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How the power of perception helps energy companies market their brands

Agility PR Solutions

Opportunity outages Although power companies keep the lights on, they are often in the dark when it comes to the benefits of marketing their brand. The post How the power of perception helps energy companies market their brands appeared first on Agility PR Solutions. Then why bother putting money into advertising, […].

Energy 112
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How To Master Branding in 2018

Ronn Torossian

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.

How To 252
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How the 2017 Solar Eclipse Created a Silver Anvil Opportunity for Duke Energy

PRSay

For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. However, in the months leading up to the eclipse, Duke Energy learned that the public’s awareness of it was limited. and the oldest operational nuclear visitor site in the world.

Energy 101
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What is SXSW and How to Prepare Your Brand to Attend

5W PR

For brands that are considering jumping in, they should prepare for the ride of their lives. With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. What is SXSW? This event can be a great launchpad for many companies.

Brand 78
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Using Explainer Videos to Nurture Brand Recognition and Permanence

Burrelles Fresh Ideas

Every day, countless brands compete for attention on popular digital channels , yet only a few leave a lasting mark in people’s memories. After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop.

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6 options to spending your time, energy and dollars on Facebook

Communications Conversations

This is a common demo may brands are after on Facebook. This is appealing to many brands, unlike Facebook’s negative breeding ground it has created fueled by misinformation. The post 6 options to spending your time, energy and dollars on Facebook first appeared on Arik Hanson. They make up 10% of all Facebook users?

Energy 68
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Brand Marketing Fun-damentals That Consumers Crave

PRSay

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 164