Communications Conversations

APRIL 23, 2021

I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. And I wanted to highlight those and discuss the implications for brands. #1 And, they can follow their favorite sports teams, brands and celebs there, too. #2 But, for brands, this opens up new thinking.

Social Media 218

Social Media Report Pinterest Reddit 218

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

Brand 103

Brand Branding How To Media 103

Critical Mention

MAY 7, 2020

People have shifted to social media communication on sites like Twitter and Facebook. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. SCHEDULE A DEMO. Priscilla Osorio.

Media 113

Media Radio Television Sports 113

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. The more positively covered your brand is – and the more you share and distribute that coverage – the better your organization’s public perception will be.

Brand 81

Brand Branding Media Case Study 81

Critical Mention

NOVEMBER 2, 2021

Negative comments or reviews can feel be discouraging for any brand, however, they provide companies with opportunities to showcase their responsiveness and customer appreciation. Whether it’s a Tweet or a Facebook comment, people who provide feedback ultimately want to be heard. Demonstrate your care with timeliness.

Sports 141

Sports Facebook Writing Brand 141

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Trust in your Brand. SCHEDULE A DEMO. for every dollar invested.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

OCTOBER 15, 2020

Not only will a podcast give you the opportunity to put a solid voice to your business, but you can also build brand credibility in your industry. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Focus on Client Communication.

Tourism 186

Tourism Radio Travel Social Media 186

Landis PR

OCTOBER 11, 2021

Are you hoping to drive brand/company awareness? This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. . An “event preview” with news about the first American demo of an autonomous street sweeper.

Local 98

Local Newspapers Sports Video 98

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter?

Storytelling 329

Storytelling SEO Community Engineering 329

Critical Mention

DECEMBER 10, 2018

Remember your first friend request on Facebook back in the 2000s? So, what does this mean for your brand? The ad needs to be engaging enough to catch their attention and once they start interacting with the ad, you need to keep them hooked in the process so they learn about your brand through the game. SCHEDULE A DEMO.

Brand 61

Brand Branding Web System 61

Solo PR Pro

MAY 25, 2021

I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. And I wanted to highlight those and discuss the implications for brands. And, they can follow their favorite sports teams, brands and celebs there, too. But, for brands, this opens up new thinking. Surprised?

Social Media 103

Social Media Report Pinterest YouTube 103

Critical Mention

DECEMBER 10, 2018

Remember your first friend request on Facebook back in the 2000s? So, what does this mean for your brand? The ad needs to be engaging enough to catch their attention and once they start interacting with the ad, you need to keep them hooked in the process so they learn about your brand through the game. SCHEDULE A DEMO.

Brand 60

Brand Branding Web System 60

NewsWhip

APRIL 27, 2023

Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Critical Mention

MARCH 17, 2022

The key to influencer marketing is to find influencers that align with your brand and its message. This will set your brand up for reaping the benefits of collaborating with social influencers. Build Brand Credibility. SCHEDULE A DEMO. Improve Target-Audience Reach. Increase Sales. Priscilla Osorio.

Social Media 144

Social Media Media SEO Instagram 144

Critical Mention

AUGUST 22, 2019

More specifically, digital and broadcast media has been increasingly taking over brand-building efforts across all industries. . To start, video content provides businesses with an opportunity to condense its products or brand into a straight-to-the-point explanation. SCHEDULE A DEMO. Simplifies your Business. Enhances SEO.

Video 95

Video SEO Engineering Radio 95

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Another way to practice brand consistency is to try and make your URLs as similar as possible.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Personalization. Closed groups. Employee advocacy.

Social Media 156

Social Media Trends Media Instagram 156

Critical Mention

OCTOBER 25, 2021

Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. But even a solution like Google Alerts, or a platform that does not provide access to all media types, is not enough in the most critical moments for a brand. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Burrelles Fresh Ideas

FEBRUARY 6, 2024

Brands are now leveraging state-of-the-art materials to create products that not only excel in sports performance but also make a bold statement in the fashion realm. Brands are embracing sustainable practices, acknowledging the importance of environmental responsibility, and incorporating eco-friendly materials into their designs.

