PR Fuel

MARCH 8, 2021

Having your brand featured in a major media publication can mean thousands of dollars in sales. And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. Every organization has a different way of writing press releases. Short and Sweet.

Writing 52

Writing Software SEO Brand 52

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands.

Instagram 214

Instagram B2C YouTube Facebook 214

ImPRessions - Crenshaw Communications

MARCH 30, 2022

We work with many technology companies who partner with well-known brands, so one way to shortcut a lengthy response is to cite a positive outcome in a customer situation (e.g., Getting a sense for the journalist’s writing style and knowledge of your industry will help everyone align during the interview. Do your research.

Interviews 322

Interviews Media Media Training Meeting 322

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . But quite frankly, the writing team should never have been in such a horrible position. Instead, Adidas broke three cardinal rules of PR that – if unbroken – would have saved the brand and its writing team. .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? There is no one way to write a PR brief, but here are 9 elements that fit most situations. Begin with a few sentences about your company, your brand and the project. Your PR team will find it helpful to understand your brand’s marketing activities. Think again.

Writing 100

Writing How To Measurement Advertising 100

Remote PR Jobs

SEPTEMBER 25, 2023

When you launch your paid media, you can ensure the audience you’re targeting is already familiar with your brand. You may not hear about it all that much, but most brands are building backlink profiles and improving their search rankings in Google, Bing, Yahoo or DuckDuckGo. Improve your SEO.

Publicity 100

Publicity Marketing Pitching Google 100

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Support employer branding. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Action PR

JULY 26, 2019

These are the main points you want your audience to understand and associate with your company or brand. The secret to writing key messages is to make them memorable, relevant and meaningful. Too many key messages, by definition, are no longer key. A good key message should slip effortlessly into conversation and copy writing.

Writing 40

Writing Interviews Measurement Agency 40

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry.

Media 333

Media Pitching Report B2B 333

ReimaginePR

MAY 30, 2016

Videos give your customers an insider’s look at who’s really behind your brand. They also showcase your brand’s personality in an easily-digestible format. Bonus: For a list of additional resources for writing better dialogue, check out this free download. We’re not writing the next nominee for “Best Screenplay” here.

Video 120

Video Brand Branding Writing 120

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

Agency 333

Agency Internal International Resources 333

Critical Mention

MARCH 17, 2022

The key to influencer marketing is to find influencers that align with your brand and its message. This will set your brand up for reaping the benefits of collaborating with social influencers. If anyone’s likely to start a trend, it’s definitely a social media influencer. Build Brand Credibility. Increase Sales.

Social Media 144

Social Media Media SEO Instagram 144

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Then choose a brand that you really care about and go work there.”. Make your own path, and stay human.”.

Agency 165

Agency Creativity Brand Branding 165

The Proactive Report

APRIL 27, 2018

And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. That means a great writer has to craft the copy for those search results – and where better to find a great writer who knows how to position your brand or organization and write effective messaging than in your PR team?

SEO 100

SEO Mobile Engineering Google 100

Prohibition

OCTOBER 25, 2023

At the time of writing, the AI stickers are only available to a select number of users as a trial however, if successful, the stickers will be widely rolled out as a new feature for all users to enjoy. Paying users also have the option to limit comments – a big update for brands who may struggle with negative interactions or troll comments.

LinkedIn 62

LinkedIn Social Media B2B Media 62

ReimaginePR

APRIL 10, 2020

You should know whether you’re writing an article, term paper, dissertation or any added sort of academic papers. An article writer must be cautious he needs embracing another strategy and style whilst writing every essay. In such instance essay writing services may be great generator of help inside their opinion.

Education 120

Education Writing Construction Journalism 120

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. Definitely a good follow for those looking for TV insights especially given the rise of CTV. Marty Swant | @martyswant.

