s robust storytelling turns heads

PR Daily

Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia.

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures.

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How to reduce brand dilution with better stories

PR Daily

How can storytelling help preserve your brand’s value? New research suggests you must protect your brand voice internally to stick out from the crowd. My company recently partnered with FocusVision to study brand dilution in more depth.

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How to Get Your Brand Noticed in a Crowded Market

ReimaginePR

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Let’s discuss the best strategies to get noticed by the right audience for your brand.

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5 aspects of storytelling brands often miss

PR Daily

When I read “ The Bedtime Test of Content Marketing and PR ” by Shift Communications Vice President Christopher Penn , I laughed out loud. In my book " Spin Sucks ," I write about how important it is to think about your brand storytelling like you would a novel.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. Why Storytelling is So Effective. Guinness is a brand who knows the power of emotional storytelling. Guest Post by Matt Press.

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Is your brand a non-profit looking for funds?

Should We be Storytelling or Story Making?

The Proactive Report

Every PR practitioner has had it drummed into them that we should be telling our brand’s story. Yet when we tell a brand story we tend to get so focused on ourselves that we lose sight of the power of engaging the audience and letting them into the story.

Starbucks reveals why brands should lead with values

PR Daily

Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Starbucks has had years of practice responding to polarized criticism of its brand.

3 approaches to effective brand storytelling

PR Daily

Pareidolia is the perception of meaning or significance in an object (normally an image or sound) where none exists, and it''s crucial to effective brand storytelling. Pareidolia is all about storytelling. Brand storytelling is framing.

How Brands Create Fans

ImPRessions - Crenshaw Communications

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. What about more mundane brands and businesses?

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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Guitar Center: Content Marketing and Storytelling at Their Best

Polaris

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Content Marketing It’s no small feat.

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors.

Instagram’s sagging engagement, LinkedIn’s new marketing tools, and Google’s revamped news section

PR Daily

Related reading: Instagram enables marketers to boost influencers’ sponsored content. Survey: Micro-influencers offer big rewards for brand managers. The tools are labeled as objectives to help marketers meet business goals.

How voice technology could transform PR and marketing

PR Daily

Brand managers might look no farther than their smartphones or in-home virtual assistants for the next wave in storytelling, spoken search and other business components. Voice marketing has the potential to transform what we do as profoundly as digital and social media did.

Tips for effective storytelling

PR Daily

With information overloading our daily lives, one vital aspect of our profession is often overlooked: storytelling. An emphasis on good storytelling techniques can be the difference between becoming part of the noise or rising high above it.

Coming Up with a Voice for Your Brand that Stands Out

ReimaginePR

The market is crowded and noisy. A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. Your brand voice is not the message.

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Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. In Social Media Marketing, You Get What you Give.

Zappos embraces brand storytelling with #ImNotABox campaign

PR Daily

RELATED: Produce content that boosts lead gen, brand awareness and reputation. Zappos’ marketing team also released a short film titled “Box Home” to coincide with the campaign: Brand managers should take note.

Improve Brand Storytelling by Making Your Audience the Main Character

Cision

When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands is not a new idea, but the advent of social media has given businesses new ways to get those stories to potential customers.

3 insightful ways consumer researchers can master storytelling

Agility PR Solutions

Consumer market research is an essential tool to build and differentiate brands and drive innovation. The post 3 insightful ways consumer researchers can master storytelling appeared first on Agility PR Solutions.

How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Marketing? The new continuous storytelling cycle.

The Power of Storytelling in PR

Cision

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. So, how do you do this with your brand?

5 Ways To Nail Your Brand Story

ImPRessions - Crenshaw Communications

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal.

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The Essential Components of Your Video Marketing Strategy

ReimaginePR

Are you using video as a part of your marketing strategy? Here’s how to use it to your brand’s advantage: Click To Tweet. Video plays an essential role in your marketing strategy. Let’s talk about why video is so effective and how to make it work for your brand.

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Storytelling vital to earning employee trust, says journalist Soledad O’Brien

PR Daily

Learn from ‘struggling’ media outlets, and focus on storytelling, trust and transparency if you want to engage colleagues, the award-winning reporter advises at IABC’s World Conference. Without trust, even deft storytelling will fail.

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. If you hear crickets when you tell your brand’s story, don’t give up just yet.