How important is YouTube for brand marketing in 2020?

PR Daily

Regardless of what your business is, a YouTube channel can be massively beneficial if used correctly. YouTube has grown explosively over the years. In addition to being the leader in video streaming, YouTube is the third most popular social network (after Google and Facebook).

3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. YouTube has learned from its mistakes (believe it or not). In the end, however, YouTube will be fine.

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Critical Mention Launches YouTube Integration

Critical Mention

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set.

How to Master YouTube SEO, in 10 Easy Steps

Contently - Strategy

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. When you search Google, you’re also searching YouTube.

Five quick things to know about sponsored YouTube videos

NewsWhip

As publishers and brands diversify their 2018 strategies, Youtube influencers already have loyal audiences ready to engage. With publishers and brands looking to expand beyond the duopoly this year, we […]. The post Five quick things to know about sponsored YouTube videos appeared first on NewsWhip. Brands Communications & PR YouTube Analytics YouTube Content Marketing YouTube influencer tracking

Here’s how B2B companies can use YouTube marketing

Awario

YouTube is a great platform for brands that want to showcase their expertise and take advantage of the opportunity to rank their video content

How to Utilize YouTube for Your Brand

Konnect Agency

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Why YouTube?

Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids

PR Daily

Organizations are pulling ads from YouTube following accusations that the platform’s algorithm is assisting child predators. The boycott came after the viral circulation of a video published by Matt Watson , a YouTube content creator. Wired reported : But with a blank YouTube account, and a couple of quick searches, hundreds of videos that are seemingly popular with paedophiles are surfaced by YouTube’s recommendation system. Crisis Communications YouTube

Why it’s critical for brands to ramp up YouTube marketing

Agility PR Solutions

Brands that market to Gen Zers (ages 5-25) had to have been elated over the results of a recent Hootsuite study that extolled the popularity of YouTube. The post Why it’s critical for brands to ramp up YouTube marketing appeared first on Agility PR Solutions.

5 lessons from YouTube’s most-hated video ever

PR Daily

YouTube shrugs that it’s fine with that. The Independent’s headline on 2018’s biggest YouTube story says it all: “SITE’S OWN RECAP VIDEO BECOMES THE LEAST POPULAR EVER.”. In under a week, the video goliath’s “YouTube Rewind 2018” has overtaken a Justin Bieber video to earn the distinction of the most unpopular video ever uploaded, with just over 9 million thumbs down. Subtract “Baby’s” millions of “likes,” and the 2018 YouTube roundup becomes the least popular.

How to get your business on YouTube (and why you should)

Agility PR Solutions

Since its creation in 2005, YouTube has done nothing but grow exponentially. And yet, there are still brands missing out on the many advantages of this famous platform! The post How to get your business on YouTube (and why you should) appeared first on Agility PR Solutions.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. YouTube launches audio ads.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Here’s how they argue that your brand should think about video during this or any other crisis. Brand managers can take advantage of this, even with adjusted campaigns during the pandemic. Twitter reports that only 37% consider it insensitive for brand managers to continue advertising.

5 PR Reasons To Use YouTube Advertising for Exposure

Social PR Chat

. Have you ever wondered how YouTube advertising can help boost public relations exposure? Creating an effective YouTube ad is a careful balance between getting your message across to the viewers, but not dissuading them to click away because the ad is too long or not applicable. Here are the top five reasons why you should be utilizing YouTube advertising. YouTube Ads Engage. YouTube reported that its 1.9 YouTube users are highly engaged.

What Popular YouTubers Can Teach Us About Video Marketing

Contently - Strategy

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9 For more than a decade, I’ve been an extremely dedicated viewer of ASMR YouTube channels. Storytelling Strategy multimedia video YouTube

YouTube tests video recommendation feature

PR Daily

It could soon become a lot easier to find videos on YouTube or uncover the next big vlogger. YouTube is experimenting with an “Explore” Tab, which is currently available to a small subset (one percent) of iOS users. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ]. Ultimately, it’s designed to persuade users to spend as much time as possible on YouTube. It could also help grow branded channels.

