Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication? Maybe, but maybe not.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Guest Post by Simon Erskine Locke. But it has its limitations.

Brand 74

Brand Branding Banking Financial 74

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. This one from Kuno Creative is pretty ingenious. As a brand, should we respond to ALL complaints, or just certain types? I’m a person, however, and most brands aren’t so successful avoiding troll. Community Managers. TROLL CONTROL BEST PRACTICES.

Social Media 100

Social Media Groups Community Guidelines 100

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

SEPTEMBER 5, 2018

The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

JUNE 18, 2019

Take time to understand the potential for AI and how it can supplement your work, truly freeing you to focus on the things that marketers should care about: empathy, creativity, strategy. brands that use AI have a serious competitive advantage over those who don’t. Learn More Truths About Marketing AI.

Marketing 53

Marketing Conference Technology Interviews 53

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Social Media as a Two-way Communication Tool During Crisis.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Shift Communications

MARCH 3, 2016

With nearly 34,000 attendees from across 85 countries and 2700 speakers across 1200 sessions, it’s a marketing spectacular where major brands and startups alike can put their brightest feathers on display as the tech elite converge on the former sleepy town of Austin. Or, what’s something you always look forward to every year?

Interviews 60

Interviews Conference Creativity Community 60

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. For independent practitioners like us, there’s PRSA’s Counselors Academy Section.

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. Topically, this event covers a lot of ground. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.

Conference 40

Conference Marketing Analytics Case Study 40

Communications Conversations

FEBRUARY 20, 2018

And, among other things (including a fantastic game), that meant brand activations. One of my clients (my longest-running client, in fact) was particularly active that week with two big brand activations on Super Bowl LIVE and a number of other brand milestone events throughout the week. At parties. At Mall of America.

Social Media 76

Social Media Media Video Trends 76

Waxing UnLyrical

AUGUST 8, 2016

… but he’s just one of those indefatigable spirits that makes you marvel at how much energy they have. I’ve recently shifted to the digital side of things and am currently working on launching my own creative consulting business, The Colorful Perspective. It’s made me a more thoughtful communicator. Hi friends!

Course 40

Course Local Creativity LinkedIn 40

Bianchi Biz Blog

MAY 13, 2021

Over the past year COVID has caused many companies and organizations to take a major pivot from holding in-person conferences, symposiums and events at venues across the country and world to creatively working to conduct those same conferences, symposiums and events online to virtual audiences across the globe. We welcome your input.

Conference 60

Conference Automotive Video Energy 60

Maxim Behar

MAY 31, 2021

I spent many years in the Top Management of ICCO, which is the International Communications Consultancy Organization, and this is an Australian PR organization. This is the largest PR community in the world. A lot of people ask me what I do to manage to run so many communities and my business. Lastly, be creative.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job? How long did you work in the PR field?

Apparel 106

Apparel Public Affairs Training Corporate 106

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Every successful creative campaign is powered by insight. How the in-house creative team collaborates | 5:04-5:26. Turning insights into brand content | 8:18-9:58. It’s a very creative, cool place to be a part of. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Communications Conversations

MAY 3, 2016

Furthermore, she worked to improve her writing skills by serving as a community reporter for the Auburn Plainsman. Logan Moore, a senior studying Public Relations at Auburn University, is described as creative, motivated, organized, intelligent, and hard working. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

Solo PR Pro

MAY 14, 2021

Her immersion into this world of creativity sparked her curiosity for what existed behind the camera lens. After experiencing a bit of career burnout, Kahshanna started looking outside the entertainment industry to find her next move, eventually discovering her passion for helping niche brands love and embrace their story.

Meeting 105

Meeting Training Study Film 105

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. What do you think is the biggest PR challenge facing brands today?

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Karen Freberg

FEBRUARY 2, 2020

This was by far the one that I felt generated a lot of buzz, energy, and excitement. Sabra’s IG is colorful and on brand for the most part, but I was surprised with some of the smaller pieces of details missing. Sprint did something that was pretty creative. Brands engaging other brands for the most part.

Social Media 78

Social Media Analysis Media Viral 78

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Mark My Words

MAY 3, 2022

He says economic pressures on households, driven by the rise in “inflation, energy bills and food prices” is putting non-essential spending under scrutiny – and that means relative non-essentials like streaming subscriptions are under threat. Through no fault of its own, Netflix now has to work harder than ever to keep audiences keen.

Film 60

Film Advertising Advertising Consumer 60

PR Conversations

MAY 9, 2017

This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society. I also appreciate the sense of community. I will offer that Canada as a country has good public relations, and a solid brand.

Energy 53

Energy Measurement Internal International 53

Rock the Status Quo

JANUARY 13, 2015

Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. Will it hurt our brand if we do it wrong? In my opinion, there are four puzzle pieces to put in place before starting social media activity for ANY company or brand.

Social Media 100

Social Media Media Facebook B2B 100

Beyond PR

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Good competition helps keep you flexible, nimble and creative. Recognize the difference and never stop learning.

Sports 81

Sports Agency Industry Creativity 81

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Compare that to the following use case: A B2B software brand in the productivity space wants a 1,000-plus word post on time-tracking tools and their evolution over time.

Content Marketing 40

Content Marketing Marketing System Technology 40

PR 20/20

NOVEMBER 29, 2018

The vast majority of brands we talk to at Marketing Artificial Intelligence Institute (MAII) fall into the Passives group, with some easing into the Experimenters category. How a Fitness Brand Used AI to Boost Leads by 218%. Consider how AI can make your brand more human. Train your team and explore AI together.

Marketing 47

Marketing Technology Training Privacy 47

ZudePR

JUNE 6, 2016

8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. When I get involved in a project, I analyse the people I will be dealing with and try to assess the true cost of getting involved which includes the extra time and energy that disorganised people can drain from you.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. More recently, I focus time and energy in a curatorial role primarily for the blog’s Twitter account in addition to my own. Mindfulness regarding time and energy. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Telemedicine + Healthtech Companies Are Leading the Field.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Telemedicine + Healthtech Companies Are Leading the Field.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Unfortunately, you don’t have time, money, or energy to create really great images and videos. Community Building and Social Media Hacks.

Nonprofit 76

Nonprofit Tools Marketing Skype 76