Branding Download Infographics Storytelling 
Newsfile
JANUARY 24, 2024
Download the report! By partnering with influencers, brands can reach a wider audience and build trust with their target market. Influencers can also help brands create more engaging content that resonates with their audience 2. Storytelling : Storytelling is becoming an increasingly important part of PR.
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.
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PRSay
OCTOBER 2, 2019
Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. GOAL: Extend the company’s brand value in markets around the world. . CHALLENGE: Lack of resources.
Beyond PR
AUGUST 18, 2016
It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. Stand out in a sea of content.
Stephen Waddington
JANUARY 9, 2019
You can download a copy here. Smart brands rethinking lead generation post-GDPR GDPR puts the value exchange between brands and their customers under the spotlight. Instead of relying on direct response tactics, smart marketers are balancing investment with brand building. In the meantime, here’s a summary.
Contently - Strategy
DECEMBER 4, 2018
Top of funnel is the land of brand awareness and affinity. This space is typically reserved for blog posts, infographics, social posts, and e-books. You want to tease your whole content program and make your brand look like a voice worth following. Top of funnel: Content to build awareness. Here, however, you already have it.
Beyond PR
JULY 8, 2016
They can deliver the sort of compelling, audience-driven storytelling that’s mapped out in our Buyer 2.0 I like writers who get excited about Canva and Photoshop, and I like designers who practice the art of written storytelling in their spare time. But this can run a little antithesis to many brands’ approaches.
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