Contently - Strategy

NOVEMBER 29, 2023

Add to that all the content created across other platforms, and you’ve got a world saturated with content. Helping your brand stand out requires not just creativity but also strategic alignment. The disconnect can result in content that drifts aimlessly, failing to hit the mark regarding engagement and conversion.

How To 52

How To SEO Content Marketing Engineering 52

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Cision

NOVEMBER 19, 2015

Landsberg went on: first ask yourself, ‘why does our brand exist?’ ’ Then, set a clear distinction between a business goal and a marketing goal. For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. Conclusion.

Viral 120

Viral Content Marketing Consumer Storytelling 120

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Builds a Strong Brand Presence. SCHEDULE A DEMO.

Marketing 89

Marketing eBook Pitching Radio 89

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there.

Video 58

Video Instagram YouTube Creativity 58

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there.

Video 52

Video Instagram YouTube Creativity 52

Cision

SEPTEMBER 4, 2015

Celebrities like Jimmy Fallon and Madonna have already jumped on the live streaming video train, and it’s time for your brand to do the same. Live streaming apps, like Meerkat and Periscope , present a huge opportunity for your brand to connect with your audience on a more personal level. Share Exclusive Content. Build Trust.

Video 120

Video Film Training Creativity 120

Critical Mention

DECEMBER 6, 2019

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Plus, it’s a place where users can gather information and form opinions of your brand as well.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

OCTOBER 18, 2019

In essence, implementing the following social media strategies with SEO in mind can indirectly amplify your brand visibility and bring more prospects to your website. . First, enhance your social presence by providing consistent branding across your social media pages. Craft Creative Social Posts. SCHEDULE A DEMO.

SEO 80

SEO Social Media Strategy Media 80

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity.

Interviews 79

Interviews Media Content Marketing Facebook 79

Beyond PR

MARCH 6, 2018

Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Critical Mention

SEPTEMBER 13, 2018

With technological advancements like AI and automation gaining market share, senior leaders frequently look at emerging solutions for quick, easy ways to publicize their brands and products. Today, its core remains with celebrities as the faces of major brands. SCHEDULE A DEMO. Selling PR’s value. Paid vs. owned media.

Technology 73

Technology Print YouTube Financial 73

Beyond PR

OCTOBER 4, 2016

A funny thing happens when a marketing tactic becomes popular. As more brands start using a technique because it helped others find success, that success becomes more difficult to achieve. Take social media marketing for instance. It takes savvy, creativity and a penchant for experimentation to connect with audiences.

Strategy 96

Strategy How To Software Media 96

Critical Mention

NOVEMBER 26, 2018

ANA’s CEO, Bob Liodice, provided some insights to Chief Marketer: “It’s clear that the popularity of influencer marketing has increased among marketers in recent years, largely due to the growth and evolution of social media,” ANA CEO Bob Liodice said. They build your brand’s credibility. They create fresh content.

Marketing 80

Marketing SEO Advertising Advertising 80

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? LinkedIn offer a free demo of Sales Navigator or book onto a Social Selling course via the IDM. RELEASE your creative energy.

Energy 48

Energy Course Creativity Web 48

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive.

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. The Australian Open.

Financial 52

Financial Content Marketing Examples Banking 52

Sword and the Script

JULY 2, 2019

For example, when demoing a product (not Meltwater) for a review (I’ll publish here in the future), a chat bot popped up. As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

Brand 246

Brand Branding eBook Leadership 246

Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Contently - Strategy

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. “It’s Those types of tools are just as useful for Google’s marketing team as they are for its audience. All you have to do is fill out a form.

B2B 145

B2B Trends Video Course 145

Cision

MAY 23, 2017

You can stay true to your brand’s personality while simultaneously embracing some outside-of-the-box strategies. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Know Your Audience.

Industry 195

Industry Trade Shows Marketing Film 195

Contently - Strategy

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Content Marketing 52

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. How will your content support the product launch?

Product Launch 85

Product Launch How To Leadership Analytics 85

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? Top of funnel: Content to build awareness.

Case Study 111

Case Study Marketing Study Content Marketing 111

Critical Mention

NOVEMBER 6, 2018

Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. So, when you’re posting online content, don’t just put your logo everywhere. Using people ensures your customers see themselves in your brand. Keep your brand’s voice consistent.

Social Media 65

Social Media Media Writing Infographics 65

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

OCTOBER 26, 2016

Building Content that Has Value Beyond Likes, Comments and Clicks. Steve Radick’s presentation cut to the chase and addressed the growing prevalence of brands posting “cheap content” and our desire for “likes.”. “Content wasn’t supposed to be this chase for more ‘likes.'”

Conference 120

Conference Internal International Data 120

Cision

APRIL 15, 2015

Use colors that complement your brand’s colors. Want to stand out with content? Get our free “Outside-the-Box Content Marketing for PR” white paper now! Here are some ideas: For product launch announcement, create product demo video. Images: Paul Reynolds , Ronaldo Ferreira ( Creative Commons ).

Infographics 120

Infographics Product Launch Content Marketing Video 120

Sword and the Script

JUNE 19, 2018

On-demand demo videos. Looking for an agency partner that can both bring creative ideas. The upside is, most analysts will readily agree to keep names and brands in confidence. If you enjoyed this post, you might also like: Content Marketing vs. Marketing Content: Analyst Firm Gartner Weighs In.

Enterprise 66

Enterprise Technology Report Company 66

Sword and the Script

JUNE 7, 2016

Analyst content (Gartner, Forrester, etc.): Live, in-person demo: 26%. Also see: Qualify Hard; Close Easy: Leads in Unscripted Marketing Links. There’s a growing body of research suggesting doodling sparks creatively. Increasing brand awareness 46%. Vendor website: 33%. Case studies, customer testimonials: 23%.

Survey 60

Survey Marketing B2B Infographics 60

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Marketing be nimble. Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations.

Marketing 169

Marketing Employee Content Marketing Training 169

Beyond PR

MAY 3, 2016

When it comes to content marketing, you not only need to produce graphics and video that fuel your content engine, you’re also tasked with creating promotional images that drive traffic from multichannel distribution efforts to the content being promoted. How to Find and Create Promotional Visuals.

How To 40

How To Infographics Video Instagram 40