Stern + Associates

JANUARY 12, 2023

The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism. Leverage executive visibility and the news cycle in your ESG communications strategy.

Communications 62

Communications Energy Employee Strategy 62

PRSay

SEPTEMBER 20, 2019

Fortunately, your corporate communications team can kindle that love. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees. They are drawn to brands they can connect with.”

Internal 138

Internal International Communications Strategy 138

Communications Conversations

DECEMBER 7, 2021

Most brands, I would argue, rarely or never perform these types of audits. And, they take time and energy away from teams that are already stretched to the max. I don’t see this one all that often–but this is the approach I believe more brands should adopt. Is the branding consistent? You’re not alone.

Social Media 104

Social Media Media LinkedIn Facebook 104

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. says it’s more important to add value with your crisis communication than to try and spin the issue. What role does social media play in crisis communication?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. Every day I get the opportunity tell our company’s story about where and how we are breaking new ground in the building and energy industries.

Energy 68

Energy Corporate Travel Internal 68

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. For independent practitioners like us, there’s PRSA’s Counselors Academy Section.

Conference 58

Conference Content Marketing Community Education 58

Prohibition

JANUARY 17, 2022

If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Brands that want to develop trust should focus on reputation management using social media tools. Social Media as a Two-way Communication Tool During Crisis. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Beyond PR

JANUARY 13, 2017

According to the Corporation for National and Community Service , about 64.5 Invest energy into telling your story and the story of your volunteers. Think in terms of a community potluck, key chains, gift cards or a phone call – no thank you is too small. Background checks. Long hours. million Americans, or 26.5

Nonprofit 40

Nonprofit How To Energy Community 40

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? Being kind is a long-term investment in your brand. Essentially his line of thinking was that brands can’t ‘just’ do a good job anymore; they have to serve a long-term purpose and solve a real human problem. Show me the money! A ‘stirrot’? A ‘carrick’? I’ll stop. ].

Leadership 71

Leadership Reputation Employee Hotels 71

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

Communications Conversations

JULY 20, 2017

The role of content strategist is brand new for the company, which is both challenging and exciting. We featured information about the state-of-the-art technology in her office, but also told a story about how she invests in the community by getting mouth guards for the local school athletics department. Watkins, etc.

Corporate 0

Corporate Agency System Meeting 0

Barokas

DECEMBER 20, 2017

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. There are developments relating to energy in all branches of federal government that we need to report on. We think our industry benefits from branding through in-person contact.

Construction 68

Construction Healthcare Leadership Local 68

Newsfile

NOVEMBER 14, 2023

Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes. billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116

Bianchi Biz Blog

MAY 13, 2021

Second, in a virtual event, there is a lot less collective audience energy “in the room” and unfortunately panelists do not get the same visual and audio feedback talking to a static computer screen than they would otherwise get from a live, animated in-person audience of peers and colleagues. We welcome your input. Author: Jessica Muzik.

Conference 60

Conference Automotive Video Energy 60

Waxing UnLyrical

AUGUST 8, 2016

… but he’s just one of those indefatigable spirits that makes you marvel at how much energy they have. Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. So of course he’s our next #SocialPR Spotlight. I give you: Greg Rokisky.

Course 40

Course Local Creativity LinkedIn 40

Waxing UnLyrical

OCTOBER 31, 2016

Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!). I don’t know many other brands I do this for purely based on a campaign.).

Course 40

Course Measurement LinkedIn Banking 40

Waxing UnLyrical

AUGUST 22, 2016

Brands, or anyone for that matter, have a fantastic opportunity to touch and connect with audiences from all over the world. Rather she devotes her energy in winning that challenge. With the Internet of Things, our world has become smaller and more connected. I am on the other side of the ocean, yet you can “read” me here on WUL.

LinkedIn 40

LinkedIn Banking Energy Facebook 40

Maxim Behar

MAY 31, 2021

If we maintain a social media profile on behalf of our client, we cannot go to our client every 2 minutes to ask him or her, or the corporate advisors, or the CEO what to post on the social media and how to react to a negative opinion. This is the largest PR community in the world. Thus, we are part of the decision-making process.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:00:01] Facebook is taking your brand to the woodshed. Social media.

Facebook 116

Facebook Video Brand Branding 116

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Monitoring for corporate social responsibility | 13:13-14:58. And, I think progressing in that role, I started to not just look at brand conversations, right? What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Alex’s energy and ability to step in to take care of business is boundless.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

AUGUST 16, 2012

They write about hires, mergers and events in the business community. A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers. What is # SocialMadness? I have had the pleasure of participating in this year’s madness with two teams.

Journalism 70

Journalism Local Social Media Twitter 70

Waxing UnLyrical

SEPTEMBER 30, 2010

Besides that, Justine is high-energy and loves making music videos and parodies; she is an individual who I picture would never be at a loss for words. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line.

YouTube 54

YouTube Video Measurement Print 54

Solo PR Pro

SEPTEMBER 13, 2022

There’s a whole community of like minded people you can lean on for motivation, inspiration and support. Michael Ares, MDA Corporate Marketing, LLC. Citrus Fresh, which has a little peppermint, also gives me an energy boost when I diffuse it. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

Energy 67

Energy How To Case Study Resources 67

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 245

Sports Agency Industry Creativity 245

MaccaPR

JULY 10, 2014

The humor in the Safety Dance clip comes not from punch lines, but from the unexpected joy and collaborative energy of top-flight dancers and singers working way, way outside most corporations’ comfort zones. Could there have been a better evangelist for the Southwest brand than this everyday Texas employee?

Travel 89

Travel Airlines Hotels Marketing 89

Offleash

MAY 2, 2018

I was young, and I was excited by the energy and the opportunity to work on something bigger than me. There is much more to say about the cultural pains experienced in our global community and the U.S. The Conundrum: Strategy or Culture? A startup is always strapped for resources. The Bottom Line is Culture Matters.

Strategy 40

Strategy Policies Healthcare Leadership 40

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 81

Sports Agency Industry Creativity 81

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

ZudePR

MAY 31, 2015

More recently, I focus time and energy in a curatorial role primarily for the blog’s Twitter account in addition to my own. Mindfulness regarding time and energy. “I share to be part of a community. Ted is a leading social media strategist, keynote speaker, brand evangelist, and CMO for Brand Innovators.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Directing your energy on creating value instead of waste is the direct route to higher profitability. How about the communication for your next corporate event? The PESO model, diagram by Spin Sucks. Find bottlenecks.

How To 60

How To Software System Employee 60

ImPRessions - Crenshaw Communications

JULY 12, 2017

The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. So, when should a brand take a stand? The answer depends on the brand.

Brand 174

Brand Branding Fashion Advertising 174

Communications Conversations

MAY 13, 2015

Mallory is full of energy and positive attitude. Fueled by his love of travel, Michael applied for and earned a brand ambassador internship in Dublin, Ireland, with Insomnia Coffee Company, which he plans to start shortly after graduating this May. Katie is a junior majoring in Communication at the University of Louisville.

Groups 60

Groups Internal International Conference 60