Report: For detailed reviews, turn to YouTube ‘micro-influencers’

PR Daily

As digital marketers partner with influencers across social media platforms, many are also embracing the rising video trend with YouTube creators. However, not all YouTube creators are equal—and the size of one’s audience doesn’t necessarily dictate success. Shorr said that more than 1,000 of these types of videos are uploaded each week, with top YouTube creators amassing billions of views. When deployed en masse, brands can aggregate influence that’s cheap and authentic.

Survey: LinkedIn joins Facebook and YouTube as a video marketing go-to

PR Daily

New research reveals that LinkedIn offers a surprisingly effective channel and that consumers desire short videos and videos that explain and demonstrate brands’ products and services. The post Survey: LinkedIn joins Facebook and YouTube as a video marketing go-to appeared first on PR Daily.

Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? It might even transform those product review queens into unshakable, unstoppable brand ambassadors. If it were me, I would post a comment on the YouTube video, then share it everywhere. Beauty brands have such an incredible opportunity to engage, and it’s shocking how few actually do it.

Costco tightens mask policy, Deutsche Bank suggests WFH tax, and YouTube ditches its annual ‘Rewind’

PR Daily

You should also watch for brand mentions, headlines and social media conversations more than ever before to spot potential misinformation or other potential crises. YouTube is canceling this year’s “Rewind”—the video platform’s annual compilation of trends and moments from content creators.

YouTube and Instagram Stories offer more interaction and targeted content

PR Daily

New YouTube and Instagram features can help PR and marketing pros looking to increase engagement and stand out from competitors online. YouTube recently announced a new Stories feature for users with more than 10,000 subscribers. Each video under YouTube Stories is available for a week to both subscribers and non-subscribers of a users’ channel. looking to capitalize on short attention spans and increase brand mentions and consumer clicks.

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

Affirming his long-stated belief that privacy is a fundamental human right, and not a branding exercise, Cook reinforces Apple’s commitment to its users above its advertising partners. Also: U.S.

As Instagram launches IGTV, YouTube counterpunches

PR Daily

As social media platforms tweak their offerings to compete for top content creators—and their audiences—brand managers should watch carefully and stay agile in their approaches to visual marketing. IGTV will also allow creators to upload video directly to Instagram, a product manager said, representing an effort to turn the app into a home for mobile video to rival YouTube. However, YouTube has some built-in advantages for video influencers. on YouTube Gaming.

Best Practices for Finding and Reaching out to YouTubers That can Help Your Brand

Buzzstream

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers.

5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

Ah, YouTube. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. However, 100 hours of video are uploaded to YouTube every minute. Here are five tips on how you can make your YouTube channel a success, from the ground up. Why are you joining YouTube? Once you’ve leapt into YouTube, it’s easy for your channel to stagnate. First off, what’s your YouTube name going to be?

Netflix gets spicy on Twitter, YouTube slammed for ‘Rewind,’ and Uber touts transparency with safety report

PR Daily

Good morning, PR pros: Netflix might be on Santa’s naughty list for its recent tweet asking followers what you can say during sex but “also when you manage a brand Twitter account”: what’s something you can say during sex but also when you manage a brand twitter account?

YouTube Vowing to Reduce “Conspiracy” Videos

Ronn Torossian

YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. The post YouTube Vowing to Reduce “Conspiracy” Videos appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Business Media Relations PR Agency PR Inspiration Public Relations Ronn Torossian 5WPR CEO BRANDING Crisis PR Crisis PR Firm Insights MARKETING Strategy

YouTube and Pinterest seek to stop spam

PR Daily

YouTube and Pinterest are combating spam and rogue advertising on their respective platforms. YouTube’s move may be the more controversial of the two, however, as the service aims to stop video makers from putting overlay brand logos (graphical title cards) on their videos. They can still have overlay sponsor cards if they cut YouTube into the deal.

