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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

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Back to School Media Pitches

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

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Everything You Need to Know About Earned Media

Critical Mention

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

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How to Use Dynamic Listening to Reach New Customers

Cision

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. Utilizing Best Practices.

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The evolving media consumption habits of Gen Z–and what they mean for communicators

Communications Conversations

Gen Z watches a LOT of video–most of it on YouTube. According to recent research, 93 percent of Gen Z’ers visit YouTube at least once a week. For my kids, YouTube IS the internet. For Gen Z, video IS YouTube. For Gen Z, it’s more like YouTube (by a mile) + streaming + cable (and no network TV).

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What is Media Monitoring and Why Does it Matter?

Beyond PR

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. The same was true for watching hours of TV news or listening to shows on the radio.

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Influencer Marketing is like High School

The Proactive Report

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. Just putting out a message in the mass medium – newspaper, radio or TV – would be enough to influence the readers or viewers. Or that they’re the right influencer for your brand or campaign.

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