Fashion 85

Fashion Sports Technology Apparel 85

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. We hope you find this beneficial.

Ethics 96

Ethics Crisis Transportation Airlines 96

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. SCHEDULE A DEMO. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

MAY 15, 2019

I think we’ve managed to do that really well with our Facebook group, MobileMonkey Island. Q: Now that you’re CEO of MobileMonkey, what are your main strategies in generating brand awareness? Larry: We’re doing a lot to generate brand awareness, but one overarching theme is to help marketers improve their game.

Interviews 123

Interviews Facebook Software Social Media 123

Critical Mention

SEPTEMBER 18, 2019

From engaging with partners to collaborating with influencers, social media marketing provides an abundance of social networking opportunities that could help increase your brand awareness. We urge organizations to leverage social interactions to maximize brand growth. Let’s say your organization wants to track Facebook mentions.

Social Media 61

Social Media How To Media Radio 61

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Examples 130

Examples Transportation Media Tourism 130

Critical Mention

APRIL 9, 2020

This has increased the importance of successful brand messages across online websites, publications and so on. Clarity in your Brand Voice. Emails are a great way to notify clients about business updates, and blogs are useful for sharing industry tips and brand exposure. SCHEDULE A DEMO. Share Tweet Share.

Healthcare 89

Healthcare Radio Sports Video 89

Onclusive

SEPTEMBER 27, 2017

For brands, however, this rapid-response, multi-channel crisis storm can produce scary challenges: a situation that once took weeks to unfold can now grow into a crisis in a matter of hours. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Sword and the Script

AUGUST 4, 2020

The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. The Nielson Social website (currently) provides greater detail: “…identifies and analyzes activity on Facebook, Instagram, and Twitter for every program aired across the most popular U.S.

Media Relations 149

Media Relations Media Print Software 149

Critical Mention

JUNE 26, 2020

While the old saying is that “there is no such thing as bad publicity,” brands and PR professionals understand that negative coverage can hurt businesses. Study Positive Brand Interactions: The truth of the matter is that your business is not the first to receive bad publicity and it certainly won’t be the last. SCHEDULE A DEMO.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. SCHEDULE A DEMO. Priscilla Osorio.

Sports 80

Sports Hotels Reputation Construction 80

Cision

APRIL 25, 2015

Your brand or a client has a great new product that your audience will want to know about, and you want to make sure they do. Are you seeing a lot of traffic coming from Facebook? During this conversation, consider including a call to action for listeners to visit your site for a demo of the product.

Film 120

Film Content Marketing Analytics Measurement 120

Flack's Revenge

MARCH 8, 2018

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. You can use Newswhip to explore the performance of content on social networks, spot rising topics, see how your brand and competitors are doing, etc. I have long held a fascination for Newswhip.

Data 159

Data Media Software Viral 159

Communications Conversations

JUNE 18, 2020

People were truly talking with brands (and other people). Brands were listening–and fixing problems online. Recent reports say yes, 18-24 year-olds are the biggest demo on TikTok (39%). Social media marketers have been investing in Facebook and Instagram for years. And, brands have taken notice.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Communications Conversations

DECEMBER 7, 2021

Most brands, I would argue, rarely or never perform these types of audits. I don’t see this one all that often–but this is the approach I believe more brands should adopt. 1: Start by reviewing and analyzing the branding of your social media accounts. Is the branding consistent? How often is the brand posting?

Social Media 104

Social Media Media LinkedIn Facebook 104

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Builds a Strong Brand Presence. One of the most important goals a company should always maintain is to have a strong brand presence. SCHEDULE A DEMO. Further Engages Audiences .

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Brands Can Strategically Promote to Fans During Sporting Events. Game days are the time to leverage social media to promote your brand. . SCHEDULE A DEMO.

Sports 111

Sports Social Media Media Groups 111

Critical Mention

AUGUST 6, 2020

The more contacts you have, the more brand visibility your business gets. Avoid the hassle by subscribing to an all-in-one media service where you can get access to a contact database and be able to monitor your brand via TV and radio, online news and social media. SCHEDULE A DEMO. Priscilla Osorio.

Media 104

Media Radio Local Tools 104