Twitter 177

Twitter Advertising Advertising Report 177

The Proactive Report

JANUARY 2, 2017

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source. Fake news hurts PR by lessening trust in all media. “The

Government 214

Government Digital PR Report LinkedIn 214

OnePitch

JANUARY 11, 2024

“It is surprising how many pitches I get that seemed to pitch me like I do write traditional consumer stories. Know what they write about. We were looking to write it up, but we also wanted to have a professional give their input. XOXO, the brand,” live the Gossip Girl fantasy with.Then they kind of explained their pitch.”

Pitching 94

Pitching Consumer Trends Viral 94

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. The definition of link “quality” is that it’s on a page that provides Helpful Content.

System 62

System Google Policies Guidelines 62

Shift Communications

OCTOBER 15, 2018

When it comes to PR professionals, writing and editing content is the most important task. In order to help you achieve that, here are some of the best copy editing tips for PR professionals you should definitely know. Know your target audience.

Tools 235

Tools Writing Study Agency 235

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! After some serious hard work and brain power, we launched Firefly: The Reputation Shapers, our brand-new proposition. Communicating in a global crisis.

Reputation 133

Reputation Creativity Crisis Employee 133

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. It takes time to build a brand, a voice, etc. You can do this by connecting with your audience through the use of a compelling, empathetic, humorous or information storytelling that allows people to bond with your brand. Community management.

Social Media 174

Social Media Media Analytics Data 174

Prohibition

MARCH 1, 2024

It is important to recognise that AI is not a magic wand, but a tool that can be used to make writing more efficient, and factually correct. A definitive answer Accuracy is paramount in PR. Get in touch with us today to find out how we could support you with your Public Relations.

Engineering 62

Engineering B2C Fashion Trends 62

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. This relegates the role of practitioners to writing press releases, making posters, and organising parties. It’s also a developing professional sphere.

Publicity 98

Publicity Corporate Interviews Reputation 98

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. The Definitive Book of Body Language. Until next time!

Resources 136

Resources Communications Education Guidelines 136

PR in High Definition

AUGUST 29, 2017

How is your business or brand perceived among the target market? What communications could your business or brand do better or differently to reach its target market? What do you want your target market to think about your business or brand? How did communications efforts relate back to and help business goals this year?

Writing 48

Writing Measurement Creativity Communications 48

PR Fuel

FEBRUARY 25, 2022

Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Keep reading to learn more about how to write a good press release and how much it can do for your company! A brand is only as good as the people who work on it. The Advantages of Going on Camera.

Product Launch 105

Product Launch Travel Interviews Writing 105

Prohibition

JULY 7, 2022

It will be interesting to see how this impacts post engagement and brand/influencer relations over the coming months. From a brand perspective, it’s a great way to showcase three types of posts that your audience can expect to see from following you – allowing you to keep your most important/hero content at the top of the feed.

Instagram 118

Instagram Video Twitter Facebook 118

Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects.

Pitching 174

Pitching Journalism Video Advertising 174

Presspage

AUGUST 10, 2018

Not that we changed our voice a ton, but we are definitely trying to focus on telling the stories and successes of our members, being more personable, speaking in plain language and terms that people understand and can understand what we do and how we can serve them.” Our team can definitely do that.’

Brand 74

Brand Branding Government Training 74

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared Media. Shared media is also known as social media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ReimaginePR

MAY 9, 2016

By the end, you’ll learn how to be your most authentic self so your customers will fall in love with you and your brand for real. Bonus: We’ll show you some great examples of brands who remain authentic in this free resource. After a quick search , the simplest definition for our purposes is the quality of being genuine.

Writing 120

Writing Storytelling Brand Branding 120

Konnect Agency

MAY 21, 2020

There is no rulebook for the current situation, but there are a few things brands must take into consideration to keep their positive positioning with customers, even amidst what feels like a world of chaos and fear in both public relations and digital marketing. The way in which a brand is speaking to their customers during a crisis is key.

Brand 40

Brand Branding How To Community 40

ReimaginePR

JULY 11, 2016

Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? At its heart, it’s a conversation between your brand and its audience (or potential audience). Just like your brand’s story, these conversations and messages need to be authentic and genuine. Social media posts. Click Here.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding. This can include the media, customers, employees, and the general public.

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227