Onclusive

DECEMBER 28, 2021

There is more to discover in our whitepaper on this subject—download it below. Which PR agency services are most relevant to your business’ primary needs? Do you create strategic communications plans for your PR campaigns? Using data and measurement for earned media strategy is a topic we’re always interested in exploring.

Industry 221

Industry Crisis Management Measurement Data 221

Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. If you’re looking to expand your content, you’re in the right place.

Case Study 80

Case Study Study Brand Branding 80

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. It made the brand more interesting, and best of all, media loved it. As storytellers, we’re taught to show, not tell. So we may ask, “What’s different about Typical Software Co.?

How To 310

How To Transportation Software Employee 310

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. Your brand’s Netflix is out there.

Storytelling 40

Storytelling Brand Branding Wireless 40

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Its Instagram is a showcase for Slack itself, the posts are fun, just like the brand. People want to see people behind the brands featured. Nothing personalizes a brand like showing its people. . Brag about that media coverage.

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Instagram B2B B2C Case Study 333

Onclusive

FEBRUARY 11, 2021

To learn more, download the full whitepaper here. . Initially, a well-known spokesperson (such as a celebrity or influencer) can lend interest and credibility to your brand, but be careful of becoming too reliant on such individuals. Impactful PR depends on creating a groundswell and then maintaining a regular cadence of storytelling.

How To 221

How To Media Training Storytelling Financial 221

Cision

MAY 25, 2017

Owned Media Requires Great Storytelling. One of the best cases for owned media, in a world where every brand is creating more content, came from Managing Director of Consumer Marketing at Edelman, Stephanie Smirnov. Cision’s own CMO, Chris Lynch, echoed this idea when he talked about data-driven storytelling.

Advertising 272

Advertising Advertising Storytelling Media 272

ReimaginePR

SEPTEMBER 19, 2016

A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. This brand has a unique style of communicating that’s ( in their words ) “fun but not silly” and “expert but not bossy”. Let’s discuss. Click Here.

Brand 120

Brand Branding Exercises Social Media 120

Beyond PR

AUGUST 11, 2016

But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Stories offer an excellent opportunity to share quick news bites, show a spontaneous side of your brand and form more meaningful connections with your audience. One of those ways is with Snapchat Stories.

Storytelling 40

Storytelling Brand Branding Journalism 40

ReimaginePR

MAY 23, 2016

Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. On the other hand, storytelling is a more modern approach to selling, although the method actually works backwards from conventional rhetoric. Why is Storytelling More Effective?

Storytelling 159

Storytelling Comparison Case Study Brand 159

Onclusive

FEBRUARY 2, 2022

What does your story or brand offer that the journalists, and therefore, their audiences, can’t get anywhere else? Whether your story is about a specific product, a person, an innovation or a milestone, you must approach it from your readers’ perspective. Why should they pay attention?

Pitching 195

Pitching Data Technology Storytelling 195

NewsWhip

AUGUST 25, 2021

Using data can help, but incorporating it into your storytelling isn’t always easy. These.pptx file exports include all of your Timeline Notes, and work with your Microsoft PowerPoint themes so they match your style in a click — allowing you to deliver beautiful, on-brand, professional presentations.

Data 78

Data Comparison Storytelling Google 78

Communications Conversations

OCTOBER 29, 2019

3 – Beware of the download metric and manage expectations appropriately. Here’s a surprising stat: Only 20% of all podcasts get 1,200 downloads or more, and only about 5% of all podcasts get 8,300 downloads or more. Translation: Don’t expect your podcast will generate tens of thousands of downloads!

Corporate 104

Corporate SMB Banking Employee 104

PRSay

OCTOBER 2, 2017

Because the more people that trust your brand, the more often they will choose you over competitors. So how can brands build trust? Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. That’s where data comes in. Audience Data. Browser used.

Data 144

Data How To Storytelling Analytics 144

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. As more brands focus on showing their stories instead of just telling them, the platform is also emerging as a go-to visual storytelling tool (some are even calling it “the next big thing” for PR ). Here we go!

Storytelling 28

Storytelling Tools Resources Instagram 28

Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. Now, an illusion to hell might be a little edgy for your brand. Step 2: Communicate a clear value prop.

How To 142

How To Content Marketing Banking Advertising 142

ReimaginePR

OCTOBER 10, 2016

Here’s how to use it to your brand’s advantage: Click To Tweet. Let’s talk about why video is so effective and how to make it work for your brand. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. Don’t Go “All Brand All the Time”. Raise Brand Awareness.

