PR for Anyone

AUGUST 25, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

Pitching 130

Pitching Media Insurance Insurance 130

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Source: Mushroom Networks ).

YouTube 54

YouTube Video Web SEO 54

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world.

Google 225

Google Facebook Wikipedia Engineering 225

5W PR

MARCH 16, 2020

For several years now, the mainstream news channels, including newspapers and TV broadcasts, are no longer the main industries for breaking news stories – especially if it means keeping up with any new developments to those stories in real-time. This is no longer the case. Resources at the Touch of a Button.

Social Media 97

Social Media Publicity Newspapers Media 97

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 155

Television Instagram Consumer Newspapers 155

Melissa Agnes

AUGUST 28, 2014

To do so on behalf of the RCSI Bahrain – which, as you know, is a great strategy for developing credibility, trust and brand awareness. So far the CPR video in Arabic has had over 7,000 views on YouTube since its launch on Sunday, August 24th 2014. They are waiting for YouTube to correct the mistake.).

Healthcare 238

Healthcare Social Media Media Case Study 238

Mark My Words

MARCH 6, 2018

It shouldn’t surprise us that brands have attempted to make money from outrage. This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. The opposite of virtue is not Vice. It’s the Daily Mail.

Brand 60

Brand Branding Film Print 60

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. Utilizing Best Practices.

How To 149

How To Social Media B2C Television 149

Stephen Waddington

DECEMBER 15, 2021

It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals. Three decades on I’m less positive. The network effect and friction are strong.

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. What do you think is the biggest PR challenge facing brands today? How do you help brands create communication that inspires action? How can brands keep up?

Enterprise 227

Enterprise Agency Radio Fashion 227

Communications Conversations

NOVEMBER 17, 2016

Gen Z watches a LOT of video–most of it on YouTube. According to recent research, 93 percent of Gen Z’ers visit YouTube at least once a week. For my kids, YouTube IS the internet. For Gen Z, video IS YouTube. For Gen Z, it’s more like YouTube (by a mile) + streaming + cable (and no network TV).

Communications 60

Communications Mobile Radio YouTube 60

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Social Media – Twitter, Instagram, Facebook, YouTube, etc. Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

The Resolution Blog

DECEMBER 20, 2015

Branded as one of the most successful adverts of this Christmas season , the Johns Lewis ad has made people up and down the country well up. Even if you don’t watch TV, you couldn’t have missed it, it’s everywhere; every newspaper and magazine seems to have written about the advert.

Retail 120

Retail Viral Newspapers YouTube 120

The Proactive Report

FEBRUARY 26, 2016

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. Just putting out a message in the mass medium – newspaper, radio or TV – would be enough to influence the readers or viewers. Or that they’re the right influencer for your brand or campaign.

Marketing 100

Marketing Digital PR Groups Radio 100

The Proactive Report

FEBRUARY 26, 2016

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. Just putting out a message in the mass medium – newspaper, radio or TV – would be enough to influence the readers or viewers. Or that they’re the right influencer for your brand or campaign.

Marketing 100

Marketing Digital PR Groups Radio 100

5W PR

JULY 11, 2018

In a world where customers want their products to be as personalized as possible – Walkers – a UK snack brand allowed individuals to take part in a nationwide vote to either eliminate older flavors of chip in favor of new ones or save the old flavor. KFC is a fun and carefree brand with a great attitude towards marketing stunts.

Measurement 149

Measurement Education Social Media Film 149

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands. Read our round up from last year, here. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

PR Job Coach

MARCH 29, 2012

And again, pick only those subjects and topics that are critical in communicating your “brand” and “character.” Make liberal use of links and content that support your personal brand and professional value. If there is coverage in your local newspaper, post the web link in your feed.

Facebook 160

Facebook How To Construction Insurance 160

Bianchi Biz Blog

OCTOBER 18, 2021

And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. Top Electric Vehicle (EV) YouTube Influencers.

