Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 176

Reddit Software B2B Technology 176

Onclusive

FEBRUARY 2, 2022

What does your story or brand offer that the journalists, and therefore, their audiences, can’t get anywhere else? This could include documents such as fact sheets, assets such as images, videos, success stories or customer quotes, or supporting data, research and methodology. Why should they pay attention?

Pitching 195

Pitching Data Technology Storytelling 195

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences.

Communications 210

Communications Measurement Tools Enterprise 210

The Proactive Report

DECEMBER 4, 2018

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Why is this important? Follow me on Twitter. Connect on LinkedIn.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Presspage

MAY 19, 2017

The decline in the number of journalists and the rise of PR professionals are well documented. Consistent branding Protocols and standards enhance consistent branding. A lot of this has to do with your organization's visual branding. A good example of a company who is ensuring a consistent branding, is Velux.

Corporate 68

Corporate Brand Branding Guidelines 68

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

A good content calendar is like a roadmap that helps a brand tell its story. Meaning, there should be frequent posts, varying in topics from article promotions to National Cookie Day, if you could think of a way that it’s relevant to your brand. Measure performance daily. Start with tentpole events and initiatives.

How To 259

How To Social Media Product Launch Construction 259

Cision

OCTOBER 3, 2016

Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Analyze the conversations your competitor is leading that differ from what your brand has been doing, and identify ways to improve. For example – say you’re a luxury cosmetics brand.

Software 0

Software Comparison Media System 0

Waxing UnLyrical

MARCH 26, 2013

Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. 4 Free Tools to Measure Your Instagram Success is a post from: Waxing UnLyrical.

Instagram 111

Instagram Measurement Tools Small Business 111

Mora Communications

NOVEMBER 2, 2017

There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand. Create targets that you can measure. . Make it a living, breathing document. . Brand Campaign Tips | Copyright © Mora Communications Inc. Increasing sales.

Brand 66

Brand Branding Product Launch Google 66

Burrelles Fresh Ideas

JULY 11, 2023

They use their platforms to document their experiences, offer parenting advice, and share glimpses of their daily lives as dads. Public relations and marketing communications professionals should actively explore opportunities to forge connections between their brands and dadfluencers. They even wear matching outfits in many posts.

Brand 55

Brand Branding Instagram Community 55

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Responsibilities.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Responsibilities.

Software 150

Software Measurement Analytics Data 150

Onclusive

NOVEMBER 10, 2021

You can always come back and edit your setup to include more brand names or keywords that are important to you. Yext’s press efforts span regions from North America to Asia, and it can be extremely difficult to measure our coverage metrics globally in a reliable way. Assess the implications of each PESTLE factor on your brand image.

Analysis 195

Analysis Corporate Reputation How To 195

Polaris

DECEMBER 9, 2014

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. B2C marketers reveal a variety of organizational goals for their content marketing efforts, including building customer retention, customer engagement and brand awareness.

B2C 194

B2C Content Marketing Study Trends 194

5W PR

MAY 10, 2021

Public relation professionals utilize data and facts to influence public perception about an individual, company, or brand. It’s not easy to measure the results of a public relations campaign that you conducted orally through a news channel. The good news is that today, you can record and document PR campaigns conducted by spoken word.

Data 88

Data Publicity Analysis Measurement 88

The Proactive Report

JUNE 30, 2015

Two recent studies show that brand engagement is the No. of UK and US agency and brand professionals put this at the top of their list. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Of the other half who did, only 38% had documented their strategy. Tech Tools.

Tools 100

Tools Strategy Content Marketing Measurement 100

Business Wire

JUNE 22, 2017

At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. Is Your IR Site a Security Liability? Download Is Your IR Site a Security Liability?

Financial 159

Financial Web Banking Internal 159

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. The Yin and Yang of Positioning & Branding. Once you have that rational description, you can put the frosting on the cake and do the branding side.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Many organizations may not need a lengthy or very formal document, but it’s essential to convey your goals and needs to all agency teams who may want to play. Remember, you want a talented agency team that can accomplish great things for your brand, not just a group that has perfected the paperwork of RFP responses.

Agency 175

Agency Measurement Meeting Tools 175

Shift Communications

OCTOBER 21, 2014

One helpful tip: if your B2B brand is active on social media, you will be able to get additional insight on your audience through their proprietary analysis tools. Choose a schedule and stick to it so your brand is providing a steady flow of content and your audience know what to expect and when. Copycats are boring.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success. Measure your results. But not to fear!

Content Marketing 128

Content Marketing How To Marketing B2B 128

ImPRessions - Crenshaw Communications

JULY 24, 2018

Some brands spoke out in response to crises, while others may have created crises by speaking out. Some critics, like the Texas meat processors who spoke out against the measure, may not even have been aware of WeWork’s existence until recently.) ” In that case, the meat ban was probably smart branding. Ambien is woke.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Many clients task their PR agency with posting social content, ensuring appropriate brand messaging and driving engagement. Social content is simple.

Pitching 136

Pitching Tools Agency Resources 136

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

“Lean” communications like emails or shared documents are best for routine updates and edits to materials. Inadequate PR outcomes measurement. Today’s PR efforts should include sophisticated – but simple – measurement to determine a plan’s ability to help achieve business goals.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Sword and the Script

AUGUST 4, 2020

The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. Talkwalker characterized the product as “social measurement and audience insights software.” CEO Todd Murphy offers several suggestions for avoiding this, including “read your service agreement.”

Media Relations 149

Media Relations Media Print Software 149

PRSay

JULY 10, 2020

Some crises pass quickly, and also have short post-crisis phases that are measured in days or weeks. Documenting our crisis-response actions and communications will help us evaluate what worked well and what did not. Brands should remain sensitive, and marketing plans should be crafted to be nimble and responsive.

Crisis 178

Crisis Crisis Management Employee Retail 178

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences.

Communications 78

Communications Measurement Tools Enterprise 78

Cision

NOVEMBER 14, 2015

In order to measure your success later down the line, you’ll need to determine your metrics before getting involved in an influencer program. Whether you’re pushing to gain more brand awareness or increase the number of your Twitter followers, think about what benchmarks would help you reach this goal. Document Your Work.

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Barokas

SEPTEMBER 28, 2018

Chanlogic is building the only platform brand managers need to succeed online. trillion is purchased online globally, however, big brands don’t often have the right strategy and insights to sell online. Esq.Me (New York, NY). Today’s lawyers are losing time and money on re-drafting and research (non-billable hours).

Construction 111

Construction Case Study Mobile Meeting 111

Sword and the Script

MARCH 10, 2020

The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. Bylines provide “an accountability measure,” as the Poynter Institute , a research organization dedicated to improving journalism, says.

Blogging 96

Blogging Company Journalism Study 96

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. CEOs can let their personalities show.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Humanizing your brand is essential to its success. Here are some ways to “humanize” your brand on social media: 1.

Marketing 75

Marketing eBook Case Study Measurement 75

Cision

NOVEMBER 30, 2017

If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. increase brand awareness. Word document?

How To 177

How To Guidelines Content Marketing Video 177

ReimaginePR

OCTOBER 24, 2015

I learned the value of great annual planning from a boss I had at an entertainment brand. You might have a product or two to release, you might want to engage a new type of audience, you might want people to think about your brand in a new way – whatever the big picture things you need to accomplish, here’s where you outline them.

Measurement 120

Measurement Wikipedia Analysis Strategy 120

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Both client and agency will agree on key performance indicators (KPIs) and measurement tools. Beyond The LOA. But there’s also a human side to relationship management.

Agency 136

Agency Print Course Travel 136