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

However, no one enjoys being lied to or made to look a fool and Volkswagen’s little media stunt could cost the brand with its relationships with media outlets. When your brand or image is co-opted, sometimes a lawsuit is the only logical course of action.

Following backlash, YouTube vows to tighten its harassment policy

PR Daily

YouTube is struggling to banish extremist content without enraging users who claim such bans violate free speech. In a blog post, YouTube said : The openness of YouTube’s platform has helped creativity and access to information thrive. CNBC reported : The move comes as YouTube continues to grapple with hateful content, misinformation and other abusive videos across the site. These videos get millions of views on YouTube. YouTube wants clicks.

YouTube, Instagram increase filtering for user content

PR Daily

The video hosting juggernaut YouTube has announced it will add staff to increase monitoring to remove distasteful or offensive content from its site. wrote : Now that its bottom line is being affected , YouTube says it will begin to take additional steps to protect its advertisers and creators from inappropriate content on its network. YouTube had said then the channel’s removal was part of a new tightening of its child endangerment policies.

Defeat video phobia: 3 YouTube tips

PR Daily

How else could we explain those who basically ignore 1 billion YouTube users and have yet to embrace online video? 8 webinar “ Dominate YouTube: Create a Popular YouTube Channel with Winning Videos ” to launch or improve your video presence. Bortone says mistakes are a part of the process when organizations first jump onto YouTube. You can, however, avoid the most common YouTube blunders by remembering the “Three C’s”: Consistency.

WeWork cuts 2,400 jobs, Victoria’s Secret ends fashion show, and YouTube courts brand managers favoring ‘edgier’ content

PR Daily

The clothing company Life is Good has built a brand identity around optimism and the remarkable story of its founders. To celebrate its 25 th anniversary, the company went on a media blitz to push out its brand message. Making sure your brand image is inclusive is no longer a luxury.

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

PR Daily

Hello, communicators: “Baby Shark” has become YouTube’s most-viewed video in history, racking up more than 7.04 From the start we have been a brand that bridges the gap between individuals, cultures and generations,” the company said in a statement.

Content creators and fans lash out at YouTube’s ‘Rewind’

PR Daily

As 2018 comes to a close, many social media platforms and companies are celebrating the past years’ highlights—including YouTube. However, the platform is under fire for a yearly overview that many say doesn’t represent the large portion of content and engagement on YouTube. Geek.com reported : Every year, YouTube recaps the highlights of the year with a Rewind video, which features the biggest moments and memes as presented by the most popular YouTube creators.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

YouTube to launch ‘Shorts’ to compete with TikTok. Image courtesy of YouTube. YouTube’s move is especially timely, as TikTok’s future in the U.S.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Bon Appétit journalists of color leave YouTube series. Following the departure in June of the publication’s former editor in chief, Adam Rapoport, three journalists are quitting Bon Appétit’s thriving YouTube series, “Test Kitchen.”.

YouTube unveils new eligibility rules—and more direct oversight

PR Daily

YouTube is making it harder for some creators to earn money from their videos. It wrote : […] we’re making changes to address the issues that affected our community in 2017 so we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube. YouTube claims it wants to drive traffic away from “bad actors” and strengthen its creator ecosystem. youtube #monetization pic.twitter.com/oyWzQfUKKJ.

Top Ways to Improve Brand Reputations

Critical Mention

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience.

Influencer marketing lessons from a 6-year-old YouTube star

PR Daily

Many were gobsmacked to learn that a 6-year-old kid named Ryan has made Forbes’ list by reviewing toys in YouTube videos. wrot e : Since he was three years old, Ryan’s parents have been capturing videos of him opening toys, playing with them and “reviewing” them for videos posted on their YouTube channel, “Ryan ToysReview.”. Ryan has become a multi-millionaire, according to Forbes magazine’s just-out list of highest paid YouTube entrepreneurs.