How Facebook and Instagram images resonate for brands

NewsWhip

Which brands had the most success with their Facebook and Instagram images? We’ve written before , and often at length , about the importance of native video on Facebook, but photos are an underrated part of the Facebook experience. Let’s begin with Facebook. .

Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing.

How Facebook Groups Can Grow Brand Loyalty

Maine PR Maven

Maybe your company has overlooked Facebook Groups, but they could be an untapped resource for you to expand your business. The post How Facebook Groups Can Grow Brand Loyalty appeared first on | The PR Maven.

How are auto brands utilizing Facebook & Instagram in 2019?

NewsWhip

The post How are auto brands utilizing Facebook & Instagram in 2019? Brands Communications & PR[…]. appeared first on NewsWhip.

Two Top Members Leave Facebook PR Team

Ronn Torossian

In-house PR for Facebook can be a lucrative gig. Facebook has been in the news the next thing to constantly, and not because everyone seems to love their service and use it multiple times every day. […]. Brand PR Business

Infographic: Tips for reaching your target audience on Facebook

PR Daily

It’s important that you get your Facebook ads in front of the right eyeballs. In order to have a successful Facebook marketing campaign, it’s essential that you understand whom you should be targeting and what their interests are.

7 Brand New Facebook Features You Should Know About

Cision

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Here is the latest and greatest from Facebook: 1. Facebook Messenger allows you to add contacts (who are not your “friends”).

How pharmaceutical companies use Facebook to engage customers

NewsWhip

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? The top posts for pharma on Facebook present a different narrative, but are also less engaged than their earned media.

Find your Brand’s Optimum Facebook Strategy

Shift Communications

The Facebook news feed algorithm is in constant flux. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen.

Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands

Cision

Facebook is at it again. While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change. Here are four ways the new Facebook “See First” feature impacts brands: 1. Want tips on using Instagram to boost your brand?

During its outage, Facebook turns to Twitter to share updates

PR Daily

Even for Facebook, Twitter is an important channel for live updates in a crisis. The social media company suffered a global outage on Wednesday, affecting users on its Facebook, Instagram and WhatsApp platforms. — Facebook (@facebook) March 13, 2019.

Facebook to woo marketers with Messenger, Instagram and WhatsApp integration

PR Daily

The move, slated for 2020, means brand managers can better reach consumers and target their ads. However, critics pointed to anti-trust issues and Facebook’s ongoing data privacy issues. Facebook is making its ecosystem more welcoming, regardless of which service you use.

Facebook SEO and Post Search: What it Means for Brands

Shift Communications

This week, Facebook enabled the ability for everyone to search posts. Much like Google, you can head to Facebook and use the search bar to find old posts. Facebook SEO. Which means, Facebook just established SEO for the entire archive of public posts.

The Facebook Dilemma

The Proactive Report

It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. But, as more brands jump on the bandwagon and post content, space in the fans’ newsfeed gets too crowded.

How Brands Create Fans

ImPRessions - Crenshaw Communications

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? We’re not talking about a casual Facebook ‘like’ or a comment upvote.

Brand 270

‘The Facebook Times?’: Facebook to Host Original News Content

Cision

Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. It’s a clever move to keep people using Facebook more frequently and add additional revenue.

Facebook launches multi-pronged push toward self-regulation

PR Daily

Facebook wants to beat governments to the punch on regulations and oversight. He wrote: Technology is a major part of our lives, and companies such as Facebook have immense responsibilities. On Monday, Facebook announced it was soliciting public feedback about the new process.).

Facebook reveals plans to pivot to privacy-focused platforms

PR Daily

After more than a year of scandal, Facebook wants a do-over. If the company is successful in making the changes, it could upend how brand managers, marketers and PR pros interact online. Then there’s the fact that Facebook’s privacy promises have historically been broken.

How to brand your content on Facebook

PR Daily

Facebook recently launched Branded Content —a new type of post for pages—and changed its policies for brands that use that feature. We’ve been crafting compelling sponsored campaigns on Facebook for five years. How does this affect your Facebook marketing strategy?

6 Ways Facebook Branded Content Changes the Influencer Game

Shift Communications

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. At least on Facebook, that game is now over. Not from that brand.

