Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies.

Comparison 296

Comparison Advertising Advertising Reputation 296

PRSay

APRIL 5, 2023

My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. Many consumers buy CBD products online.

Survey 86

Survey Measurement Employee Retail 86

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. We’ve embraced the PESO model of content. Positive press drives SEO.

SEO 227

SEO Agency Reputation Policies 227

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are.

Marketing 244

Marketing Facebook Social Media Community 244

Communications Conversations

JANUARY 30, 2020

This year’s edition made its debut two weeks ago as I presented at the Communicators Connect group in St. As I look ahead to 2020, I saw nine realistic social media trends ahead: 1 – Brands will have to better prepare for the Internet Flash Mob. 7 – Internal influencers > external influencers. Louis Park.

Social Media 139

Social Media Trends Media Internal 139

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

The ploy generated lots of coverage because it cleverly reinforced the Payless brand promise of decent style for a great price, positioning it as an authentic value. It’s not enough to have lots of followers or to offer a superficial fit with a brand. Another common pitfall for brands is correlating influence with audience size.

Fashion 180

Fashion Instagram Measurement YouTube 180

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. We hope you find this beneficial.

Ethics 97

Ethics Crisis Transportation Airlines 97

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. Even consumer brands need to position themselves and their companies as leaders. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

Stern + Associates

JUNE 22, 2023

His research and engaging lessons reveal that an organization’s communication team is a vital management function that executes strategy and builds the corporate brand. In it, he describes how a corporate communication department serves as the umbrella for media relations, crisis communication, internal communication and investor relations.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Now is an excellent time to review marketing plans and brand goals to make appropriate tweaks. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Or maybe a commentary on millennials for a B2B brand – the possibilities are numerous.

Analytics 130

Analytics Pitching Internal International 130

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It aims to communicate with these groups to create a favourable overall company image. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 101

Tools Survey Pitching Analytics 101

Sword and the Script

JUNE 30, 2021

Karen and Shonali were part of a group of six contributors to the survey and report. Brands taking stands on political or social issues. There’s greater support among communicators for brands to take a stand on social issues versus political issues. Making an effort to measure is half the battle. Blog: What is PR?

Survey 122

Survey Communications Ethics Measurement 122

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Shift Communications

FEBRUARY 8, 2022

The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. Whatever you share will be a lasting reflection of the brand. The findings? The findings?

Employee 78

Employee Leadership Consumer Internal 78

Stephen Waddington

JANUARY 10, 2019

That said Twitter is a good place to seek out real-time information on an organisation, brand, market or issue but data should be filtered against your audience profile, and cross referenced against other data sets. The paper, written by an international multi-disciplinary group, examined a variety of techniques.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Presspage

FEBRUARY 8, 2024

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. In ticking these boxes, few tools are more valuable than a digital newsroom.

Report 109

Report Government Financial Trends 109

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. It’s known as a European brand and we’re here in the U.S. Back in the day, way, way back, there was internal communications, there was external communications.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. But VW was not deterred by this.

Automotive 95

Automotive Study Report Transportation 95

Stephen Waddington

OCTOBER 20, 2020

It’s a group created by Hard Numbers’ founder Daryl Sparey. Members range from one person organisations to founder teams, and agencies already scaling to subsidiaries of international firms. Innovative propositions This group of entrepreneurs have all spotted opportunities either to create a new agency proposition or work smarter.

Agency 117

Agency SEO Groups Energy 117

Burrelles Fresh Ideas

MAY 14, 2024

Closed captions are ideal for use in accessibility measures. It is more about delivering important information more simply and understandably for different groups of people. Keeping up with the latest social media dialogue about your brand or business is crucial in PR. There are two types of captions: open and closed.

Social Media 93

Social Media Media Video SEO 93

Onclusive

JUNE 28, 2017

If we simply look at pure measurement of just reach, for example, without data analysis of who, what, when, where, and how we reached them – and what the engagement rate is – , it does nothing to inform decisions in the future,” said Don Branch, vice president of strategic marketing for 3M. . Have you already worked on a lengthy report?

Report 150

Report Marketing Guidelines Internal 150

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well. Media Coverage. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Sword and the Script

DECEMBER 5, 2023

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. It wound up folding them all under the Onclusive brand. “With the buyout, Q4 Inc.

Software 133

Software Reddit Technology B2B 133

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well. PR professionals are not yet held to the same measurement standards as marketing. Public relations can be a thankless job.

Measurement 135

Measurement Analytics Data Conference 135

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group. Those using the scorecard are finding some common themes: [It’s important to] think internally first.

Company 187

Company Employee Internal International 187

PR 20/20

FEBRUARY 7, 2023

Unlike Universal Analytics, the most significant update to GA4 is that it can measure both website and app performance in one place. At its core, GA4 is one of the most powerful tools for users to measure and understand web analytics. Tagging your HubSpot website with your measurement ID Choose “Settings.” Click “Save.”

Analytics 69

Analytics Google Mobile Measurement 69

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. Not applying the same energy and creativity to their brand/company as they do to their client’s needs. What is the big picture?

Local 227

Local Energy Agency Policies 227

The Resolution Blog

NOVEMBER 6, 2015

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. Collaborating with other marketing groups provides greater insight to what is driving consumer behavior and allows PR to support marketing campaigns across all platforms.

Marketing 120

Marketing Advertising Advertising Consumer 120