Video 120

Video Strategy YouTube Marketing 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Think twice before you download that ad blocker; it doesn’t really stop ads from counting and only erodes content quality. It’s incumbent upon PR professionals to be scrupulous about the facts of any story we promote, and to hold both clients and journalists accountable when it comes to storytelling and fact-checking.

Publicity 120

Publicity Storytelling Journalism Viral 120

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Prior to joining AMA, Russ Klein quarterbacked teams for many of the world’s foremost brand names.

Marketing 52

Marketing Storytelling Content Marketing Examples 52

The Resolution Blog

OCTOBER 4, 2019

In our chat with Jerrid, he briefly covered his brand, Pressboard , and how they’re bridging the gap between the two different sides. It’s essentially an ad technology that allows brands to promote their earned media by paying for it. It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and

Advertising 120

Advertising Advertising Measurement Storytelling 120

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. It’s a way to earn media attention for your brand and gain better visibility in the market. You want it to include your mission and how they can learn more about your company and brand. How to End a Press Release. Call to Action.

How To 105

How To Writing Video Fashion 105

Beyond PR

APRIL 29, 2016

. “We analyzed data from our one billion annual searches to empower travelers and equip them with the information they need to book the summer getaway that is right for them,” says David Solomito , North America Brand Director for KAYAK. “Between low prices at the pump and a strong U.S. Download the Buyer 2.0

Data 40

Data Storytelling Travel Engineering 40

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131

Shift Communications

MAY 21, 2015

I’ve been known to share a few great ones with friends and family, and I’ve even downloaded apps upon hearing a compelling founder’s stories. Be a storyteller first. As storytellers, we need to understand and articulate all three of these three elements to develop a powerful story. . I love a good story. Victoria Boed.

Storytelling 60

Storytelling Wikipedia Mobile Training 60

Polaris

JANUARY 2, 2015

times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Marketing bloggers sometimes focus too much on what brands are doing wrong. Our most shared blog post in November and December was Guitar Center: Content Marketing and Storytelling at Their Best.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Karen Freberg

JANUARY 21, 2018

recently released their report on influencer marketing (which you can download here ). Casey has been around for a long time now, and has certainly made his mark as a storyteller, film creator, and overall social media leader. Know what connects with their brand and will be used by others. For example, Klear (a great company!)

Brand 42

Brand Branding Film Social Media 42

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? And, podcasts are growing – fast.

Strategy 52

Strategy Case Study Marketing Energy 52

PRSay

NOVEMBER 5, 2018

Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video. Eighty-five percent of people say they’d like to see more video from brands. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership.

Video 116

Video Communications Strategy Product Launch 116

ReimaginePR

JUNE 13, 2016

So you’ve got a brand new product that’s about to launch. Bonus: Download our product launch checklist to make sure you’re set up to launch right. You may not be a storyteller and my guess is that you’re probably not much of a marketer either. Click Here. When Marketing is Not Your Forte. Look, I get it.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth.

Analytics 170

Analytics Measurement Data Technology 170

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Graphic designer / visual storyteller. >> Free download: Build a data-driven content marketing plan with our free content strategy workbook template. Content downloads. Data analyst. Email specialist. Marketing qualified leads (MQLs).

Marketing 52

Marketing Technology Internal International 52

ReimaginePR

JULY 25, 2016

Bonus: When you’re ready to get started with the platform of your choice, download this resource and we’ll walk you through it. You can fight it all you want and you can hold off using it for as long as you wish, but you’ll only be doing a disservice to yourself and your brand. Click Here. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120

Ishmael's Corner

APRIL 21, 2015

Like the investment world’s emphasis on the diversified portfolio, the building of a brand calls for diversified activities. In today’s environment where information gets flung about with the care of a ditch digger, one could make an argument that media coverage is more valuable than ever to a brand today. Yet there’s the rub.

Company 60

Company Media Storytelling Interviews 60

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. 1) The Big Game by the Numbers.

Advertising 87

Advertising Advertising B2C Retail 87

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? And, podcasts are growing – fast.

Strategy 40

Strategy Case Study Marketing Energy 40

Cision

SEPTEMBER 13, 2016

Your business headshot is a branding tool. It’s often the first impression many people have of your personal – and even employer’s – brand. Consider what your current headshot says to potential business contacts about you and your brand. Put your best face forward – all of the time.

Tools 120

Tools Brand Branding Strategy 120

ReimaginePR

OCTOBER 3, 2016

That doesn’t seem like a guaranteed path to brand authority. Reason #5: eBooks allow you to create a community around your brand. They’ll sign up for your email list, they’ll follow you on social media, and they’ll be avid supporters and referrers of your brand. you may wonder. I like those reasons, don’t you? Over to You.

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eBook How To Writing Community 219