Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling.

7 hints to help create viral content

PR Daily

If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? For long-form content to go viral, it has to be perfectly formatted. Be a good storyteller.

Viral 165

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay

PR Daily

Starbucks reveals why brands should lead with values. Brian Pittman spoke with Cisco’s senior social media and talent brand manager, Carmen Collins, about how to advocate for bigger social media budgets. Brand managers voice support on #WorldMentalHealthDay.

Viral 90

10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. The post 10 spellbinding examples of social media storytelling appeared first on PR Daily.

7 hints to help create viral content

PR Daily

If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? For long-form content to go viral, it has to be perfectly formatted. Be a good storyteller. Storytelling is.

Viral 129

Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow

Sword and the Script

Can a good story create value for a brand? While I look for my next gig, I’m doing some consulting for a range of different companies helping to set their brand strategy and developing plans for them to attack their respective markets. From your perspective what is storytelling?

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

However, as one Twitter user pointed out, the backlash caused Peloton to trend and delivered additional video views and media coverage: If you really think the "creepy" Peloton commercial is going to hurt their brand, you probably shouldn't be in marketing.

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

The rest of you were split: Twenty-three percent said using terms such as “yet” is never a good look for a brand manager, while 20% said it’s a welcome addition: When is it OK for social media teams to use memes and/or trending slang (such as "yeet?").

Viral 88

Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

For a brand obsessed with speed, a few more specifics might have helped set the stage for a more compelling story. Related reading: 6 tips for brand managers shutting down a product or business. 5 new ways to tell your brand story. 25 great tactics for promoting your brand.

Viral 97

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. The more brand managers saw these speedily produced videos gaining views, the more they wanted to replicate that success.

Viral 124

5 lessons in virality from 'Saturday Night Live'

PR Daily

Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1. Consumers love a good throwback, which is why Jimmy Fallon’s “Saved By the Bell” skit went viral and Coke’s Surge supply sold out in record time when the brand brought it back on Amazon.

Viral 131

5 Ways To Nail Your Brand Story

ImPRessions - Crenshaw Communications

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal.

Brand 202

Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. Report: All kinds of diversity are essential to brand reputation.

What Makes A Brand Story Authentic?

ImPRessions - Crenshaw Communications

Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? Revisit the brand’s roots.

Brand 162

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

YouTube, Facebook and Twitter removed a viral video published by Breitbart News that shows a group from America’s Frontline Doctors making claims about COVID-19 in front of the U.S. Survey findings will be released at Ragan’s Brand Storytelling During a Crisis Virtual Conference, Aug.

Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding.

Brand 162

Brand journalism metrics surge during pandemic

PR Daily

No one’s doing this better than the vibrant brand journalism platforms owned and operated by companies across the spectrum. Brand journalists are delivering relevant, timely and insightful stories to their audiences every day. Brand Journalism The Consultant is In

5 ways to translate your storytelling to PR

PR Daily

The world’s best communications pros are also some the best storytellers. They can translate a brand’s message into engaging and thought-provoking videos, articles, infographics and blog posts. This infographic from Ketchum University explains how to tell branded stories.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity.

Google 109

Storytelling Returns to Marketing

David PR Group

We can make our own videos which can “go viral” and reach millions of eyeballs. I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling.

Content marketing and brand journalism best practices

PR Daily

Want to boost your brand’s reputation and turn your organization into an authoritative industry voice? You need content marketing and brand journalism. Give your organization the upper hand in content and learn how to: Blast away barriers to great storytelling in your organization.

How to Build Brand Awareness & Thought Leadership

Contently - Strategy

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. In 2010, Michael Dubin used to work at Time Inc.,

Insights from Ragan’s Salary Survey, fashion school makes changes to quell outrage, brands court favor with exclusive items

PR Daily

The decision came after the school apologized for the incident, which went viral after one of the show’s models refused to wear the accessories, which included exaggerated red lips and large black ears: Disgusting. Wondering how to make your brand stick out in a crowded environment?

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. But, it takes strategic insight and smart planning to communicate a brand’s history well. Another great example of digitized history comes from the 162-year-old Levi Strauss brand.

Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). Blue Bell faces viral challenge meltdown. Make sure your crisis response plan is ready for an unwanted viral moment.

Viral 128

Starbucks uses ‘Game of Thrones’ gaffe to lift its brand

PR Daily

The coffee chain trended worldwide on Twitter and garnered several headlines after viewers of HBO’s hit show claimed the brand’s classic cup made an appearance in Westeros. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Brand 161

Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. However, this viral moment is a missed opportunity for Panera, especially with its decision to dismiss the employee.

Crisis 165

Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

But don’t simply post a link on your Facebook page and expect for it to go viral. If you haven’t already, you’ll need to make a shift in your thinking: from self-focused (here’s what our brand can do) to audience-focused (here’s what you can do with our brand/ product/ information).

Nike’s ‘Betsy Ross’ sneaker, Amazon exec’s viral clapback and an influencer tirade

PR Daily

Impress your boss: Content creators and social media rock stars can boost your brand and put your name in front of new audiences, but only if they fit your brand image and make sense for your digital PR and marketing goals.

Viral 120

Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto

Beyond PR

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling.

How the world’s top brands tell their stories

PR Daily

So what sets apart the articles and videos that go viral and capture the attention of millions worldwide? They’ve been using storytelling techniques to produce content that wins outstanding engagement from global audiences.

During COVID-19, some business owners are their own worst enemy

PR Daily

So many companies have undone all the good work done by their PR agencies and gone viral for the wrong reasons. Cineworld is a brand whose reaction sticks out for all the wrong reasons. It’s not just household names and global brands, but smaller companies too.

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Creativity helps express company values in a distinct brand voice.

How to manage your COVID-19 response

PR Daily

Kim Markus will share tips on how to bypass the negative media cycle with your own social media outreach, monitor platforms to catch brand issues early, and quickly shoot and share updates on channels like YouTube and TikTok.

How To 145

3 visual marketing tips for brand managers

PR Daily

It’s getting harder to attract and engage audiences on social media—because of the vast number of brand managers flooding social media channels with lackluster content. Visual storytelling can help you cut through the competitive clutter.

Brand 170

Brand Strength and the Political Media War

Mark My Words

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. They did : in the form of a viral hashtag that has seen The Sun ridiculed for the premise of its campaign, #TheSunLogic.

Brand 132

Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

Lisa McKnight, Barbie’s senior vice president and global brand general manager, told USA Today that the career was selected after the company learned that only 33% of sitting U.S. The most effective tool for brand managers is the referral from a friend or family member.

Viral 97

4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich

PRSay

Two years later, Popeyes chose to debut its chicken sandwich announcement with a video from Sweet Dixie Kitchen, where they would give a preview of the sandwich, giving an in-depth and viral feel to the announcement. Each one of those viewers now knows more about Popeyes’ brand.