PRSay

MAY 5, 2020

You can deliver a well-produced piece that maintains brand integrity while also keeping your social distance. Poor quality lessens the chance of engagement and will not reflect well on you as a leader or on your brand. Many brands are refocusing their energies and their communications on COVID-19 responses.

Video 202

Video Film Energy Local 202

Communications Conversations

MARCH 24, 2022

Thomas, we spend at least one class period on personal branding. Look, I don’t consider myself a personal branding expert. However, I have had lots of practice the last 13+ years as I’ve essentially developed a business from my “personal brand.” Yes, it will help you develop a strong personal brand.

Brand 88

Brand Branding Social Media LinkedIn 88

Doctor Spin

JANUARY 17, 2023

Solarpunk in Marketing and PR Decentralised and Community-Based Solarpunk Aesthetic Solarpunk Architecture Solarpunk in Culture An Unclear Political Alignment A Smart Minority: The Sustainable Future What is Solarpunk? Community-living in harmony with nature (Midjourney V4). Sustainable living in the wetlands (Midjourney V4).

Wikipedia 52

Wikipedia Energy Community Fashion 52

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. When the brand belongs to a celebrity, however, there is more work to be done. In terms of highlighting the brand to the media, they usually only see one component: the celeb.

Brand 59

Brand Branding How To Consumer 59

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Communications Conversations

DECEMBER 2, 2021

Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). Yep, sales and leads are a primary focus on many, many brands. What about using social to build community as a customer retention strategy? Not surprising. WAY too far.

Strategy 106

Strategy B2C B2B Resources 106

The Hoffman Agency

APRIL 26, 2024

After tilts in content writing, branding and marketing, I was thrilled when Hoffman invited me into the London office as a Spring intern. Hoffman’s community of like-minded PR whizzes and tech enthusiasts are there for me to lean on as I learn the ropes — and not just those I share the London office with. So that’s my plan.

Agency 36

Agency Internal International Energy 36

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” It’s not all bad for business leaders and brands that want to reach Millennials through their marketing channels or want to recruit and retain them in their companies.

Ethics 218

Ethics Exercises Energy Corporate 218

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:00:01] Facebook is taking your brand to the woodshed. Social media.

Facebook 116

Facebook Video Brand Branding 116

Solo PR Pro

JULY 12, 2022

Ben returned to political work for a brief stint after Edelman to serve as a communications director/special assistant in the Office of Energy Efficiency and Renewable Energy at the U.S. Department of Energy. During his time there, he helped develop the “Clean Energy for the 21st Century” brand.

Meeting 52

Meeting Energy Agency Groups 52

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Communications Conversations

JANUARY 23, 2020

Your time and energy is better spent elsewhere. Or, in some cases, it’s a comment by the brand with those same 25 hash tags. It looks like exactly what brands are trying to do: A desperate attempt to try to curry more followers and likes. At Sleep Number, we use #TeamSleepNumber in all our Employer Brand posts.

Strategy 132

Strategy Sports Instagram Conference 132

NewsWhip

JULY 15, 2021

Since the way those manifest every year is different, the team at PepsiCo has begun to look at macro trends and some of the sub-trends within them to identify brand passion points. It’s easy to want to jump on every trend, but Powell emphasizes the importance of staying within territories that work for your brand. “[If

Creativity 78

Creativity Data Trends Analytics 78

PRSay

MAY 3, 2019

While publicists need journalists for third-party validation and exposure in editorial form — which can show clients as credible thought leaders while increasing brand awareness and trust — journalists need PR agencies and comms teams to provide ideas that will resonate with their audience in relevant and meaningful stories.

Publicity 146

Publicity Newspapers Journalism Energy 146

Melissa Agnes

AUGUST 12, 2014

It takes time and energy to build a community of trust. These communications will focus on building / rebuilding / strengthening the trust that your community (and the world) has in your organization. Put some thought into these important questions and launch your personal brand intelligently. Stay tuned!

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Solo PR Pro

SEPTEMBER 13, 2022

There’s a whole community of like minded people you can lean on for motivation, inspiration and support. I may be old school, but if you need to be motivated to devote the full extent of your skills, time and energy to the needs of the clients you contracted to work with, you just might be in the wrong business.

Energy 67

Energy How To Case Study Resources 67

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. The University of Manchester prides itself on being one of the top research universities in the world, with research projects spanning from resources and materials, to energy and global inequalities.

Education 78

Education Publicity Community Healthcare 78

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. The University of Manchester prides itself on being one of the top research universities in the world, with research projects spanning from resources and materials, to energy and global inequalities.

