Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ideas (without a lot of back and forth). Background.

Writing 100

Writing How To Measurement Advertising 100

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. Definitely a good follow for those looking for TV insights especially given the rise of CTV. Marty Swant | @martyswant.

Twitter 177

Twitter Advertising Advertising Report 177

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. The definition of link “quality” is that it’s on a page that provides Helpful Content.

System 62

System Google Policies Guidelines 62

PR in High Definition

AUGUST 29, 2017

How is your business or brand perceived among the target market? What communications could your business or brand do better or differently to reach its target market? What creative ideas will help you stand out from the crowd? What do you want your target market to think about your business or brand?

Writing 48

Writing Measurement Creativity Communications 48

5W PR

MAY 19, 2020

Creating that communications funnel takes time, discipline, and creativity. Deadlines are constant and, when they pass, their creative team is already working on the next story. Write clear, crackling prose with emphasis on the main point and any key takeaways. Never be late, because the opportunity is already gone.

Guidelines 88

Guidelines Creativity Report Writing 88

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding. This can include the media, customers, employees, and the general public.

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Shift Communications

NOVEMBER 6, 2014

Many a marketer has suffered the frustration of sitting down to write a blog post…. The thing is, you can’t schedule creativity. Good written content is not something you call upon when you need it, it’s an all-encompassing mentality cultivated by the constant flexing of your writing chops. The answer is simple: you write.

Journalism 142

Journalism Marketing Writing Creativity 142

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. One in every 100” – so there’s definitely a lot left to learn. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. To heighten creativity. Bad Pitch Blog. However, “the good to bad ratio of pitches sent to us?

Blogging 159

Blogging Pitching Fashion Sports 159

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. to gain firsthand knowledge behind the brands they are about to represent.

How To 99

How To Guidelines Creativity Examples 99

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. 10X Content.

B2C 157

B2C Study Exercises Sports 157

Prohibition

DECEMBER 16, 2022

The video has definitely been a hit in the media and on social media, with users praising its funniness and festiveness. McDonalds advert this year sees a young boy getting really excited about writing his Christmas list for Santa. McDonalds – The List. A very heart-warming advert.

Video 62

Video Film Social Media Creativity 62

Critical Mention

AUGUST 8, 2018

How did you manage the fine line between writing for CEOs and the general marketing population? I’d like to think of CEOs and marketers as two very different groups: CEOs are all about numbers and processes and creative people want visuals without the heavy reading. A good process also means creatives are given good direction.

Marketing 61

Marketing Creativity Groups Media Relations 61

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. How can brands keep up?

Reputation 177

Reputation Measurement Exercises Pitching 177

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

So, time spent watching movies this year can definitely be categorized as professional development, right? What’s notable about the film, for anyone who writes for a living, is its masterful use of language. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic.

Film 136

Film Local Leadership Radio 136

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Marketing 118

Marketing Social Media Trends Instagram 118

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. Brands like Steak-Umm have seen engagement and sales go up by making people laugh. Screw definitions and silos.

Communications 40

Communications Measurement Employee Course 40

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Through process of elimination, I realized that writing is one of my strong suits and ran with it. Post-grad is definitely a time of learning and growth.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Through process of elimination, I realized that writing is one of my strong suits and ran with it. Post-grad is definitely a time of learning and growth.

Wireless 36

Wireless Internal International Software 36

PR in High Definition

FEBRUARY 27, 2023

Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. If a chatbot can write articles and generate images in a matter of seconds, what will that mean for the humans who rely on these skills to earn a living? The post How will ChatGPT impact the communications industry?

Industry 62

Industry Communications Technology Reputation 62

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 71

Brand Branding Marketing Facebook 71

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? What do brands have to do differently now that they didn’t need to before?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Catching consumers’ attention is easier said than done — especially in the digital age, where consumers are constantly dodging branded messages.

Consumer 49

Consumer Brand Branding Reputation 49

Critical Mention

DECEMBER 6, 2019

Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Plus, it’s a place where users can gather information and form opinions of your brand as well. Create Quality Social Media Content. Utilize Your Earned Media Coverage.

Strategy 83

Strategy Communications Marketing Social Media 83

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding.

Advertising 147

Advertising Advertising Pitching B2B 147

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands. Comment: I definitely believe there’s a halo effect of PR in advertising.

Study 139

Study Media Relations Media Measurement 139

Mindful Marketing

OCTOBER 9, 2022

” In college marketing classes, we don’t spend much time talking about guerrilla marketing, mainly because there are so many other foundational concepts students need to learn, and in many instances, guerrilla marketing isn’t a good fit for brands’ goals. Still, many marketers find it fascinating.

Consumer 80

Consumer Marketing Television Viral 80

Sword and the Script

JANUARY 7, 2017

In a world, where marketing is forever trying to humanize the brand, business seems to engage in behavior that at odds with this endeavor. Nothing humanizes your brand like new customer welcome email from a no-reply address. Is your PR agency bring creative ideas to the table? Can it help humans be more human? Talk to Us!

Marketing 111

Marketing Comparison Technology Data 111

Communications Conversations

FEBRUARY 2, 2018

Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. I’ve been following along online all week to see what brands are up to. How does a bank activate its brand during the biggest sporting week of the year? Bank – #NiceOff campaign on Twitter. With a #NiceOff on Twitter, of course!

Digg 60

Digg Social Media Banking Sports 60

Konnect Agency

AUGUST 11, 2020

Brands too can also build a LinkedIn profile which includes an overview of the business, including a link to the brand’s website, and identifies people who work for the brand. Brands and executives can also share byline articles related to happenings in the industry, offering creative content to their network.

LinkedIn 52

LinkedIn Instagram Twitter Agency 52

Karen Freberg

JUNE 11, 2018

Social media operates in a way that allows brands and individuals share information and create buzz in a very powerful and immediate way. I love IHOP – great food and atmosphere – and a pretty iconic brand. Coordination and being in sync with the message and branding is critical here for a strong execution for a campaign.

Social Media 42

Social Media Case Study Media Creativity 42

ISEBOX

NOVEMBER 16, 2016

But then again, if you cannot say that you can definitely place something, surely you are not taking the client on in good faith. But if you want to avoid it going down like a lead balloon – ask them to put it down in writing – and then see what they say. As a PR purist, these claims make me silently scream.

Advertising 70

Advertising Advertising Writing Examples 70

Sword and the Script

DECEMBER 3, 2016

This isn’t unusual for a profession where both creativity and data are important. Definitions of marketing usually include some aspect of understanding needs, creating a customer or defining a market. Definitions of marketing usually include some aspect of understanding needs, creating a customer or defining a market.

Marketing 60

Marketing B2B Content Marketing Training 60

Barokas

JULY 26, 2018

19 years sounds like a long time as it’s definitely not the norm in terms of tenure anymore. My experience is essentially made up of hundreds of different jobs under one overarching brand. Maybe I’m turning into my parents, but that’s a blog post for another day.

Construction 113

Construction Pitching Agency Crisis 113