Meeting 75

Meeting Report Automotive Media 75

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Today, your brand has more channels to communicate through – and more audiences to communicate with.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

PR in High Definition

SEPTEMBER 30, 2016

Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets. Google is likely to be hit hard, as YouTube and Google News may have to pay out more for hosting content or showing parts of it. This is not a new issue for our so-called ‘old media’.

Journalism 48

Journalism Advertising Advertising Google 48

Sword and the Script

SEPTEMBER 29, 2015

It does so through a who’s who list of interviews and case studies from brands big and small. Major brands have transitioned from product companies, to media companies that happen to have products, by focusing on teaching and relevance. Large brands include John Deere, Proctor & Gamble, Red Bull, GE and Marriott.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Stephen Waddington

JUNE 16, 2019

Newspaper brands continue to suffer as readers shift from print to digital. Bruce is EMEA VP, Twitter and a former MD of YouTube. News media depressed and depressing The UK is suffering from news fatigue. More than a third (35%) of us avoid the new according to the Reuters Institute Digital News Report 2019. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Cision

DECEMBER 7, 2015

One of the biggest critiques of brand communication on social platforms is that businesses surrender much of their messaging to social fans. Ask yourself how newspapers were aware of Obama’s or Clinton’s Quora comments. So why post to Quora? Quora as an event. A Reddit AMA (ask-me-anything) has the potential to go very bad.

Social Media 120

Social Media Reddit Media Twitter 120

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

DECEMBER 30, 2019

However, it is also an area in which brands wanted more education indicating that they have invested in tools that they aren’t using. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%). The common perception of influencers is individuals on Instagram or YouTube selling stuff.

Government 103

Government Education Print Ethics 103

Cision

FEBRUARY 18, 2016

Can I humbly say that our brand is a recognized asset for clients looking to further their success and reputations? Today, consuming engaging videos for all information is paramount, and if you can’t speak that video language in Snapchat, Vine or YouTube, you will be irrelevant. I guess I just did. Rapid Fire Round.

Storytelling 120

Storytelling Local Video Measurement 120

MaccaPR

APRIL 18, 2017

Adds Galant: “If you’re pitching a new brand of craft coffee – you can’t just pitch the story to a reporter who covers ‘beverages’ – you want the specificity of whether they have written about other craft coffee in the past. Newsroom Staff Directories Major media outlets, especially daily newspapers such as the.

How To 121

How To YouTube Pitching LinkedIn 121

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Your product or service brand name (if different). Your competitor’s product or service brand name (if different). One of the two companies mentioned, though, was listening: Avaya. These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

Mark My Words

MARCH 9, 2021

The Telegraph If the Sussexes play their cards right, PR and branding experts tell us, their foundation can flourish and make them celebrity ‘influencers’. We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. After Oprah, the deluge. How will they live the rest of their lives?

Interviews 60

Interviews Pinterest Privacy Film 60

Critical Mention

MAY 1, 2018

It gained worldwide attention with eight million live views on YouTube. Hosting a webinar on a popular topic showcasing successes can get your brand noticed and help your organization stay relevant. It captured everyone’s imagination and doubled his newspaper’s circulation. Red Bull came up with, produced, and filmed the event.

Film 73

Film Viral Newspapers Sports 73

NewsWhip

APRIL 28, 2021

The effect of brands helping during the Covid-19 pandemic. So they used to be a kind of, this was the circulation, and then on average two to four people might read that newspaper, that magazine. So we can tell, for example, in Saudi Arabia, 18 to 25s are all about Snapchat, Twitter, and YouTube. Examples of trendjacking.

Consumer 78

Consumer Measurement Local Data 78

MaccaPR

FEBRUARY 19, 2018

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media.

Instagram 98

Instagram Crisis Local Privacy 98

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. In other words, marketers will have to create a well-rounded media ecosystem for their brands.”. Why do I know that?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. ” So, how obvious should your logo and branding be during a GUINNESS WORLD RECORDS event?

Viral 88

Viral Marketing Guidelines Local 88

MaccaPR

DECEMBER 19, 2016

Insider Tip: If you have a large employee base interested in promoting your content, explore a social media service like GaggleAmp or PostBeyond that enables employees to share approved brand content with their personal social networks. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48