Education 78

Education Publicity Community Healthcare 78

Stephen Waddington

MAY 20, 2019

He’s subsequently gone on to found and lead Brilliant Noise, a marketing agency that works for brands including adidas, Diageo, EDF Energy, Jaguar Land Rover, Tata Communications and Universal Pictures. My blog and participation in social media communities help attract talent and work. There’s been homework along the way.

Web 68

Web Energy Reputation Community 68

Cision

APRIL 28, 2017

The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. The community shapes how we make decisions to interact and engage. Not applying the same energy and creativity to their brand/company as they do to their client’s needs.

Local 227

Local Energy Agency Policies 227

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Guest Post by Simon Erskine Locke. But it has its limitations.

Brand 74

Brand Branding Banking Financial 74

Communications Conversations

DECEMBER 7, 2021

Most brands, I would argue, rarely or never perform these types of audits. And, they take time and energy away from teams that are already stretched to the max. I don’t see this one all that often–but this is the approach I believe more brands should adopt. Is the branding consistent? You’re not alone.

Social Media 104

Social Media Media LinkedIn Facebook 104

Solo PR Pro

MAY 14, 2021

After experiencing a bit of career burnout, Kahshanna started looking outside the entertainment industry to find her next move, eventually discovering her passion for helping niche brands love and embrace their story. Today, Kahshanna has been a brand marketing, communications and PR force for 10 years. I’m tenacious.

Meeting 105

Meeting Training Study Film 105

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Stephen Waddington

OCTOBER 20, 2020

I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. But new models include a bespoke data platform, community as a service and performance driven public relations. It is bringing a wave of energy and innovation into the PR market at an incredibly challenging time.

Agency 117

Agency SEO Groups Energy 117

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. Communicating Your Brand to Diverse Audiences.

Leadership 62

Leadership Policies Engineering Technology 62

PRSay

JANUARY 24, 2022

While I can’t disclose the specific brands, agencies, nonprofits and educational institutions that we judged, I can say that passion and energy went into campaigns supporting timely causes. For example, we saw ambitious efforts to improve voter turnout and provide information to diverse communities about COVID-19 and the 2020 census.

Nonprofit 94

Nonprofit Film Energy Analysis 94

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand.

Internal 126

Internal International Communications Strategy 126

Stern + Associates

JANUARY 12, 2023

The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism. Leverage executive visibility and the news cycle in your ESG communications strategy.

Communications 62

Communications Energy Employee Strategy 62

Prohibition

JUNE 8, 2023

See how we work with brands to bring ideas to life across social media. UGC also introduces a sense of realism and relatability to your videos, giving your brand a chance to be seen as ‘giving back’ and showcasing some very real, diverse perspectives and stories. Looking for a video production agency to enhance your video content?

Video 62

Video Social Media Instagram Media 62

Cision

AUGUST 4, 2016

From local community events to global campaigns, we should use our communication skills to benefit not only our business, but also to improve the human condition. We are witnessing profound changes in the way that we generate, transmit and use energy in our lives. What are some of the biggest pitching mistakes brands make?

Pitching 0

Pitching Energy Media Relations Social Media 0

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. What do you think is the biggest PR challenge facing brands today?

Enterprise 227

Enterprise Agency Radio Fashion 227

Waxing UnLyrical

APRIL 9, 2020

I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse. Even though the topic might be serious we still need energy in the session. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

How To 133

How To Facebook Energy Training 133

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Beyond PR

JUNE 12, 2018

They take great pride in being associated with your brand, and they will go out of their way to share their loyalty and recruit new customers to the fold. As a result, you should focus significant energy on identifying and cultivating your superfans. Businesses can do the same thing by making superfans a part of their brand.

Brand 49

Brand Branding Groups Fashion 49

Karen Freberg

FEBRUARY 2, 2020

This was by far the one that I felt generated a lot of buzz, energy, and excitement. Sabra’s IG is colorful and on brand for the most part, but I was surprised with some of the smaller pieces of details missing. Brands engaging other brands for the most part. Can we just say how BRILLIANT Jeep was to do this?!!

Social Media 78

Social Media Analysis Media Viral 78

Rock the Status Quo

NOVEMBER 25, 2015

Not only is this man NOT a part of my community, so he expects to submit a blog post opportunity without having brought any value to my community, he doesn’t even take time to get my name right. Even if you aren’t a member of the blogger’s community, it shows you are familiar with their content.

Pitching 100

Pitching Guidelines Community Blogging 100