After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Is the Russia scandal an ultimate comeuppance for Facebook? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Facebook has weathered many storms in its 13-year history.

How brand managers use Facebook Messenger to woo customers

PR Daily

Facebook Messenger for business has been around since 2015, but recently, both customers and brands have really started adopting the service in a big way. According to Facebook , 20 million Facebook Pages are active on Messenger.

Facebook opens branded-content publishing to all

PR Daily

Good news for content marketers: Facebook eased the restrictions for publishing branded content. We know that many of our partners have existing partnership deals with marketers, and this update gives them the ability to extend their branded content business onto Facebook.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

According to a study from MBLM , brands that can tap into consumer emotion outperform national indices like the Fortune 500 and S&P Global. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity.

The #1 Facebook Post Mistake Every Brand Should Avoid

Polaris

People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. The last thing they want—or expect—to see in their news feed is a blatant sales pitch from your brand. Don’t be the most annoying brand on Facebook.

3 Facebook lessons from colleges’ favorite brands

PR Daily

For many brand managers, college students and alumni are coveted consumers they want to woo. StudySoup compiled data from Facebook Insights , looking at activity from consumers who “liked” a particular college or university page stacked against other brand pages they followed.

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Facebook has also made moves to support journalism. So the level of skepticism about Facebook’s journalism initiatives is high.

Local 134

Don’t Quit Facebook Yet

Shift Communications

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. It simply penalizes brands that are using Facebook incorrectly.

Is a shorter video length more engaging on Facebook?

NewsWhip

The post Is a shorter video length more engaging on Facebook? Brands Communications & PR Digital Journalism[…]. appeared first on NewsWhip.

Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

B2B 165

Facebook announces live-streaming for brands

PR Daily

Brand managers can be part of the live-streaming trend without leaving Facebook. To share live video, go to your Page on Facebook for iOS and tap Publish. People who like your Page can discover your live videos in News Feed and through notifications on Facebook.

5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

Facebook, it seems, is unstoppable.” As much as the PR profession has distanced itself from AVE, many businesses measure the value of Facebook Likes in a similar context. A Facebook Like may be valued at $174 according to AdWeek and $161.30

Facebook Unfriends News, and it’s a Shame

Flack's Revenge

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Just recall the headlines: May 2016 – Facebook is accused of liberal bias in the feed. March 2017 – Facebook launches new AI tool to fight fake news. Look, I get it, Facebook is a business.

First Step Towards Facebook ROI: Educate With Content

Cision

Facebook has been disrupting the scene for some time now. But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. So what should brands do? In 2015, brands need an ad budget to make Facebook work.

3 effective video tools for Facebook marketing

PR Daily

A quick scroll through Facebook’s news feed shows the rise in social video marketing and advertising. Facebook Watch encourages episodic video from content creators. It’s no surprise then that Facebook released their own video tool. Facebook’s free video effects tool.

Tools 162

8 New Facebook Features You Need to Know as a Social Media Pro

Social PR Chat

If you want to stay ahead of the Facebook Marketing Likes, one way is to attend Facebook’s annual developer’s conference. Keep in mind, it is un-Like any other marketing conference so here is what you need to know your Facebook future. Now – Keynote at Facebook F8.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

Recently, Facebook quietly unrolled a new feature called “page integrity”. The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

How Aflac overcame changes in Facebook’s algorithm

PR Daily

Facebook limits the organic reach of brands on its platform, so how can you still engage its massive user base? Facebook’s new algorithm is a major headache for communicators trying to reach big audiences on its platform.

Twitter and Facebook court brand managers with hub, search features

PR Daily

As more brand managers look to social media, Twitter and Facebook are sweetening their appeal. This week, Twitter announced a new tool for marketing pros who advertise on its platform: Every day, millions of people Tweet about brands. Facebook search: Indexing brand posts.

3 Facebook Features That Benefit The Media

Cision

When Facebook first launched, users searched for classmates and dorm room friends. In fact, Facebook users are more likely to post and respond to news content than Twitter users. Tip: First, ensure your brand’s website is mobile friendly. Featured Trends Facebook